This is the presentation that I gave at my company\'s partner summit. I provided some strategies to improve their web marketing, and got some feedback on some upcoming web programs. Big thanks to Garr Reynolds and his Presentation Zen book for the inspiration!

1. Gary Ware – Web Marketing Manager Web Marketing Focus Group

2. THANK YOU!

3. The WEB SHOULD be the EPICENTER for all MARKETING ACTIVITIES WWW

4. “ ” - Thomas Stewart, Editor Harvard Business Review August, 2006 Issue Editorial … but companies’ selling processes have for the most part stayed the same . Customers’ buying processes have evolved in our world of ubiquitous, instant, global communication

5. 92% of all technical buyers go online FIRST to research a possible purchase? “ ” -Forrester Research

6. In Order to be SUCCESSFUL you need to have a good ONLINE presence

7. Relevant Content & Simple Website Usability

8. Poll When was the last time you updated the content of your website? Last Week? Last Month? Last Qtr? Last 6 Months?

9. Source: Enquiro Search Solutions, Inc. Technical Buyer’s Top Influences Vendor Websites Search Engines Trade Shows 5.5 5.1 4.6

11. Poor website usability can drive away potential sales Is this your website?

13. Landing Pages

14. Poll Do you use landing pages?

15. Landing Pages keep users focused on the offer at hand.

16. The user needs to know what to do , and what’s in it for them

17. Types of Content Technical Buyer’s Prefer Source: MarketingSherpa Whitepapers 7.1 Case Studies 6.7 Product Literature 6.4 Analyst Reports 6.1

18. Long Form Short Form

25. Overland is Here to Help!

26. Lead Generation Programs

28. Assistance Maintaining Overland Product Info

30. Search Engine Marketing Program

31. Poll Do you currently use services like Google and Yahoo! for Sponsored listings?

38. Feedback

39. Gary Ware [email_address] Thank You!