This document discusses George Daly's favorite genre of film, which is action, and outlines the key elements of a promotional package. It analyzes different promotional elements used for the film The Bourne Ultimatum, including posters, magazine covers, and trailers. The analysis of the Bourne Ultimatum trailer shows that it establishes the main character is a wanted man being watched and suggests the film will take place in various parts of the world. George concludes the document by reflecting on how the promotional package for Bourne Ultimatum will inform his own media project promotional package.
2. What is my favourite genre?
My favourite genre of film is the Action genre. The reason for
this is because I love the fast pace that most action films
include. What I also like about the action genre is the fact that
the films often keep you on the edge of your seat.
3. What is a Promotional Package?
A Promotion Package is one of the marketing mix features or elements
and is a term used frequently in marketing.
The marketing mix revolves around the four p’s which are: Price, product,
place and promotion.
Promotion will refer to raising customer awareness of a product/ brand,
which in turn will increase sales and creating brand loyalty.
4. Film reviews
Film reviews are a popular way for critics to assess a film's overall quality
and determine whether or not they think the film is worth recommending
to others.
Some of the more popular film review sites are Rotten Tomatoes and
Metacritic, which seek to improve the usefulness of film reviews by
compiling them and assigning a score to each in order to understand the
general reception a film receives.
5. Posters
Posters are a key tool used to promote a film. Film studios often print
several posters that differ in size and content for various domestic and
international markets. They normally contain images with text.
This is the poster for The Bourne Ultimatum and i believe that it represents
what the film is about quite well even though it is very simplistic. The fact
that the character is the only thing in focus shows the audience that he is
the main character in the film. The iconography of the gun shows that
violence and fast paced action is expected to play a big role in the story
line. The typography on the poster is in capital letters which suggests a
state of urgency .
6. Magazines
Getting a film to be in a popular film review magazine is also great way to
promote a film because this will also get the film a lot more attention.
This is the cover for empire magazine which also featured the film The
Bourne Ultimatum. Alongside this film are other action based films which
are Die hard 4 and Hot Fuzz. The cover helps with catering to those who
are interested in the action genre. One way it does this is the fact that the
"Empire" has bullet holes in it which symbolizes the type of action which is
shown in these types of films. The other way this cover helps cater to those
interested in the action genre is the typography. The typography is very
edgy and bold which also gives of the energy of action taking place. Also
the iconography of the weapons play a role in this as well.
7. Bourne Ultimatum Trailer Analysis
The opening shot of the trailer is a close up shot which shows a male
character walking in a crowd and he is the only one in focus. This suggest
to the audience that he is the main character of the film. Also the
characters facial expression shows seriousness which suggests that he may
be on a mission.
8. Bourne Ultimatum Trailer Analysis
A few moments on a close up shot shows a CCTV camera surveying the
area which it then sights the main protagonist of the film. This suggests to
us that the main character is a wanted man. As the camera sights the main
protagonist, it shows a medium wide shot of him looking around. This
suggests to the audience that he is aware of the fact that he is being
watched and followed
9. Bourne Ultimatum Trailer Analysis
Further on in the trailer there are two establishing shots which show two
different parts of the world. This suggests to the viewers of the film that
this film will not only take place in one country but in various parts of
world. Further on in the trailer there are two establishing shots which
show two different parts of the world. This suggests to the viewers of the
film that this film will not only take place in one country but in various
parts of world.
10. Evaluation
After completing research of the promotional package of the film "Bourne
Ultimatum", it has given me an indication of what will be needed in the
promotional package for it to be successful. It has also given me an idea of
what I should incorporate into my own promotion package for my media
project.
