Combined, the human eye and visual cortex is a data digestion and comprehension machine of immense power and sophistication.
We are capable of consuming and understanding vast quantities of data exceptionally quickly but only if we understand and respect the rules of how our eyes and visual cortex work together to process data.
In this presentation we'll explore how these rules impact data design and the practical steps you can take to make data understandable at a glance.
4. “Visual displays rich with data are not only
an appropriate and proper complement to
human capabilities, but also such designs
are frequently optimal.”
Edward Tufte, Envisioning Information
36. Recap
• Where in the data viz spectrum are you?
• Glanceability?
• Design for how we process information
37. Recap
• Where in the data viz spectrum are you?
• Glanceability?
• Design for how we process information
• Pre-attentive processing
• Decide what do you want to highlight
• Choose the right attribute
38. Recap
• Where in the data viz spectrum are you?
• Glanceability?
• Design for how we process information
• Pre-attentive processing
• Decide what do you want to highlight
• Choose the right attribute
• Optimise for short term memory
• 3-7 chunks of information