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Being Creative. Being Professional.

How can art school students pivot into being business people? Here are a few pointers.

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Being Creative. Being Professional.

  1. 1. getting down to business for creative people
  2. 2. Resumes + Interviews 01
  3. 3. make it count no typos show your personality make it feel "on brand" includes a nicely designed + well-written resume your portfolio
  4. 4. resume check Your contact info (phone #, email address) + URL Your title (AD/Designer/CW/UX) Have someone proofread it (The FIT Writing Center) One more time: no typos
  5. 5. interview pro tips Always bring your laptop + charger* Always have a back-up PDF, because wifi Always have 2-3 hardcopies of your resume Always, always, always ask for a business card Always arrive 15 minutes early Always know where the office is*
  6. 6. *true stories Always bring your laptop + charger* We had a student show her portfolio on her phone. She did not get offered an internship. Always arrive 15 minutes early We had a student arrive 15 minutes late for an internship interview. She didn't get an offer, because she was late. How do I know? The CD emailed me. Always know where the office is* We had a team go to Brooklyn, when the agency was in NYC. They did not get the internship, even though they arrived 60 minutes late and apologized. 1 Dag Hammerskjold Plaza
  7. 7. making contact via email02
  8. 8. 1. INTRO EMAIL 2. THANK YOU EMAIL 3. FOLLOW‐UP EMAIL 4. OTHER EMAIL  Always make it short, sweet - You met in-person - You admire their work and haven't met Create an email signature Someone took the time to look at your book; Someone came to your class as a guest speaker... Gratitude always wins - You added new work to your site - You saw a new campaign they launched Create a reason to email - You're a Fangirl/Fanboy - You saw a job posting on LinkedIn, Facebook, Twitter reasons for email
  9. 9. 10/28 10/30 RECEIVED REPLY PRO TIP: SEND A THANK YOU (EMAIL, SNAIL MAIL) WITHIN 24 HOURS OF AN INTERVIEW, MEETING, ETC  MY TURN TO REPLY WITH YOUR PORTFOLIO LINKS I SENT A BLIND EMAIL TO AN AGENCY 11:35 AM 8:34 PM TBD 1. intro email to PIC‐NYC.com
  10. 10. 9/26 9/27 I SENT A THANK YOU EMAIL OUR FIELD TRIP 2:01 PM1:30 PM3:00 PM 9/27 REPLY FROM WK 2. example: our field trip to WK
  11. 11. 2. example: thank you
  12. 12. 2. example: thank you Field trip to Sideways‐NYC on 10/19 I SENT A THANK YOU EMAIL TO THE CD WITHIN 24 HOURS... AND DROPPED‐OFF HANDMADE CARD FROM THE CLASS WITHIN 2 WEEKS. PRO TIP: YOU GO TO ART SCHOOL. YOU'RE A MAKER OF THINGS. STAND OUT.
  13. 13. 2. example: thank you
  14. 14. 2. example: thank you
  15. 15. 4. example: job post
  16. 16. 4. example: fangirl
  17. 17. she wrote me back 2 days later!
  18. 18. 4. example: other/thank you
  19. 19. "Always stay gracious" as Queen Bae says... gratitude
  20. 20. Be nice. Be early. Be organized. Be grateful. Ad‐land in NYC is smaller than it seems. increase your chance of getting the internship/job/2nd interview re‐cap
  21. 21. Business Cards + Leave Behinds (aka, self‐promotion piece)03
  22. 22. You should have them You have to ask for one after an interview business cards MOO.COM (LOOK FOR DISCOUNT CODES) VISTAPRINT.COM STAPLES FEDEX KINKOS OLD SCHOOL METHOD: DESIGN + MAKE YOUR OWN AND THEN CUT THEM BY HAND
  23. 23. A cool, inexpensive way of leaving your mark with the person that interviewed you. If it's cool, they will keep it. It can also be your follow‐up thank you piece. also called "self-promotion piece" leave behind
  24. 24. let's get  to work.hustle. network. go.

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