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Social Media Induction Webinar
Provided by GFAR
Supported by Shared Services (CGIAR Consortium Office)
Peter Casier – GFAR Social Media Coordinator
p.casier@cgiar.org
I. What is typical for social media
•Web based
•Anyone can publish
•Any type of content
•Publication is easy
•Publication is immediate
•Enabling dialogue
•Easy distribution
II. The Online Media Buckets
Blogs
•Start of social media
•Centre piece of strategy
•Promote other content
•Boundaries blurred
Microblogs
•Fast, short, quick
•“Real-time” conversations
•Expand networks
•Large pool of information
•Easy to share
Social Networking
•Closely linked to microbloging
•Richer sharing enabled
•Personal, professional, organisational
Pictures
•Photo repositories
Video
•Video repository
•Vlogging
•New tools enable playlists,
webcasting, editing
Podcasts
•Repository of audio files
•Broadcast content, like radio
Slides and papers
•Slide presentation repository
•Now also for .pdf and .doc (papers)
Social Bookmarking
•The “socializing” of bookmarks
File Sharing
•Circumvents email attachments
•Collaborative file sharing
Collaborative Sites
•Geographically dispersed teams
publish online
•Often for manuals, documentation,
conferences
Webcasting
•Live web broadcasting
•Typically from events
The “other bucket”
•What’s leftover?
The “old” website
•Is there still a use for the “old” website?
III. The Online Media Strategies

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GFAR webinar on "Social Media Induction"