With over 600 million monthly active users on Instagram, your business has the potential to reach, engage, and build a massive community on Instagram. But where do you start?
19. 19
Unicità
Ogni azienda è costruita in
modo differente. Le variabili
sono: il settore, dimensione
e ciclo-vita delle commesse,
il target di acquirenti, ecc.
A whole lot of video...
22. Start point
Key points
➔ Having a clear vision of
objectives and strategy
➔ High consistency
➔ Be familiar with your
followers
➔ Having a style guide
23. Start point
Key activities
1. Profile optimization
2. Create an editorial
plan
3. Define time plan
4. Measure performance
29. Content plan
Tactics
★ Brand storytelling
★ Use Instagram models
★ Cross-promotion with
stakeholder
★ Use analytics to identify content
that generate more interaction
★ Drive users in the conversion
funnel
★ Mix video & photos
★ Use Instagram Stories
30. Content plan
Tips
1. Use content generated
by users (Repost)
2. Include faces in the post
3. Share the best post from
Instagram to Facebook
38. Content
Marketing
Content is at the center of the
value exchange between
business and buyer.
Jesse Noyes, Kapost
Influencer
Strategy
Incorporating influencers in
your content facilitates
reaching news audience with
brand messages that are
credible and trusted.
TopRank Marketing