More Related Content Similar to 5 crazy ways to get visitors to your website (20) 5 crazy ways to get visitors to your website1. 3 Super Simple Tactics, One Not-so-well Known
Technique, One Hardly Ever Talked About
Method
By Lilach Bullock
2. Table of Contents
Introduction
3
Traffic Generation Strategies Made Simple
5
Preparation
5
The Basics
9
Blogging & Article Submission
Guest Blogging
Social Marketing
10
14
16
Not-so-well Known Technique
19
Mobile Tagging
23
Outsourcing
27
About Lilach Bullock
29
Resources
31
Disclaimer
All rights reserved. No part of this document may be reproduced, stored in a retrieval system or
transmitted in any form, or by any means, electronic, photocopying, recording or otherwise, without the
prior permission of the author. This eBook is subject to the condition that it shall not, by way of trade or
otherwise, be lent, re-sold, hired out or otherwise circulated without the author’s prior consent. No
responsibility for loss occasioned to any person acting or refraining from action as a result of any material
in this eBook can be accepted by the author.
©Lilach Bullock
http://www.socialable.co.uk
Page 2
3. Introduction
“If you build it, they will come.”
This is a famous misquote from the movie Field of Dreams. The original
quote was: “If you build it, he will come.” But people began to replace “he”
with “they” to fit their own lives. Now it has taken on a life of its own...
The moral to the quote is - if you put the effort into creating something,
then, it will be appreciated by people JUST because you put the effort in.
You build a pool. People will come and swim in it.
You build a zoo. Tourists will come to admire the wildlife.
You build a playground. Children will come to play.
You build a business. Customers will come to buy.
Part of this is true, but it can be misleading. Yes, you do have to build
something BEFORE anyone can come and appreciate it. There is, however,
much more to a successful business than just building and waiting.
If you build it, they won’t necessarily come.
Let me ask you this:
You have the greatest and latest whatchamacallit or thingamabob, and
there’s no reason why anyone would not buy it! But how will you get
people to your website? How will they know you exist? Just building a
website and putting it on the World Wide Web does not secure your
business’ success.
Many will say:
“I’m going to test different AdWord campaigns until one works.”
“I’m going to try different sales copy until it converts.”
“I’m going to post different articles on my blog and get blog comments and
reviews.”
©Lilach Bullock
http://www.socialable.co.uk
Page 3
4. “I know a friend that can help me get noticed on Twitter and Facebook.”
“We don’t need to find customers... We are going to have affiliates and let
our customers sell for us!”
And so on and so on
I’ve heard them all, and I’ve heard hundreds more. Truth be told:
Building an online business with no set plan on how you will drive
targeted traffic and get raving prospects to is like flying a kite on a
windless day. You could adjust the tail, change the design, run faster, but
without a kite to sweep the thing skyward nothing would happen. Many
try to sidestep this fundamental, but simple, task. Instead they tinker and
tinker, trying to force the kite upward, always failing.
This eBook will show you how you can create your own wind to get your
kite skyward!
First we will go over the basics of generating targeted traffic, next you will
discover a little known technique, and lastly a strategy I’ve not heard
talked about which benefits offline businesses AND online businesses will
be revealed!
Let’s crack on!
©Lilach Bullock
http://www.socialable.co.uk
Page 4
5. Traffic Generation Strategies Made Simple
We are going to do a little bit of maths. $C is the cost of acquiring a
customer and $R is the revenue generated from that customer.
In order to acquire a customer you have to spend money and/or time:
advertising, sales copy, affiliate commissions, customer support, and so on.
If $R is greater than $C then you have a successful online business. And I
am about to show you multiple ways in which you can cheaply advertise
your offer AND how you can capitalize on the traffic you do bring to your
website.
This leads us to your preparation.
Preparation
You could jump in and start pumping prospective customers towards your
website and offer, but what happens if that prospect checks out what
you’re offering and decides to leave? You would have just spent hundreds
(possibly more) of dollars getting that prospect to come and check out your
offer only to have them leave -- for good.
What if you were able to keep that prospect around for a while? What if
you could make the most out of every single prospect that visits your
website? What if you could increase the efficiency of your marketing? You
can do just that!
