028 El Caso De Mercado Libre Com Y El Estado Del Comercio Electronico En La Region
1. Septiembre 2009 El caso MercadoLibre.com y el estado del comercio electrónico en la región XIX Encuentro Internacional GeneXus
2. This presentation contains “forward-looking” statements, including statements about business outlook and strategy, and statements about historical results that may suggest trends for our business. These statements are based on estimates and information available to us at the time of this presentation and are not guarantees of future performance. These statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of our control. Actual results could differ materially from our current expectations as a result of many factors, including: continued growth of online commerce and Internet usage in Latin America; our ability to expand our operations and adapt to rapidly changing technologies; government regulation; litigation and legal liability; system interruptions or failures; our ability to attract and retain qualified personnel; consumer trends; security breaches and illegal uses of our services; competition; reliance on third-party service providers; enforcement of intellectual property rights; our ability to attract new customers, retain existing customers and increase revenues; seasonal fluctuations; and political, social and economic conditions in Latin America; our financial performance, including our net revenues, cost of revenues, operating expenses and ability to sustain profitability; our planned capital expenditures; our liquidity and working capital requirements; our ability to expand our customer base; our ability to expand our product and service offerings; our ability to develop additional related lines of business; our international expansion plans; our ability to secure adequate facility space; our ability to retain and hire necessary employees, including seasonal personnel, and appropriately staff our operations; the impact of seasonality on our business; our ability to remediate the material weaknesses and significant deficiencies in our internal control over financial reporting; our ability to stay abreast of modified or new laws applying to our business; and our spending of the net proceeds from this offering. You are cautioned not to put undo reliance on such forward-looking statements because actual results may vary significantly from those expressed or implied. We undertake no obligation, and expressly disclaim any obligation, to update or revise any forward-looking statements. These and other risks and uncertainties associated with our business are described in our filings with the U.S. Securities and Exchange Commission. This material was prepared solely for informational purposes and is not to be construed as giving investment advice. It has no regard to the specific investment objectives, financial situation or particular needs of any recipient. No representation or warranty, either express or implied, is provided in relation to the accuracy, completeness or reliability of the information contained herein. It should not be regarded by recipients as a substitute for the exercise of their own judgment. Any opinions expressed in this material are subject to change without notice. We are not under obligation to update or keep current the information contained herein. This material is intended solely for the use of persons who are market counterparties of intermediate customers (as detailed in the FSA Rules) and is only available to such persons. The information contained herein does not apply to, and should not be relied upon by private customers. Furthermore, you should consult with your own legal, regulatory, tax, business, investment, financial and accounting advisers to the extent that you deem it necessary, and make your own investment, hedging and trading decision (including decisions regarding the suitability of this Transaction) based upon your own judgment and advice from such advisers as you deem necessary and not upon any view expressed in this material.
5. +1300 empleados Con presencia en 12 países 2 Plataformas de comercio electrónico en 12 países Oficinas en 6 de estos Argentina, Brasil y México Mercados claves 90% de los recursos dedicados a ellos Chile, Colombia y Venezuela Mercados en desarrollo Uruguay, Perú, Ecuador, Costa Rica, República Dominicana y Panamá Sitios locales sin oficinas Mexico Colombia Venezuela Chile Brasil Argentina Operación local Casa matriz Desarrollo tecnológico Atención al cliente Ecuador Peru Uruguay Panamá Costa Rica República Dominicana Sin operaciones Operaciones remotas Operaciones locales
6. Financia miento por $55MM 8/1999 5/2000 9/2001 2003 eBay adquiere 19.5% de ML por iBazar Brasil 2002 2004 Adquisición de Lokau 227% de crecimiento/ Liderazgo Regional Expansión del modelo de negocio 2005 Rentabilidad. Adquisición de algunas operaciones de DR Lanza- miento 2006 Servicios, e-shops y guías generadas por usuarios 2007 IPO 2008 Lanzamiento MP3 2008 2008 Compra de CMG Group. Expansión del modelo de negocio Adquisición de todas las operaciones de DR MercadoLibre en el tiempo 2009 10º aniversario MercadoClics Nuevo Look & feel / UX 2009
7. Posición competitiva Ranking tráfico por región y país Source: ComScore Media Metrix Julio 2009 Argentina Brasil México incluye sólo categoría Comercio
8. Crecimiento contínuo de la base de usuarios R E S U L T S 35% 37.8 millones usuarios acumulados al 30 de junio de 2009
9. Saludable crecimiento de la cantidad de productos vendidos R E S U L T S 35% Más de 83 millones de artículos vendidos 2002-2009
10. Importante crecimiento del volumen de operaciones R E S U L T S 26% Más de 6.960 millones de dólares generados por ventas de usuarios 2002-2009
11. … pero, cómo lo logramos? Hoy: MELI en el Nasdaq
12. Conformamos un gran equipo… Marcos Galperin CEO 1999 Repsol Stelleo Tolda CM Brazil COO 1999 Lehman Nicolas Szekasy Asesor ex CFO 1999 Norte Hern á n Kazah CFO 2000 P&G Osvaldo Gimenez Payments 1999 Booz Allen Francisco Ceballos CM Mexico 2000 Santander 2000 PeopleSoft Pedro Arnt I.R. 1999 BCG Ignacio Vidaguren CS&TnS 1999 McKinsey Top 12 gerentes se unieron a MELI antes de 2001 Martin Lawson Classifieds 1999 Quilmes Juan de la Serna CM Argentina 1999 Bagnardi Daniel Rabinovich Product Development … y logramos su compromiso y permanencia Mario Dávila CM Col y Vzla. Schlumberger 2000
17. Total = 6.6 billion Source: The World Bank 2008 estimated world population. M A R K E T Gran Población Más de 500 millones de habitantes
18. Economías significativas EL GDP de la región es el 3° del mundo, por delante de China GDP (US$ billions) Source: The World Bank 2008 estimated GDP per country. M A R K E T
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20. Crecimiento constante de Internet A pesar del rápido crecimiento, todavía hay mucho potencial 1 – Penetration defined as internet users divided by total population Source: Internetworldstats.com, March 31, 2009 Internet penetration by region and country Internet penetration 1 by region Internet penetration 1 by country M A R K E T