1.
Video Games

2.
Action/Adventure genre which bases
the game on an open-world, crime-based
video game – players are
allowed to explore a huge city causing
illegal mayhem
Published by Rockstar
Games and released
September 17th 2013
Best selling game
of 2013 selling
32.5 million copies
to xbox 360 and
ps3 players alone.

3.
Why was GTA 5’s release long
awaited?
An official gameplay
video was released to
spread awareness of
it’s release
"There's a lot of anticipation for this game"
9 frame still of game play video
Having said that, the previous games in the GTA
franchise were used as a stepping stone to make
the arrival of GTA5 known to everyone because they
are popular games.

4.
The marketing campaign had an impact on the
worldwide release of GTA5
Posters
Billboards
The release of GTA5 was estimated to
generate $1.57 billion. Unlike Call of
Duty or FIFA ,GTA is still one of the
biggest franchises in the world

5.
Response
Fortune.com
Patcher

6.
Media coverage
Telegraph.co.uk
So why is it
controversial? ..

7.
Controversial issues
“The graphics are so realistic that little
ones don’t think what they’re watching is a
game,"
Parents are concerned about the
violence and graphic content , whilst
women argue the portrayal of women
is sexist and it is showing the
younger generation that it is ok for
women to act like this and be treated
the way they are in the game in every
day life

8.
“If anything, GTA 5 does a better job of showing the consequences of violence.
Anyone who claims Grand Theft Auto is just violence for violence's sake hasn't
played it. Police intervene if they catch you committing crimes, whether it be
murder, shoplifting or accidentally bumping their car.
Yes, it is possible to end the game with all three protagonists super rich, but the
game also constantly shows crime's devastating effects – whether it's apparent in
the desolated slums or shown through the often fatal consequences for the
game's characters.”
John Morris
Although the GTA conveys ideas of sexism and violence being
the only way to live off, John Morris defends the game by
enthusing that there are consequences to the law breaking
actions which take part in the game. This therefore connotes
that the “controversial issues” formed from GTA5 are judged
harshly

9.
• Publisher- Sony Computer Entertainment
• Released- June 14th 2013
Joel, a brutal survivor, and Ellie, a brave
young teenage girl who is wise beyond
her years, must work together if they
hope to survive their journey across the
US.
Sold over 1.5 million copies in 24 hrs in the uk

10.
Advertising campaign
Commercial tv trailer 9 frame stills
Posters
Four comics were released prior to the
game to act as a prequel, which takes
place a year before the events in the
game

11.
Media coverage
“The graphics are unbelievably gorgeous
and the action is smooth and ultra-polished,
but the game design is safe and
risk-free, emphasizing ultra-violent
shooting sequences over any other type of
gameplay that could have been used to tell
its story.”
Wired.com

12.
Reviews
The Last of Us was
a commercial
success within the
gaming industry. In
the UK it debuted
at number one in
the sales charts
and remained there
for six weeks.
Trustedreviews.com

13.
Controversial issues
“The Last of Us isn't the solution to
sexism in games, but it's a start”
Eurogamer.net
” The Last of Us” allows a female to be one
of the leads in the game and to be featured
on the front cover without being portrayed in
a provocative way , much like “Lara
Croft:Tomb Raider” . However, this could
possibly stop male gamers from buying the
game

14.
It is 1715. Pirates rule the Caribbean
,and among these outlaws is a fearsome
young captain named Edward Kenway.
His exploits earn the respect of pirate,
but draw him into an ancient war that
may destroy everything the pirates have
built

15.
Advertising campaign
9 frame still
of advert
Ubisoft partnered
with Sony to release
exclusive content to
PS3 and PS4
The game already gained a big audience
because of the “Assassins Creed” series,
so the advertising for “Black Flag”
included high quality images and game
play videos which the audience would
like to see

16.
Reviews
Pros and Cons
• Beautiful, vast open world
• Edward Kenway is an excellent rogue
• Top-notch side-missions
• Main missions suffer from repetition
• Assassin's Creed lore has devolved to nonsense
• Very few actual assassinations
“The biggest praise we can heap onto
Assassin's Creed IV is that pieces of its
breathtaking oceanic playground “
computerandvideogames.com

17.
Controversial issues
However, Ubisoft reminds us that this
is a work of historical fiction.
“History is our playground in Assassin’s
Creed. Assassin’s Creed IV Black Flag is
a work of fiction that depicts the real
events during the Golden Era of
Pirates,”Ubisoft