Not every prospect that you bring to your website will buy from you
today, but many that do not buy today will eventually buy from you one
day in the near future. So, why not try and make the most out of the
money you have already spent to get those prospects to your website...?
Why not try and capture them as future (and highly targeted) leads?
This is where a “list” comes into the picture. In marketing, a list is a
collection of prospect (or customer) names and contact information.
©Lilach Bullock
http://www.socialable.co.uk
Page 5
6. The offline world has been utilizing the list for decades upon decades!
And you can tap into the same power online...
When you have a list of prospective customers, then, you can solicit this
targeted list of interested people anytime you have something new to offer.
Does this mean you should contact them every single day? No. But,
having a list of proven prospects is by far cheaper and more reliable than
going out and finding new leads (and faster -- just click a button).
All you would have to do is send one email out, and you would have the
potential of hundreds or thousands of sales. But this is not possible IF you
do not prepare yourself in the beginning.
What you need to do is create a sales funnel
before you begin sending prospects to your
website.
“What’s a sales funnel?”, you ask. Well, look
at it this way: A sales funnel is no different
than an oil funnel. An oil funnel allows you to
pour a large continuous stream of oil into a
small area...
A sales funnel is no different!
A sales funnel is a marketing process in which you take a multitude of
prospects from multiple sources and you funnel them into one small area -your offer.
Sales funnels can get complicated really fast, but the image to the left is a
basic and simple sales funnel.
In fact, I could talk all day about different sales funnel techniques, but I
won’t do that today. Today I just want to introduce you to the concept,
and get you rolling with just a basic sales funnel.
©Lilach Bullock
http://www.socialable.co.uk
Page 6
7. This way you can prepare yourself and get ready to capture those leads
which you will be generating from the techniques acquired from this
eBook.
The squeeze page captures your prospects. This is where you promise to
give the prospect something (usually for free) and in return the prospect
gives you their name and contact information so you can send them their
free gift.
It is comprised of a headline, sub-head, bullet points of benefits, and an
email capture form. The headline gets the prospects attention and the
bullets sell the benefits of this free giveaway. The email capture form
collects the personal information for each prospect AND the free gift can
only be received once the prospect enters that data and hits submit.
You can then redirect them to your sales letter, or you can choose to have
them check out their free gift first. Either way, the next step to the funnel is
the follow-up.
The follow-up is there for those that have signed up for your email list, but
have yet to buy from the sales letter. Some people will have to visit the
sales letter a couple of times before they buy from you.
The follow-up will continue the sales process of getting the prospect to visit
the sales letter.
Once the prospect gets to the sales letter, then, it’s the sales letter’s job to
convert them into a buyer. Once this happens and the sale is made the
sales funnel has been completed.
Now that buyer will always be on your list, so, the next time you have a
similar offer available you can just email your list again, and those that
have bought from you in the past will buy from you again. Why is this?
Because it’s a proven fact that it’s easier (and cheaper) to retain a paying
customer than finding a new one. Customers always feel safer giving their
money to people they have already done business with.
©Lilach Bullock
http://www.socialable.co.uk
Page 7
8. This is the most efficient way to capitalize on the traffic you bring in from
the techniques we will be going over.
Now it’s time to build that traffic and feed the funnel! We will go over the
basics, touch on a little known technique and discuss a technique which is
hardly ever talked about. Let’s get started with some of the basics.
The Basics
Before you can ride a bike you must do what? Learn to walk. Before that?
Learn to crawl. These are the basics to getting around... The basics of
getting from point A to point B.
Each advancement becomes, well, more advanced. The method, however,
is still simple and easy once you discover its secrets. I am sure we can all
agree that driving a car is more advanced than riding a bike, yet, it is not
any more difficult once you discover how.
The same is true in anything you do, including marketing. The basics we
go over are what you need to build a good foundation upon. From this
foundation you can begin to discover more advanced
techniques...Techniques which are not really more difficult, but just
produce different results in different ways with the same goal in mind -getting you traffic.
The basic traffic generation techniques we will cover will produce just as
amazing of results as the more advanced techniques! It’s just us marketers
talk about and use the basics more than we do the more advanced stuff (of
which two will be revealed in this eBook).
