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Product Portfolio Management
Neil Gehani - Sr. Product Manager, LinkedIn
@GehaniNeil
Agenda
• What is Product Management
• Product Manager’s Daily “Dashboard”
• Core team structure
• Product Portfolio Manage...
Product Manager’s “Dashboard”
• Deliver drop dead simple to use products
• KPI’s - Measure and analyze for success
• Track...
Building Products - Process
Product and UI
• Product - “It’s not up to customers to tell you what they want, it is up
to you to figure out what they n...
Core Team Structure
• Product
• Front end (small company) - PM, UI, Eng lead or mgr
• PM & IX = same person
• Front end (b...
Product Portfolio
• Single product
• Multi product
Source: David Etheridge, VP, Yahoo
Example Multi Product Portfolio
Data Access Layer
DATABASEIO
REPORTING
ALERTING
MONITORING
LOGGING
AUTHN/Z
3rdPartyApps
Pr...
Scaling Development
• Implementing software development best practices
• Become efficient as a software development org - ...
Product X Product Y Product Z
Identify non-core products
And dump them - fast!
Documentation framework
• Product documentation
• Name (easily marketable)
• What it is/does? 1 line description in 10 wor...
Product Portfolio Management
• Ship cool products at an ever faster cadence
• Consolidate product, platform, technology st...
Prioritization and backlog grooming
Prioritization cont’d
Source
Automating PM tasks - how?
• Connect business goals to business realities
• Establish a single source of truth - JIRA
• Au...
Leverage JIRA and Confluence (wiki)
Source: David Etheridge VP @Yahoo
JIRA Product Portfolio Management
Source: Atlassian
Identifying resource needs
Tracking Status
Skills Mapping
Skills Matching
Sprints Tracking
Summary
• Product Management is hard!
• Managing a product portfolio has lots of moving parts
• Identify a single source o...
Thank You!
@GehaniNeil
neilgehani.me
Connect on LinkedIn
Product portfolio management
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Product portfolio management

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A Product Manager's perspective on how to automate roadmap and the product portfolio

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Product portfolio management

  1. 1. Product Portfolio Management Neil Gehani - Sr. Product Manager, LinkedIn @GehaniNeil
  2. 2. Agenda • What is Product Management • Product Manager’s Daily “Dashboard” • Core team structure • Product Portfolio Management • Example product portfolio • Automating PM tasks • Q&A
  3. 3. Product Manager’s “Dashboard” • Deliver drop dead simple to use products • KPI’s - Measure and analyze for success • Track revenue, value, cost, problems • Adapt to change and re-prioritize • Ship - fast! so you can learn - iterate, iterate, iterate • Communicate - roadmap, resource allocation, status
  4. 4. Building Products - Process
  5. 5. Product and UI • Product - “It’s not up to customers to tell you what they want, it is up to you to figure out what they need” - Steve Jobs • IX/PM - “I am not a chef but I am a pretty good judge of what is a good meal” - Barney Frank (D-MA former congressman)
  6. 6. Core Team Structure • Product • Front end (small company) - PM, UI, Eng lead or mgr • PM & IX = same person • Front end (big company) - PM, UI, IX, Eng lead or mgr, PMM • Backend (small company) - PM, Eng lead, Developer Relations • PM & Dev Relations = same person • Backend (big company) - PM, Eng lead, Development Relations, PMM
  7. 7. Product Portfolio • Single product • Multi product Source: David Etheridge, VP, Yahoo
  8. 8. Example Multi Product Portfolio Data Access Layer DATABASEIO REPORTING ALERTING MONITORING LOGGING AUTHN/Z 3rdPartyApps ProductA ProductB ProductC ProductD ProductE Architecture & Technology Frameworks Products - Standardized UX/UI INTEGRATIONAPI & Libraries Rest / Adapters PLATFORM CACHING
  9. 9. Scaling Development • Implementing software development best practices • Become efficient as a software development org - automate • Common Design and Scalable Architecture • Common security procedures • Common backup infrastructure • Contributing to common libraries to support code reuse • Common approach to instrumenting for analytics, monitoring, logging
  10. 10. Product X Product Y Product Z Identify non-core products And dump them - fast!
  11. 11. Documentation framework • Product documentation • Name (easily marketable) • What it is/does? 1 line description in 10 words or less • One page product brief (like a press release) - link to full product requirements - “working backwards” - Ian McAllister (amazon.com) • Requirements doc (wiki)- Explains the what, why, users/activity, stakeholders • Link to technical design doc (wiki) - Explains the how
  12. 12. Product Portfolio Management • Ship cool products at an ever faster cadence • Consolidate product, platform, technology stack • Automate Roadmap • Prioritize including what-if • Resource and skills mapping including what-if • Schedule • Tracking status • Full transparency
  13. 13. Prioritization and backlog grooming
  14. 14. Prioritization cont’d Source
  15. 15. Automating PM tasks - how? • Connect business goals to business realities • Establish a single source of truth - JIRA • Automate the planning & communication process - JIRA portfolio management
  16. 16. Leverage JIRA and Confluence (wiki) Source: David Etheridge VP @Yahoo
  17. 17. JIRA Product Portfolio Management Source: Atlassian
  18. 18. Identifying resource needs
  19. 19. Tracking Status
  20. 20. Skills Mapping
  21. 21. Skills Matching
  22. 22. Sprints Tracking
  23. 23. Summary • Product Management is hard! • Managing a product portfolio has lots of moving parts • Identify a single source of truth for data (e.g. JIRA) • Transparency is key - everyone should see the impact of changes
  24. 24. Thank You! @GehaniNeil neilgehani.me Connect on LinkedIn

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