Slideshow by Geoff Coats of Line 58 Branding & Web Design presented at StayLocal!'s "Wholesale 101" branding workshop in New Orleans. --- How to avoid branding mistakes when bringing a retail product to market. --- Your brand is an emotional connection. It's a relationship between your company and your audience. It's about honesty and it's about authenticity, but it's about human authenticity and what we mean by that is that your brand needs a consistent personality. Everything coming from your brand should always feel related. It's important to know not want you want, but instead what you want to ACHIEVE. Know your brand and know where you want to go before you set out. As business owners, we must understand what we are trying to achieve from the tools that are available, whether that be a website, a Facebook page or a brochure. To learn more, read my blog post on this presentation: http://line58.com/admin/entries/blog/3241-how-to-do-brand-strategy-for-a-new-business

12. Branding for Makers
Things to Think About

13. Is There a Market?

14. Does your product solve
a problem?
At a price point that your
target customer will pay?

16. What are you branding?

17. Product or Company?
Do You Ever Plan to Have
Another Idea?

23. What Differentiates
Your Product?

27. What Information Do
Customers Need to
Understand Your Product?

30. Do You Know the Packaging,
Content, and Display
Requirements
(Opportunities)?

35. Branding Philosophy

36. (Strategy)
Ideas
vs.
(Tools)
Things

37. Who are you?
What do you do?
Why does it matter?

38. Logo
Word Mark
Typography
Color Palette
Personality
Clarity
Ease of Use
Brand Promise
Support Policy

41. Where are you making a
Difference?

42. Not: What do you want ?

43. What do you want
to Achieve?

44. Wasted.
If you don’t know, the money
you spend on your social media
campaign will be

45. A brand is not . . .

52. your brand is . . .

53. an emotional connection

54. a relationship

55. honesty
(authenticity)

56. consistencyhuman

57. promises

58. fulfillment.

59. be honest.

60. be yourself.

61. be sure you know where
you want to go