Let’s get started with blogging and article submissions.
Blogging & Article Submission
When you are looking for something online, what do you do? First, you
head to an online search engine, like Google, and type in a search phrase
(keyword) of what you are interested in finding.
©Lilach Bullock
http://www.socialable.co.uk
Page 8
9. You might be searching for the latest and greatest iPhone, or you could just
be searching for some research information pertaining to the Royal
Wedding. Still, no matter what you’re searching for chances are you first
begin your search at Google (as do millions of others each and every day). And
chances are you check out the first few listings shown on Google and
discard the rest...
But how does Google rank those listings? Here is the short version:
Google determines your relevancy by how relevant your website’s content
is to the search phrase AND by how many websites link back to your
website AND how relevant those link backs are.
Here’s an example. Let’s say your website is about “internet marketing”
(which mine is). On this website you have LOTS of articles pertaining to
internet marketing, ranging from social media to affiliate marketing tips.
Also, there are other internet marketing related websites and articles which
link back to your website.
Google will take into account all of your articles and content from your
website AND they will take into account all the links coming back into
your website (and how relevant those links are to your website). For
instance, you get a higher score for links coming back into your internet
marketing website IF the content from the linked website is also about
internet marketing and other marketing stuff.
This is the basics of SEM, or Search Engine Marketing. And it’s simple
optimizing your website for this. All you would need to do is create
content that is relevant to your website and post it in a lot of different areas
across the web.
What kind of content? Articles!
So, if your website is all about internet marketing, why not create an article
that gives 7 tips to get the most out of Twitter? Then you can take that
article and post it to an article directory.
©Lilach Bullock
http://www.socialable.co.uk
Page 9
10. What’s an article directory? Well, it’s a website which has a database of
many different articles ranging across several different categories. The best
part? Google LOVES article directories, and some more than others.
Once you have created the article, and you have submitted the article...
You can now link back to your website. But here is where it can get tricky.
Some article directories allow you to link back to your website from within
the article itself. This is the best! However, there are some which will only
allow you to link back to your website from the “author’s box”. The
author’s box is a small area at the end of your article where you can put
information about yourself, and link back to your website.
Here are a few of the more popular article directories.
(The one’s Google loves!)
EzineArticles.com
SearchWarp.com
ArticleDirectory.com
Squidoo.com
Hubpages.com
The latter two are a little more advanced than a normal article directory,
but Google loves them to death!
Still, there are more ways you can get exposure on Google’s front page
than article submission. This is where blogging comes into the picture!
Not only will blogging establish you as an instant authority, but Google
loves blogs. In fact, Google loves blogs so much that they bought
Blogger.com, a free blogging platform, several years ago. But we will not
be talking about Blogger. Instead, we will focus more on Wordpress.
Wordpress is another blogging platform which is free, and it is simple to
use. If you can type in Word Document, then, you can use Wordpress.
Why? Because Wordpress uses a WYSIWYG editor (which is just like a
word processor), then, takes what you type and turns it into HTML (the
technical stuff behind webpages).
©Lilach Bullock
http://www.socialable.co.uk
Page 10
11. There are two versions: Wordpress.com and Wordpress.org
The dot com version is hosted by Wordpress and it is not as extendable as
its counterpart -- the dot org version. The dot org version is a self-hosted
version of Wordpress and it is very extendable! There are hundreds upon
hundreds of free (and paid) plugins and themes which increases the power
and ease of the Wordpress self-hosted platform. I would suggest you use
the dot org version of Wordpress and install it onto your own hosting.
The best part? Google (and tons other search engines and databases) LOVES
Wordpress with a passion. Not only is it a blog, but it can be your entire
website! But what we will focus on is the blog aspect (the part Google loves).
A blog allows you to create articles and post those articles to your own
website. It becomes easy to create and post new content to your website
daily doing this, and this is why Google loves Wordpress.
So, you can write article after article on internet marketing, social media,
web marketing news, and so forth... And it will create a stream of NEW
content for Google’s spider to crawl. When the spider crawls this new
content it gets put into Google’s database, therefore increasing the
relevancy of your website for the keywords your website is all about –
internet marketing.
