A couple of slides illustrating our social media planning framework for this blog post: http://ow.ly/TtFx

1. Social Media Planning Framework
Goals
ROI Objectives
Social Media
Plan
Measurement
Strategies
Metrics
Tactics
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2. Explanation
This is the bit
The measurement phase you measure
A handful of goals eg raise brand
allows you to check if you’re
you need to awareness
achieving your goals. If not,
change your tactics and achieve for your
strategies to ensure you do business
ROI: another
measurement The objectives
metric, but the with timing/targets eg establish xxx as a
won projects, revenue only one that that will help you thought leader in xxx
measures £s. to achieve the industry by Dec 2010
Deserves it’s own goals
box
Social Media
Plan
subscribers, comments, The metrics that
website traffic, links, allow you to The strategies
mentions, pr requests,
measure if the that will help you
eg launch a blog
coverage, speaking to meet your
objectives are
requests, phone calls, objectives
emails, new business achieved
A range of tactics
(or actions) that eg design wordpress blog, segment
help you to target audience, research audience hot
achieve the topics, mind map blog content, build
strategies editorial calendar, send internal email
requesting blogging volunteers ...
Copyright © Red Cube Marketing 2010 | redcubemarketing.com