1. Falll 2017
Elevate Credentials

2. Veteran PR pros Dedicated to Capturing
Mind and Market share for our Clients
2

3. Create Winning Strategies that Inspire Action;
Execute Tactics that Drive Results
3
VISION

4. Relentlessly Pursue client
communications objectives
through media and social
influence campaigns
Spark Conversation
Shape Perceptions
Inspire Action
MISSION
4

5. SERVICES
sa
Sponsorship
Activation
mr
Media
Relations
ie
Influencer
Engagement
ds
Digital PR &
Storytelling
tl
Thought
Leadership
sm
Social Media
Marketing
pr
Event
PR
cc
Crisis
Communications
a
Analytics
5

6. Identify, Build,
Engage, Measure
Strategy,
Measurement +
Optimization
Planning
Gain attention with
creative approaches
to delivering your
message
Content Creation
+ Storytelling
Develop + maintain
connections with key
media + influencers to
propagate your message
Media & Influencer
Engagement
Engage your consumers
through conversation, working
closely with our in-house social
media team
Social Media
Mobilization
PROCESS

7. LEADING BRANDS THINKING BIG
Pro sports teams, venues and all-star athletes
Leading financial service organizations
Innovative technology companies
Prominent media entities
Top consumer brands
World-class events
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8. CLIENT EXPEREINCE
8

9. SPORTS

10. OUR WORK
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TECHNOLOGY & B2B

11. 11
EDUCATION & CAUSE-RELATED

12. “Elevate delivers.”
OUR WORK
RED SOX PRESIDENT SAM KENNEDY
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13. LEADERSHIP
13
Keith Gainsboro
PARTNER/CEO
John Gates
PARTNER/COO
Stacy Grisinger
VICE PRESIDENT
Erin Evanoka
VICE PRESIDENT
Jamie Kohn
VICE PRESIDENT,
DIGITAL PR & CONTENT STRATEGY

14. • We’re a team of team players that thrives on exceeding client expectations
• While our team lives and breathes the Boston market, we’ve got equally deep experience with
national and global launches and campaigns
• We’re adept at building successful marketing campaigns that drive revenue
• We relentlessly pursue earned placements for clients, leaving no stone unturned in securing
on message impressions that stir their audiences to action
• Our client list fuels deep relationships with a broad array of widely-followed journalists and
influencers
14
WHY ELEVATE?

15. RESULTS
26,692,306
Gross
Impressions
OBJECTIVES
• Heighten awareness of sponsorship initiatives
• Enhance value & impact & effectiveness of sponsorships
• Increase customer affinity & reinforce commitment to education
& local communities in which it operates
APPROACH
Leverage partnerships to generate extensive media coverage & drive social
conversations that inspire target audiences to take action
PROGRAMS
• Media & blogger relations
• Social relations & influencer engaged
• Digital PR & social amplification
INITIATIVES
• Goals for Charity (CONCACAF Gold Cup)
• Formula1 Grand Prix Event, Austin, TX
• Revolution Soccer Scholars
• Santander Field Goal Challenge
• Museum of Fine Arts Goya Retrospective

16. RESULTS
30
Interviews
Secured
5X
Coverage Increase
132
Original Story
Placements
OBJECTIVES
• Turn Up The Volume - Communicate Right Networks messages
about innovative technology and new products at a higher velocity
to a broader audience
• Position Strategically & Build Authority - Be the voice on DDoS &
cyber-security risks
• Generate Media Coverage - Increase earned media placements in
key outlets to maximize impact
PROGRAMS
• Positioning & Messaging
• Technology Media & Influencer Relations
• Thought Leadership
SPOTLIGHT
• NTD Product Launch
• New DDoS Vector
3.8 Million
Impressions

17. OBJECTIVES
• Build equity in Animetrics brand and
differentiating technology
• Generate deep and impactful industry media and blog
coverage & exposure that communicates Animetrics
technology value prop & market momentum
• Reinforce Animetrics positioning as the leader in face
biometric technology
• Drive leads database and build digital audience and
community across key social channels
APPROACH
• Re-launch/reposition Animetrics brand and products
• Develop and execute 360 degree social and digital PR
and content marketing program
PROGRAMS
• B2B PR - defense, facial biometric and law enforcement
• Thought Leadership
• Content Marketing - Blog, webinars, lead gen and social
media marketing programs
RESULTS
11,141,479
Total Audience in
First Six Months
55
Targeted Media
Placements
30%
Lead Gen
Growth
200%
Online Traffic
Growth