But this is only the beginning of your blog. A blog is more than just
writing articles and posting them... Fact is, a blog sets yourself up as an
authority within your niche, and Wordpress has some great features which
will help you capitalize on this.
Wordpress has a feature called comments. This feature allows your
readers to comment on your blog posts. Guess what! When this happens...
that’s new content which Google can crawl AND which can help your
overall ranking within Google.
Also, there are multiple plugins you can use with Wordpress which will
increase your Search Engine Optimization. One such plugin is All In One
©Lilach Bullock
http://www.socialable.co.uk
Page 11
12. SEO Pack. This plugin will help increase your website’s overall Google
rating by optimizing your website for Google.
There are tons more plugins (some we will talk about soon), and I will provide
a resources section at the end of this Ebook.
But before we move on I do want to talk about one more plugin really fast.
Do you remember we chatted about sales funnels? Remember how the
first step to a sales funnel was a squeeze? Well, there are plugins which
you can use to capture leads right on your blog! No need for a classic
squeeze page... One such plugin is MaxBlogPress’ Subscriber’s Magnet.
This plugin allows you to put opt-in forms to your prospect list right on
your blog. So, if your readers like your blog? How about offering them
something free in return for their name and email address? Now you will
get their name and email onto your list.
Need traffic to a future product or offer? Simply email your list which you
have created and captured with your blog! It’s that simple.
But Subscriber’s Magnet is a paid plugin, and well worth the price! But
there is a free version to Subscriber’s Magnet, and it gets the job done just
fine. It’s called: MaxBlogPress Opt-in Form Adder
I’ll include that and other plugins in the small resources section at the end
of the report. For now, let’s move onto another traffic getting method. A
method that still revolves around your blog, but takes your blogging to a
whole new level!
Guest Blogging
Blogging allows you to build credibility and authority within your niche.
Blogging allows you to create fresh content which the search engines love
to devour. And blogging allows you to build a readership in which you
can capture and turn into a lead... a buyer.
Guest blogging is how you will take that to the next level and exponentially
grow. But what is guest blogging?
©Lilach Bullock
http://www.socialable.co.uk
Page 12
13. It’s fairly simple really. Let’s keep to the same example. You have a
internet marketing blog. Well, one way you can increase your blog’s traffic
and readership is to increase its exposure and credibility. How do you do
that?
Well, you appear as a guest blogger on a similar blog related to your own.
In our case a blog similar to internet marketing.
What happens when you do this is you borrow their readership and their
credibility. Plus you are allowed to have a small “author’s bio” in which
you can link back to your website. So, in essence you just created an
article... Posted it on a different blog... Gained some new fans which are
interested in what you have to say... And got a relevant link back to your
website from an authority source.
But how do you get someone to allow you to guest blog on their website?
Well, think of it this way: What is the most important thing a blogger
needs? Readers.
Okay, simple enough. What you do is offer the blog owner
the same deal you just got. You offer them a guest blogger
spot on your own blog! Sure, they will be able to leave a
link back to their website, but this does two things for you
as well.
One it gives you some new and fresh content which the
search engines will eat up, and two it gives you more
authority. Why? Because you have an expert willing to
come to your blog and guest post a great article. That
looks really good to your readers, and it shows that you
are the real deal. Perhaps they will signup to your list
after all.
©Lilach Bullock
http://www.socialable.co.uk
Page 13
14. Still, this is great knowledge, but how do you find guest bloggers for your
blog AND how can you find blogs to be a guest blogger for? You could do
a search in Google and find relevant blogs that way OR you can join up to a
special blogger network. A blogger network which is all about guest
blogging... And it’s free to join!
MyGuestBlogger.com is a free blogger network which you can join. This
network allows you to find guest bloggers for your blog, and it allows you
to find blogs to guest blog on.
Guest blogging is a great way to increase your exposure and to build up
your traffic. All it takes is a little effort and time to write and create the
articles.
Now we are going to move onto another basic of traffic generation. One
that is more... engaging.
Social Marketing
•
•
•
•
•
•
•
•
•
Facebook has more than 500 million ACTIVE users
More than 20 million people “like” a Facebook page every day
The average Facebook user has 130 friends
More videos are uploaded to YouTube in 60 days than all 3 major
networks created in 60 years!
