LUON WassUp - September 27, 2011

LUON WassUp – Sept. 27, 2011Google Wallet|Gowalla 4.0|Facebook changes|TescoHomeplus virtual shopping case

Google Wallet goes live September 19 Google Wallet for now only works on the Sprint Nexus S 4G smartphone and only supports Citi Mastercards.

Google Wallet goes live September 19 click next for video Google predicts that by 2014, 50% of cell phones will use NFC technology. By 2015, the value of all mobile money transactions is expected to reach $670 billion.

Google Wallet goes live /slide notes/ September 19 /what/ Announced last May, Google now released its mobile payment solution ‘Google Wallet’. With Google Wallet, people will be able to store virtual versions of their credit and loyalty cards on their smartphone and use them in stores. /details/ ,[object Object]

On Day 1, Wallet supports just one third-party card: the Citi Mastercard but Google plans to support Visa, Discover, and AmEx cards in future releases

Google Wallet however does contain a Google Prepaid card that can be funded using any other card

All card information will be stored in a single place, on a separate chip

Google Wallet uses Near Field Communication (NFC) technology. This allows people to pay by simply holding their handset against a payment terminal (and entering their pin number)

Google Wallet also holds selected Google Offers that can be redeemed in store,[object Object]

Google Wallet relies on NFC technology. However, few smartphones are already equipped with NFC capabilities. It remains to be seen whether and how quickly NFC takes hold.

Although card readers are not Google Wallet specific (it is the same tap-to-pay reader already used by Visa/AmEx/Mastercard), to work with Google Wallet they should be based upon a recent version of NFC. And getting these card readers everywhere might prove a big challenge. Currently, there are only a handful of merchant and retail partners.

Of course, something should be done about battery lifetimes. You don’t want your wallet to go flat on you.So mass adoption of the digital wallet will not be for any time soon. Maybe in a year of 5? However , for marketers it’s a peak into the golden future of closed-loop transactions from product research till purchase. /bookmarks/ ,[object Object],[object Object]

Gowalla 4.0: the world’s social atlas /slide notes/ September 22 /what/ The in 2007 launched location-based social network Gowalla –one of the biggest Foursquare competitors- reinvents itself as the ‘social atlas of the world’ offering city guides with tips from selected sources, Gowalla users and friends. /details/ ,[object Object]

Gowalla joined forces with Disney, National Geographic, the Austin American-Statesman and several others to launch over 20 additional guides to places like Walt Disney World® Resorts and a handful of National Parks in the U.S.A.

instead of just a check-in, users have an entire text entry area where they can tell the tale of what brought them to that place, or what happened while they were there.

The Gowalla friendship model changed from a symmetric ‘friend’ model to an asymmetric ‘follow’ model,[object Object],[object Object]

Re-inventing the Facebook Page Like September 21 According to a recent study, over 40% of a brand's Facebook page fans "unlike" the page as soon as a campaign ends

Re-inventing the Facebook Page Like /slide notes/ September 21 /what/ Facebook now allows anyone to join the dialogue on any brand page. Without people having to ‘like’ the page first. /comments/ Having to ‘like’ a page first was a threshold for many users to join the conversation. Moreover, the ‘like’ button holds an endorsement not everyone is willing to give. Read our ‘The New Facebook: Beyon The Like’ blog post for the full story. /bookmarks/ ,[object Object],[object Object]

Facebook users seize control of their news feed September 14 click next for video For marketers, it will be harder to get in the news feed of users. For example ‘liking’ a fan page will only show up in the ticker section.

Facebook users seize control of their news feed /slide notes/ September 14 /what/ Facebook is giving users more control over their news feed by upgrading ‘friend lists’. While the friend lists feature already existed since 2007, according to Facebook CEO Mark Zuckerberg, it was used by less than 5% of users. Now, they are shown more prominently and new types of lists are introduced allowing for easier populating. Lists can be used to filter news feed items and to publish to selected segments (for people, not for brands!). /details/ There are 3 types of lists: ,[object Object]

Predefined lists: lists for close friends and acquaintances created by Facebook, but populated by the user

Smart lists: lists for co-workers, neighbours and school buddies, created and pre-populated by Facebook,[object Object],[object Object]

Facebook subscribe button /slide notes/ September 22 /what/ Next to friend lists to make news feeds more relevant, Facebook users can now specify exactly which data they want to see in their feed (see previous slide for details). But even more important: This is not only for friends, but also for other, not befriended people to whose public posts users can now ‘subscribe’ to. /details/ ,[object Object]

If the user is your friend, subscribing gives you the ability to granularly control how much of his or her content enters your stream.

The Subscribe feature is totally optional — you can choose not to subscribe to anybody, and you can choose to turn off the Subscribe button on your profile if you don’t want to gain any subscribers.

The total number of people subscribing to your public posts and the number of people you’re subscribed to appear on your profile.,[object Object]

LUON WassUp - September 27, 2011

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LUON WassUp - September 27, 2011

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