PPT ON DIGITAL
MARKETING
DIGNITY SOFTWARE

KEYPOINTS
 What is digital marketing
 Benefits of digital marketing
 What does digital marketing consists of
 SEO
 PPC
 SMM
 Content writing
 Digital marketing measurement

DEFINITION
 Digital marketing is an umbrella term for the marketing of products or
services using digital technologies , mainly on the internet , but also
including mobile phones, display advertising , and any other digital
medium.

BENEFITS OF DIGITAL MARKETING
 Time and effort Saving
 Economical
 Impactful
 Instant Feedback
 Real time Analysis
 Flexbility

OBJECTIVE
 Reach the right audience
 Engage with your audience
 Motivate your audience to take your action
 Maximum return on your investment (ROI)

DIGITAL MARKETING TOOLS
 Sprout Social
 Offerpop
 Nanigans
 Facebook Power Editor
 Twitter Native Platform
 Emma
 Marketo
 AdRoll

DIGITAL MARKETING CONSIST OF
 SEM
 APP DEVELOPMENT
 WEB DESIGN
 SEO
 VIDEO PRODUCTION
 EMAIL MARKETING
 CONTENT MARKETING
 SOCIAL MEDIA
 BRANDING

WHAT IS SEO
 SEO is an acronym that stands for search engine optimization, which is the process
of optimizing your website to get organic, or un-paid, traffic from the search engine
results page. In other words, SEO involves making certain changes to your website
design and content that make your site more attractive to a search engine. You do
this in hopes that the search engine will display your website as a top result on the
search engine results page

PPC (PAY PER CLICK)
 What is PPC (pay per click) marketing?
 Pay per click marketing is a way of using search engine advertising to generate
clicks to your website , rather than “earning” those clicks organically.

ADVANTAGE OF PPC
 Fast measurable results
 Traffic is targeted
 You only Pay for Clicks
 Get on the top spot of Google Page search results instantly

What is SOCIAL MEDIA MARKETING
 Social media marketing is the use of social media platforms to connect with your audience to build
your brand, increase sales, and drive website traffic. This involves publishing great content on your
social media profiles, listening to and engaging your followers, analyzing your results, and running
social media advertisements.
 ADVANTAGES OF SMM :
 Increased brand awareness
 More Inbound Traffic
 Improved Search Engine Rankings
 Higher conversion rates
 Better customer satisfaction
 Improved Brand Loyalty
 More Brand Authority

CONTENT WRITING
 A website content writer is a person who specializes in providing relevant content
for websites . Every website has a specific target audience and requires a different
type and level of content.

DIGITAL MARKETING AREAS
 SEO(Search Engine optimization)
 SMO(Social media optimization)
 SEM (Search Engine Marketing)
 SMM (Social Media Marketing)

BENEFITS OF ONLINE MARKETING OVER
OFFLINE MARKETING
 High return on investment (ROI) through Online Marketing.
 Target only most interesting audience, pay only.
 Advertising your products on specific hours , time or day bases.
 Fully Controlled as per location, budget and time.

CONCLUSION
 The study started with the aim to analyse the different issues related to the digital
marketing .Based on discussion it has been found that in case of the digital
marketing the most important aspect is to connect with the users.
 The ladder of engagement has shown the approaches to attach with the
customers.

THANK YOU