18. 450+
Original Story
Placements
9.9 Million
Gross
Impressions
OPPORTUNITY
• Reach and engage New England families and
educate them on
fun, family-friendly activities at
Fenway Park
• Drive ticket sales to this key target
demographic
• Create awareness of kid-friendly initiatives
PROGRAM
• Experiential social influencer campaign
• Digital content campaign promoting
key messages
• Focus: Game experience, to community
events, to ticket sales initiatives
RESULTS

19. OBJECTIVES
• Increase unaided brand awareness
• Enhance value & impact of sports & entertainment sponsorships
• Engage prospective & reinforce relationships with existing customers
• Establish SLF as committed corporate citizen
SUN LIFE STADIUM, CELTICS, HUNTER MAHAN,
CIRQUE DU SOLEIL PROGRAMS
• Media relations
• Brand communications
• Expert source positioning & executive press
• Corporate & financial PR
• Thought leadership
• Branded content & bylines
• Speakers bureau
• Sponsorship activation
• Cause marketing
• Sun Life Rising Stars
• #dunksfordiabetes
RESULTS
715
Original Story
Placements
12,878,906,086
Gross
Impressions

20. RESULTS*IN FIRST 60 DAYS
1.92 Million
Impressions
29
Interviews
Secured
8
News Releases
Issued
35
Original Story
Placements
OBJECTIVES
• Strategic Positioning & Messaging - Define & differentiate Senet
in a crowded, rapid growth market
• Generate Awareness - High volume, high velocity & high impact
PR to rise above the noise and make Senet’s message heard
• Drive Thought Leadership & Build Authority - Establish Senet as
the leading, credible and authoritative voice for business IoT &
LoRaWAN technology
PROGRAMS
• Positioning & Messaging
o Brand, technology and product
o Go-to-market
• Media & Influencer Relations
o Analyst relations
o IoT tech trade & blogs
o National & regional business tech
o Industry/ vertical market
• Thought Leadership
• Digital/Social PR & Engagement
SPOTLIGHT
• Market Launch

21. • Maximize national awareness for Boston Globe editorial coverage
& journalists
• Drive thought leadership for Boston Globe award-winning
enterprise 7 investigative reporting
• Promote Boston Globe Media’s key business initiatives – events,
new advertiser and subscriber programs and products.
• National Broadcast Media Relations
• Expert Source Positioning
• Corporate Communications
• Business to Business PR
• Boston Globe National Politics – DC Bureau, Presidential
Primaries and General Election
• Boston Globe Spotlight Team – Sexual Abuse at Private
Schools, Concurrent Surgeries, Broken Mental Health System,
Globe Opinion - Trump Special Issue
• Boston Globe Media – Globe GRANT, Globe Travel Show and
Globies Award Program
OBJECTIVES
PROGRAMS
INITIATIVES
1,279
NATIONAL TV & RADIO
INTERVIEW BOOKINGS
FOR GLOBE JOURNALISTS IN 2016
745
NATIONAL TV
INTERVIEW BOOKINGS
104
NATIONAL TV & RADIO
BOOKINGS IN ’16
INCREASED FROM 59 IN’12
111
TOTAL INTERVIEW
BOOKINGS IN ’16
INCREASED FROM 69 IN’12

22. • Launch VC-based sports technology start up nationally
• Strategically position and promote new “sports automation platform”
in the market
• Build brand & product awareness to drive adoption
• Messaging & Positioning
• Thought Leadership
• National Media Relations: National business, tech &
innovation, sports
• Blog, & Influencer Relations - youth sport, youth soccer
• Strategic Content – Blogging, case Studies, white
papers, press releases
OBJECTIVES
PROGRAMS
1,279
NATIONAL TV & RADIO
INTERVIEW BOOKINGS
FOR GLOBE JOURNALISTS IN 2016
745
NATIONAL TV
INTERVIEW BOOKINGS
104
NATIONAL TV & RADIO
BOOKINGS IN ’16
INCREASED FROM 59 IN’12
111
TOTAL INTERVIEW
BOOKINGS IN ’16
INCREASED FROM 69 IN’12

23. 137 Newbury St
Boston MA
www.elevatecom.com