5. GINACOLLURAFIT
YOUR PORTFOLIO
GINACOLLURAFIT
• WILL HELP YOU GET INTERVIEWS, INTERNSHIPS + JOBS
— Your work has to be incredible.
• No, it has to be awesome.
• No, it has to be the best thing that anyone has seen/read.
UNLIKE YOUR COMPETITION, YOU GO TO ART SCHOOL.
YOUR PORTFOLIO IS AN EXPRESSION + EXTENSION
OF YOU.
6. GINACOLLURAFIT
FOR THE NEXT 4 WEEKS, WE WILL
BE BREAKING DOWN YOUR BOOK
GINACOLLURAFIT
• CLASS ONE: OVERVIEW + GET YOUR LIFE TOGETHER
• BUY YOUR DOMAIN. GIVE ME YOUR URL.
• START SKETCHING YOUR CONCEPT/BRANDING
(LOGO, TYPE, COLOR, ETC)
• ORGANIZE YOUR PROJECTS: WHAT’S IN? WHAT’S OUT?
WHAT DO YOU NEED?
• DO YOU HAVE ENOUGH DIGITAL? DO YOU HAVE BIG IDEAS?
• DO YOU HAVE 4-6 AWESOME PROJECTS?
• IN CLASS ASSIGNMENT: WHAT’S YOUR BRAND ARCHETYPE?
7. GINA COLLURA FOR KAISER PERMANENTE
PUT YOUR TITLE HERE
LET YOUR BRAND
TAKE SHAPE
15-MINUTE, IN-CLASS
ASSIGNMENT
TAKE THIS QUIZ: WHAT’S YOUR BRAND ARCHETYPE?
WWW.KAYEPUTNAM.COM/BRANDALITY-QUIZ
10. GINACOLLURAFIT
SEPTEMBER + OCTOBER
THE NEXT 2 MONTHS WILL FLY BY
GINACOLLURAFIT
• CLASS 1: MONDAY, 8/28
• SCHOOL CLOSED: 9/4: KEEP WORKING
• CLASS 2: MONDAY, 9/11
• CLASS 3: MONDAY, 9/18
• CLASS 4: MONDAY, 9/25
— W/O: HAATBP: ONE CLUB EVENT + PORTFOLIO REVIEW
• OCTOBER CLASSES: 5-8
— YOUR PORTFOLIO IS DUE: MONDAY, OCTOBER 30th
11. GINACOLLURAFIT
OCTOBER: SH** GETS REAL
GINACOLLURAFIT
• CLASS 5: MONDAY, 10/2
• SCHOOL CLOSED: 10/9: KEEP WORKING
• CLASS 6: MONDAY, 10/16
• CLASS 7: MONDAY, 10/23: FINALIZE EVERYTHING
• CLASS 8: PORTFOLIO DUE: MONDAY, 10/30
— 5-Minute, Stand-Up Presentations: There may be judges
12. GINACOLLURAFIT
NOVEMBER: IT GETS REAL-ER
START APPLYING FOR
INTERNSHIPS, INTERVIEWING
GINACOLLURAFIT
• CLASS 9: MONDAY, 11/6
• CLASS 10: MONDAY, 11/13
• CLASS 11: MONDAY, 11/20
• CLASS 12: MONDAY, 11/27 [THANKSGIVING WEEK]
13. GINACOLLURAFIT
DECEMBER: CONTINUE APPLYING
FOR INTERNSHIPS,
INTERVIEWING, ACCEPTING
GINACOLLURAFIT
• CLASS 13: MONDAY, 12/4
• CLASS 14: MONDAY, 12/11
• LAST CLASS 15: MONDAY, 12/18
• ***DEADLINES FOR 2018 SUMMER INTERNSHIPS AT THE
BIG AGENCIES ARE JANUARY /FEBRUARY / MARCH***
14. GINACOLLURAFIT
DON’T BE THE ONE…
GINACOLLURAFIT
• WHO DOESN’T GET AN INTERNSHIP UNTIL THE LAST
WEEK OF JANUARY
15. GINACOLLURAFIT
WHERE WILL YOU INTERN?
