Woodland ppt
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The document discusses category management in retail stores. It explains that retailers divide merchandise into separate categories consisting of related products. Each category is treated as a separate business entity, with the retailer calculating profit and loss separately for each category. The classification of products into separate categories benefits customers by making shopping more convenient as they can easily find what they need.
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Woodland ppt
- 2. MERCHANDISE • Merchandise refers to the various products available at the store for sale to the end-users. It is the display of the merchandise which actually attracts the customers into the store. • Let us suppose all the products available at the store are stocked at one place only. Would such a display impress the customers ? • As a solution to the above problem, the retailers came out with the concept of category management
- 3. The concept of segregating similar products into separate groups is called as category management. Categories in a retail store refer to the various groups which consist of products belonging to a similar family. The retailer smartly displays all the related products together as distinct categories for his as well as the end-user’s convenience
- 4. • The complete range of merchandise at the store is divided into separate groups consisting of related products. Such groups are called as categories. • Each category is treated as a separate business entity. • The retailer calculates the profit and loss of each category separately. • Each category contributes in its own way to the profitability of the store. • The retailer does not promote a single brand but the complete category.
- 5. WHY SEPARATE CATEGORY? The classification of products into separate category benefits the customers and makes their shopping a pleasurable experience. The customers as per their interest, pocket and need can walk up to the respective categories, check out the various options and decide what to buy and what not to buy.
- 6. 8 STEP PROCESS OF CATEGORY MANAGEMENT
- 7. The stores selected for the merchandizing survey are : 1. Woodland store, Bungalow Road, Kamla Nagar, New Delhi ( area – 650 sq feet)
- 9. BREADTH AND DEPTH OF STORE MEN WEAR CASUAL SHIRTS T SHIRTS JACKETS BOTTOMS TROUSERS SHORTS JEANS WOMEN WEAR APPARELS
- 11. TYPE VARIATION COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP SKU’s PRICE RANGE PRINTED 1 3 (red, blue, camel ) S,M,L,XL (4) 3 1X3X4X3= 36 1195 POLO T SHIRT 5 6 (Blue,red, Orange, green,blac k,yellow) S,M,L,XL (4) 3 5X6X4X3= 360 1995- 2500 EMBRODIER ED 2 3 (red,blue, green) S,M,L,XL (4) 3 2X3X4X3= 72 2000- 3000 ROUND NECK 5 4(yellow, Orange,gre en, black ) S,M,L,XL (4) 3 5X4X4X3 =240 1195- 2500 TOTAL = 708 T SHIRT APPAREL (MEN) TOTAL INVENTORY FOR MEN APPAREL= 1625
- 12. SHIRT TYPE VARIATION COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP SKU’s PRICE RANGE PRINTED 2 3 (red, blue, camel) S,M,L,XL (4) 3 2X3X4X3= 72 2000 PLAIN 4 6(white, blue, green, Red, olive, beige) S,M,L,XL (4) 3 4X6X4X3= 288 1995- 2500 CARGO 2 6 (olive, beige, Blue, camel, White, khaki) S,M,L,XL (4) 3 2X6X4X3= 144 2495 TOTAL = 504
- 13. JACKET TYPE VARIAT ION COLOR SIZE UNITS PER SIZE (1 DISPLAY + 2 BACK UP) SKU’s PRICE RANGE WATER PROOF 1 4 ( white, red, black, green ) S,M,L,XL (4) 3 1X4X4X3= 48 6000 COTTON JACKET hooded 1 2 (camel , olive) S,M,L,XL (4) 3 1X2X4X3= 24 8000 TOTAL = 132 TYPE VARIATIO N COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP SKU’s PRICE RANGE CASUAL 1 2 (blue, white ) 3 3 2X3X3 = 18 2195 SHORTS
- 14. TROUSERS TYPE VARIATIO N COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP SKU’s PRICE RANGE COTTON 2 3 (olive, Khaki, navy S,M,L,XL (4) 3 2X3X4X3= 72 3195 COURDUROY 2 4( khaki , rust, green) S,M,L,XL (4) 3 2X4X4X3= 96 2495 CARGO 2 7(olive, red grey, beige blue, green, black ) S,M,L,XL (4) 3 2X7X4X3= 168 3500- 4000 TOTAL = 336
