Marketing Communications professional - resume

1. Jonathan Anthony, ABC
388 East 15th Avenue Vancouver V5T 2R1 • 604.374.3240 • jonathan.anthony@teekay.com
Teekay CorporaTion, Vancouver, Canada 2007-present
WORK
Director, Corporate Communications
Deliver the corporate communications service offering: from strategy to engagement;
media relations to public affairs; websites to social media; enterprise social networks to
change management; copy to multimedia.
Strategy
• Developed two corporate strategic plans, providing stakeholder line of sight to key
corporate drivers and goals; each receiving 80%+ positive approval rating from
employees
• Internal consultant / coach in creating communication fluency in client groups.
• Online strategist for four external websites, including development, data analytics,
social media leverage linkedin.com/in/JonathanAnthonyABC
Creative
• Produced over 120 videos in-house in 2011, saving over $200k in production costs
• Change champion for how Teekay communicates – driving simple, informal, active, ABC Accredited Business
StUDy
engaging messaging Communicator.
• Internal blogger – of satire, engagement, communications, market news Executive Accreditation
Systems Program.
• Simplified and consolidated organizational processes as team was reduced from Royal Roads University 2010
13 to 5 people; while maintaining client service levels. Defence of strategic portfolio:
• Reinvigorated intranet in 2011 as Enterprise Social Network2011 with engagement
Line of Sight – development
levels that surpass best practice (30%+) - saving $70k
of corporate strategic plan
Reputation
• Active lead on the Public Affairs team, including crisis communication
MA Information Technology
management: advising senior management; developing crisis response plans;
acting as spokesperson when liaising with media University of Nottingham, UK
• Consult on development of key messages and positioning of company procedures 1998-99
• Change management communications lead on organizational change projects Thesis: Creating a Virtual
Community for preservation
BesT Buy Canada, Vancouver, Canada 2004-07 of oral history in a rural
Communications Manager community
Owner and gatekeeper of the complete communications cycle for 11,000 staff in a highly
operational organizational environment BA (Honours) Philosophy,
Strategy: Executive team counsel in devising and executing the communications agenda; Politics, and Economics
editor and writer – main consultant for crafting content University of East Anglia, UK
Creative: Led intranet GUI design project, creating a user-friendly, engaging and auditable 1989-92
tool with 50% reduction in pages and 25% reduction in content – and a 100% increase in
operational efficacy Neuro-Linguistic
Systems: standardized communication protocols to reinforce corporate culture; optimized Programming
operational efficacy and usability through new tools – intranet / newsletters Birkbeck College,
University of London, UK
JVC europe LTd, London, UK. 2001-04 2003-04
Communication Developer
Corporate sponsorship and event management: UEFA EURO2004 TV & Video Production
Creative: devised and executive-produced TV commercials used in 53 European
Foundation Course
markets (and sold to markets in Asia, Middle East and Canada) within tight timeline/
South Notts College, UK
budget constraints.
1999-2000
Strategy: Influential corporate identity and Brand Statement consultant – “The Perfect
Experience”; trusted aide, speechwriter, editor for Executive of a multi-billion dollar
company.
Marketing: International PR at CeBIT - world’s largest Trade Fair; responsible for
redevelopment and content management of all 17 European websites; pioneered direct
Junior Achievement BC:
ACtIVItIES
marketing initiatives – e-Newsletter opt-in rate 25%; Pan-European e-commerce fulfilment.
Event Management: Pan-European product launches with 150+ media; concept, design Mentor, Company Program
and delivery of client partner events for 800+
International Association of
FiLmmaker / produCer / WeB deVeLoper Canada/US/UK 2000-01 Business Communicators BC:
Training ConsuLTanT: Cross-cultural training Japan 1998 Mentor Program
TeaCher: engLish Japan 1995-97