YouTube exceeds 2 billion views a day. That’s nearly double than all
3 US broadcast networks combined!
The average YouTube user watches 15 minutes of video each day
The number of Twitter users increases by 300,000 every single day
Twitter generates more than 180,000 unique visits per day
Twitter users send more than 55 million Tweets each day
These are just a few of stats of many which show the power of social
media! It’s no wonder businesses are running towards social marketing,
and taking part in the conversation.
©Lilach Bullock
http://www.socialable.co.uk
Page 14
15. Now I can get really extensive with showing you the power of each and
every social network, however, we will focus only on one: Facebook.
First, I want to show you the power of Facebook (and social networks like
Facebook), then, I will give you a way to tap into the power of Facebook.
Facebook social interaction is broken into three parts: the profile, the page,
and the group. Each can be connected to the other. We will focus on the
profile and the page.
A profile is usually created by a person and can have up to 5,000 friends. A
page is created by a person for the purpose of growing a following, thus,
many businesses create a page. A Facebook page can have an unlimited
number of followers.
Both have similar functions: they can post information about themselves,
they can post pictures and videos, they can post a status update, they can
“like” other pages, they can post on other people’s wall, they can message
people, etc.
Facebook’s power, though, comes from the interconnection between the
user profiles, Facebook pages, and Facebook groups.
Let’s say you are a Facebook user and you just friended a new Facebook
friend. EVERYONE of your friends sees the new status: Such and such is
now friends with this guy.
The same happens when a Facebook user “likes” a Facebook page. All of
your friends will see something like this: Such and such likes this awesome
page.
A “like” is the same as befriending a new friend. But that’s not where the
social connection stops. Let’s say you go to the page and you make a post
on their wall. I see every single post made on the Facebook page, and
what’s best is if I post a comment to this post, then, all my friends will see
the post as well. That gives them the chance to go visit the Facebook page
and choose to “like” the page as well.
©Lilach Bullock
http://www.socialable.co.uk
Page 15
16. Now keep in mind that the average user has 160 friends (although most
have more). That’s a lot of eyeballs seeing these posts. And, if one of those
eyeballs chooses to “like” the Facebook page, then, another potential 160+
eyeballs will see that they “liked” the page and would have the chance to
go check out and see what the page is all about.
That’s the power of Facebook. It connects you with your customer base. It
allows your customers base to become interactive with your conversation,
and vice versa. But it also allows your customer to advertise on your
behalf FOR FREE. This “like” business and posting on your wall business
is nothing more than Word of Mouth advertising -- Internet Style. And it
works really well.
But how can you tap into the power of Facebook? First off, you can create
a Facebook page for your business at:
http://www.facebook.com/pages/create.php
Second, you can tap into the power of Facebook via your blog. Let’s check
that out.
Remember back when we were talking about blogs and I noted that
Wordpress had a comment feature...? Well, we can turn that comment
feature into a social engagement:
There is a Wordpress plugin called: Facebook Comments for Wordpress.
This plugin allows you to turn your Wordpress comments into Facebook
comments.
As soon as someone logs into Facebook, they can post a comment. When
they post a comment, then, that comment is visible to all of their friends!
Not only is that comment visible to their friends, but so is the link to the
blog post where the comment originated from! This means that this
person’s friend just might decide to see what the conversation is about and
come visit your blog... And if they visit your blog they might become a
reader of your blog... And if they become a reader of your blog they might
sign up to your email list... And, well, you get the picture.
©Lilach Bullock
http://www.socialable.co.uk
Page 16
17. I will give you the link to this resource plus a few other social plugins you
can use with your Wordpress blog in the resources section.
For now, let’s move onto our next technique. This next technique is not a
“basic” technique, but it is very simple. In fact, it has roots in a basic
technique which must be explained and shown first.
Not-so-well Known Technique
This technique involves tapping into the social power of YouTube. Now,
it’s not a mystery that YouTube is a HUGE social power, and that many
people have used YouTube to make some big cash.