- 15. TYPE VARIATION COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP SKU’s PRICE RANGE DENIM 1 3 (ash grey Indigo grey blue) 3 3 3X3X3 = 27 2795 JEANS
- 16. TYPE VARIATION COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP SKU’s PRICE RANGE PRINTED 1 3 (yellow, camel, blue S,M,L,XL (4) 3 1X3X4X3= 36 1995 POLO T SHIRT 5 6 ( beige, black, pink, Green, blue Yellow ) S,M,L,XL( 4) 3 5X6X4X3= 360 1195- 1595 EMBRODIERE D 2 3( black, Red, orange) S,M,L,XL( 34 3 2X3X4X3= 72 895- 1195 Total = 468 TOTAL INVENTORY FOR WOMEN APPAREL = 1374 APPAREL (WOMEN) T SHIRT
- 17. SHIRTS TYPE VARIATION COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP SKU’s PRICE RANGE CHECKS 2 4 (camel, Blue, olive, Purple ) S,M,L,XL (4) 3 2X3X4X4= 96 1995- 2500 PLAIN 4 6( white Blue, green Orange, red Black) S,M,L,XL (4) 3 4X6X4X3= 288 1595- 2500 TOTAL = 384
- 18. JACKETS TYPE VARIATI ON COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP SKU’s PRICE RANGE COTTON JACKET WITH HOOD 1 5 ( yellow Blue, green, red White ) S,M,L,XL (4) 3 1X5X4X3= 60 8000 TYPE VARIATIO N COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP SKU’s PRICE RANGE CASUAL 2 2 ( blue, white ) 3 3 2X2X3X3 = 72 2000- 2500 SHORTS
- 19. TROUSERS TYPE VARIATIO N COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP SKU’s PRICE RANGE CASUAL 2 4( camel Green Blue, pink) S,M,L,XL (4) 3 2X4X4X3= 96 1995- 2500 COURDUROY 2 4 (green, Khaki , Blue, pink) S,M,L,XL (4) 3 2X4X4X3= 96 2295- 2495 TOTAL = 336 TYPE VARIATION COLOR SIZE UNITS PER SIZE ( 1 DISPLAY+ 2 BACK UP SKU’s PRICE RANGE DENIM 2 3 3 3 2X3X3X3 = 54 2500 JEANS
- 20. BREADTH AND DEPTH OF STORE MEN CASUAL SHOES TREKKING LIFESTYLE EVENING WEAR FORMAL SHOES DERBY MONK BROCK BOOTS LONG BOOT BOOTS SANDALS HIKING AND TREKKING FLOATER SLIPONS SLIPPERS WOMEN FOOTWEAR
- 22. FOOTWEAR (MEN) CATEGORY VARIATION COLOR SIZE UNITS PER SIZE (1 DISPLAY + 3BACK UP) SKU’s PRICE RANGE TREKKING 3 5 camel, Khaki, olive, black, blue 6 (39-45) 4 3X5X6X4= 360 3395- 4095 LIFESTYLE 8 5 (green Blue red Pink black) 6(39-45) 4 8X5X6X4= 960 2395- 2995 EVENING WEAR 4 4 ( black White blue Green ) 6(39-45) 4 4X4X6X4= 384 2995- 3500 TOTAL= 1704 CASUAL SHOES TOTAL INVENTORY ( MEN AND WOMEN ) = 3600
- 23. CATEGORY VARIATION COLOR SIZE UNITS PER SIZE (1 DISPLAY + 3BACK UP) SKU’s PRICE RANGE FORMAL WEAR 3 5(camel, Olive, beige White, black) 6 (39-45) 4 3X5X6X4= 360 2995- 4000 SANDALS 4 5(camel, khaki, blue, pink, green) 6(39-45) 4 4X5X6X4= 480 1995- 2995 SLIPPERS 1 4 (black, blue Green,red ) 6(39-45) 4 1X4X6X4= 96 1595 BOOTS 2 3 ( brown, Camel, black) 6(39-45) 4 2X3X6X4= 144 3295- 5295 TOTAL = 1080
- 24. FOOTWEAR (WOMEN) CATEGORY VARIATIO N COLOR SIZE UNITS PER SIZE (1DISPLAY +3 BACK UP ) SKU’s PRICE RANGE CASUAL 3 3 ( blue, green, pink) 5 ( 36- 41) 4 3X3X5X5= 225 1995- 3000 PARTY WEAR 3 4 ( RED , White Black, blue) 5 (36-41) 4 3X4X5X4= 240 2500- 3500 SANDALS 6 3 ( khaki Camel, blue Pink, black White ) 5 (36-41) 4 6X3X5X4= 360 2000- 2500 TOTAL = 825
- 25. ACCESSORIES (MEN AND WOMEN) CATEGORY COLOR SKU’s PRICE RANGE HAND BAGS 3 ( khaki, black, white ) 10 DISPLAY + 40 BACKUP = 50 3995-8995 WALLETS 2 ( camel, black ) 10 DISPLAY + 10 BACKUP = 20 895-1695 BELTS 2 (black, brown ) 20 DISPLAY + 80 BACK UP = 100 895-2495 TOTAL = 170
- 26. CATEGORY DEFINITION DESTINATION CATEGORY • This is the main selling category of the store. • Such categories have highest purchase frequency and high activity. • WOODLAND’s destination categories were both footwear and apparel. PREFERRED CATEGORY • With the help of these categories the brand builds a distinctive image of itself in the mind of the customers. • WOODLAND’s preferred category is HIKING/TREKKING SHOES.
- 27. CONVENIENCE CATEGORY • This category only adds to the bill value of the customers as they pick up these categories unplanned. • Low purchase frequencies and low penetration. • WOODLAND’s convenience categories were accessories including bags, belts, wallets. OCCASIONAL/SEASONAL CATEGORY • Meets the seasonal/occasional needs of the customers. • WOODLAND’s seasonal category is JACKETS.
- 28. THANK YOU !