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Geoff McQueen
Geoff McQueen

Presentation from Geoff McQueen of Internetrix, at the first Digital Wollongong event. Apologies for the screwed up fonts on Slideshare.

1 of 14
Facebook The best online advertising platform you’re not using Geoff McQueen, Managing Director, Internetrix @geoffmcqueen www.facebook.com/geoffmcqueen
Evolution of Online Advertising Guerrilla Display Search Context Targeted
From shotgun to scalpel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Advertising - Reach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Advertising - Cost ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Advertising - Format ,[object Object],[object Object],[object Object],[object Object]
Facebook Advertising - Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1) Create your destination ,[object Object],[object Object],[object Object]
2) Click on ‘Promote’ or Create
3) Create your copy
4) Target your audience
5) Set your budget ,[object Object],[object Object],[object Object],[object Object]
6) Monitor performance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object]

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