GINACOLLURAFIT
• WE HAVE APPROXIMATELY 10 AGENCIES THAT HAVE
TAKEN FIT INTERNS FOR THE LAST 2-3 YEARS
— FCB HEALTH, HAVAS HEALTH, SIDEWAYS, VICE, CODE+THEORY, BARKER
— OGILVY, OLAPIC, F-SHARP, LEIJAS, DIGITAS HEALTH
16. GINACOLLURAFIT
WHERE WILL YOU INTERN?
GINACOLLURAFIT
• IF YOU HAVE CONTACTS/PREVIOUS INTERNSHIPS,
TAP INTO THEM FOR A SPRING INTERNSHIP
— MOST OF THE BIG AGENCIES DON’T TAKE IN SPRING INTERNS BECAUSE OF
THEIR SUMMER PROGRAMS
• MIAMI AD SCHOOL HAS A LOCK ON THESE LIMITED, SPRING SPOTS
• WE MUST HAVE BETTER BOOKS AND MUST BE MORE RESOURCEFUL
• THE ONE CLUB’S HAATBP IS AT THE END OF SEPTEMBER.
REGISTER AND SHOW YOUR PORTFOLIO. NETWORK. TRY TO GET AN
INTERNSHIP.
22. GINACOLLURAFIT
DUE WEEK 1 + 2:
YOUR DOMAIN + YOUR BRANDING
GINACOLLURAFIT
• DO YOU HAVE A DOMAIN + A LIVE PORTFOLIO SITE?
— Buy your Domain at: GoDaddy.com
— Build your site on:
• Adobe Portfolio is FREE with Creative Cloud
• Wix, CargoCollective, Squarespace
• DO YOU HAVE A LOGO FOR YOURSELF?
• DO YOU HAVE A SITE DESIGN?
— What’s the site navigation?
23. GINACOLLURAFIT
DUE WEEK 2 + 3: YOUR WORK
GINACOLLURAFIT
• IS IT AWESOME?
• DO YOU HAVE DIGITAL FOR ALL OF YOUR CAMPAIGNS?
• DO YOU HAVE BIG IDEAS?
• WHAT ARE YOUR PROJECT DESCRIPTIONS?
— Insight + Idea; OR a 2-sentence, well-written description
• IF YOU’RE A CW, DO YOU HAVE LONG-COPY + SHORT COPY?
• ART DIRECTORS: DO YOU HAVE A RANGE OF STYLES?
• UX: DO YOU HAVE YOUR PROCESS SKETCHES?
24. GINACOLLURAFIT
DO YOU NEED BRIEFS?
GINACOLLURAFIT
• YOUNGSHITS.COM HAS MONTHLY BRIEFS + CONTESTS
• ASK ME: I HAVE TONS OF BRIEFS FOR GREAT BRANDS
• YOUR CONCEPTS II CLASS SHOULD’VE GIVEN YOU 3
GREAT PORTFOLIO PROJECTS
— Fitness Brand, Fashion/Beauty Brand, Eco-Friendly Brand
— Financial Service, Technology, Beverage, Food/Snack
25. GINACOLLURAFIT
DUE WEEK 3 + 4:
SIDE HUSTLE, ABOUT PAGE,
RESUME, CONTACT INFO
GINACOLLURAFIT
• WHAT’S YOUR SIDE HUSTLE/CREATIVE EXTRA?
• PHOTO/SELF-PORTRAIT FOR ABOUT PAGE
• YOU WILL NEED A DOWNLOADABLE RESUME
— A resume that shows your personality, is well-written + well-designed
• WHAT’S YOUR JOB TITLE?
• YOUR CONTACT INFO MUST BE EASY TO FIND
• SOCIAL MEDIA: LINKEDIN, TWITTER?, INSTA?
51. GINACOLLURAFIT
TODAY: DUE WEEK 1 + 2:
YOUR DOMAIN + YOUR BRANDING
GINACOLLURAFIT
• DO YOU HAVE A DOMAIN + A LIVE PORTFOLIO SITE?
— Buy your Domain at: GoDaddy.com
— Build your site on:
• Adobe Portfolio is FREE with Creative Cloud
• Wix, CargoCollective, Squarespace
• DO YOU HAVE A LOGO FOR YOURSELF?
• DO YOU HAVE A SITE DESIGN?
— What’s the site navigation + structure?
— What elements are you missing?