Social Media for Museums
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Interview presentation for SWMDP
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Social Media for Museums
- 1. What opportunities does Social Media present for Museums to reach new, wider Audiences? Gavin Brockis for SWMDP
- 3. #storytelling “Technology is the campfire around which we tell our stories” Laurie Anderson
- 4. #voices• Interact • Involve • Connect • Share • Suggest • Comment • Like • Follow • Favourite • Friend
- 5. #participate “These are people who live increasingly digital lives, where they are not spectators, but active participants, positively engaged through outreach programmes and projects.” Jim Richardson – MuseumsNext
- 6. #audiences
- 7. #audiences schools families teachers digital natives institutions researchers visitors to other museums!
- 8. #data Feedback • Analytics • Metrics • Visitor Experience can inform your Digital Engagement Strategy
- 9. #community
- 10. #community “You are what you share” We Think: The Power of Mass Creativity C.W. Leadbeater
- 11. slideshare.net/gavinbrockis ask • listen • share
Editor's Notes
- REACH > AUDIENCE
- ENAGAGEMENT > ASSETS So in terms of outward facing the storytelling potential of social media is vast, but just as crucial, if not more so, is its potential to give a voice to the audience. its other A museum’s website should be a knowledge hub, connected to its audience and partners. In practical terms you can use tools like Ning or Storify to aggregate social and digital media repurposing user generated content, feedback and ideas
- “If you build it, they will come”
- CHANNELS & GUIDELINES So where can we look for these audiences? And how do we know what tone is appropriate for them? Right now our generation are on Twitter, facebook, YouTube and Wordpress, 5 years ago some of us were on MySpace, tomorrow Instagram, Vine, and who knows? One thing I do know first hand is that the new generation of Digital Natives – i.e. anyone under 21 pretty much – use technology in a very fluid way, and are not tied to what they already know. I’ve seen my 11 year old daughter pick up a new video application on an iPad and be uploading a music video to YouTube within 10 minutes and sharing it with her friends on Instagram. I’ve taught media students who were posting their third blog half an hour after being taught how to set up a Wordpress blog My point is that while it’s valuable to know the power user
- The common theme of all these points is the building of a community around our shared heritage, whether that’s a community of museums, sharing knowledge, insights and successes, and cross-pollinating their collections and their audiences, or a wider community, locally, regionally, nationally and internationally of participants and stakeholders, or simply people with shared interests. Social media allows the museum audience and community to extend beyond the walls of the museums themselves and encourages users to participate in the life of the museum, interact with staff and collections, learn, contribute, and share the stories that their collections tell. C.W. Leadbeater wrote in “We Think: The Power of Mass Creativity” that “You are what you share”. If that is true – which in digital terms it certainly seems to be, and continues to be truer every day – then museums have a vast stock of literally amazing, enthralling and authentic stories and experiences to draw on, and the tools of social media now make it possible to easily and creatively share them with a giant potential audience of users. I can talk all day about creating exciting content, beautiful photos, interesting videos, giving voices to figures from history with Twitter or in a podcast, creating engaging websites and literature and marketing with social media and the internet, and I can certainly show your users how to do all those things and more, but the prime directive has to be a desire to ask, a desire to listen, and a desire to share. Does anyone have any questions? Did anyone spot my deliberate mistake?!? [#museumswest]
- The common theme of all these points is the building of a community around our shared heritage, whether that’s a community of museums, sharing knowledge, insights and successes, and cross-pollinating their collections and their audiences, or a wider community, locally, regionally, nationally and internationally of participants and stakeholders, or simply people with shared interests. Social media allows the museum audience and community to extend beyond the walls of the museums themselves and encourages users to participate in the life of the museum, interact with staff and collections, learn, contribute, and share the stories that their collections tell. C.W. Leadbeater wrote in “We Think: The Power of Mass Creativity” that “You are what you share”. If that is true – which in digital terms it certainly seems to be, and continues to be truer every day – then museums have a vast stock of literally amazing, enthralling and authentic stories and experiences to draw on, and the tools of social media now make it possible to easily and creatively share them with a giant potential audience of users. I can talk all day about creating exciting content, beautiful photos, interesting videos, giving voices to figures from history with Twitter or in a podcast, creating engaging websites and literature and marketing with social media and the internet, and I can certainly show your users how to do all those things and more, but the prime directive has to be a desire to ask, a desire to listen, and a desire to share. Does anyone have any questions? Did anyone spot my deliberate mistake?!? [#museumswest]