IPC Media would be the best media institution to distribute my media product. As the UK's leading consumer magazine publisher, IPC Media distributes popular magazines like NME that have a similar genre and target audience to my proposed "Cult" magazine. IPC Media could leverage their experience and large audience reach to effectively promote and distribute my new magazine.

1. What kind of media
institution would distribute
your media product and why?

2. Distribution
Distribution is The action of sharing something out
among a number of recipients.
The way in which something is shared out among a
group or spread over an area

3. IPC Media

4. IPC Media
With more than 60 iconic media brands, IPC
creates content for multiple platforms, across
print, online, mobile, tablets and events. As
the UK's leading consumer magazine publisher
we engage with 26m UK adults - almost two
thirds of UK women and 42% of UK men. Our
award winning portfolio of websites reaches
over 25 million users globally every month.

5. IPC Media
IPC media currently distribute, Look (fashion and
celebrity magazine), Marie Claire (Britain's
leading fashion brand magazine), NME (music
magazine) and NOW (celebrity gossip and
fashion magazine).

6. Bauer Media

7. Bauer Media
• Bauer Media Group is a multinational media company
headquartered in Hamburg, Germany which operates in 15
countries worldwide. Since the company was founded in
1875, it has been privately owned and under management by
the Bauer family.
• Bauer Media reaches over nineteen million UK adults every
week.
• They have more than eighty influential media brands,
spanning a wide range of interests, including heat, GRAZIA,
Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100,
Kerrang and 4Music. Their business is built on millions of
personal relationships with engaged audiences.
• Bauer connect people and communities with compelling and
quality content, whenever, wherever and however they want.

8. Bauer Media
Bauer Media
distribute many
brands as shown
to the left. But
some specific
products that
relate to mine are:
Kerrang, FHM and
Q.

9. After looking at both institutions I feel that my
product would be best represented by IPC
media, because my magazine is of similarity,
genre/target audience to NME and as the UK’s
leading consumer magazine publisher and as
the distributer of many popular magazines
they could promote my ‘Cult’ magazine with
confidence.