These marketers create simple videos and take advantage of YouTube’s
natural viralness... Which in turn launches their videos into the thousands
(some millions) of views, then, they optimize those videos to bring in a flood
of traffic to their website (their sales funnel), and lastly their website closes
the sale.
©Lilach Bullock
http://www.socialable.co.uk
Page 17
18. Let me show you how they do that.
The image shows a simple video (probably created using Camtasia), and
this video delivers some value to the viewer. It shows them how to “Grow
your email list WITHOUT a website!” Sounds exciting right?
Well, the video only gives away some of the valued content. It hooks the
viewer in, and it gets them wanting more. Naturally they will want to
check out the website. So, YouTube gives you the ability to add movie
notes at certain points within the video... Similar to that big yellow text
box. This shows your website, and people interested will go check it out.
OR you can put your website in the information box... where the red arrow
is pointing. Now the viewer can click on that link.
But keep in mind it’s best to do both because if your video gets shared off
of YouTube, then, that yellow box will always show.
©Lilach Bullock
http://www.socialable.co.uk
Page 18
19. That’s the basics of the YouTube technique, but here is where you can sky
rocket this technique WITHOUT having to create your own YouTube
video. Nope... We will legally hijack a YouTube video with thousands of
views (perhaps millions).
Not everyone online that is posting videos to YouTube are posting these
videos to make money. They are posting these videos because they just
like the video, and it just happens to become popular. They have NO
CLUE on how to monetize the video, nor do most know that they could.
All they know is that their video is getting over a million views.
There are many video’s that have 1000’s and sometimes millions of views.
Yet, many are not optimizing the video. They are not linking the video to a
website. What a waste! Let’s help them out. Let’s hijack their video.
Here’s what you do. You contact that video owner and offer them $20 if
they would post your website’s link in the information box AND to put up
a small yellow popup box during the video which has your website’s
address.
Most people will be thrilled to find out that they can earn $20 for just
putting a link on their video (which is hosted on YouTube). If they do, then,
you will have a link for life on a very popular video. This one video could
be responsible for hundreds or thousands of visitors to your website. (Who
wouldn’t pay $20 for thousands of visitors?)
Now, what you do is scale this up. Pick another video... then another...
then another. Keep it up until you have more traffic than you can handle.
Oh, and don’t get discourage if you are told no. It will happen, but you
will be amazed at everyone who will tell you yes.
It is so much easier to hijack a proven YouTube video than to try to create
your own... So, if they say no just move on to the next guy. You will find
that yes, and you will begin to get a flood of traffic which you never knew
was possible before.
©Lilach Bullock
http://www.socialable.co.uk
Page 19
20. (TIP: Music videos are some of the best to use this tactic on. They usually
have a lot of views, and people normally do not optimize them.)
And now we move onto our last technique of this eBook. A technique
which is hardly ever talked about -- viral tagging.
Mobile Tagging
Mobile Tagging is a new trend. The technology for mobile tagging has
been around for a while, but its use in a social manner is new on the scene.
In fact, even though the technology has been around for a bit... The
technology has taken leaps and bounds lately with the coming of smart
phone galore.
Mobile tagging uses a system of bar codes called QR Codes.
QR Codes are similar to barcodes, but they do have their differences. They
were first created for shipping freight. It made the entire process quicker
and more efficient.
That efficiency soon caught on in the commercial world. The commercial
industry has taken the QR Code and incorporated it into some of their
marketing campaigns and so forth.
But, how is it used? How is a bar code good for marketing?
Well, QR Codes can be interpolated by most smart phones today. So, if
you take your smart phone... Turn on your camera... And take a picture of
the QR Code, then, your phone can decipher what the code says.
That code might tell your phone to go to a website, or give you more
information about a product, or whatever.
©Lilach Bullock
http://www.socialable.co.uk
Page 20
21. For instance, a Restaurant has a QR Code on their menu. That code takes
you to their website where they tell you more about themselves and give
you a list of upcoming promotions.
Essentially a QR Code allows you to tag certain things with it. You can tag
your website, your product, your marketing campaign. Pretty much
whatever you desire.
More and more online companies and offline companies are taking
advantage of QR Code tagging. Here is an example of an online company
utilizing QR Codes:
SimpleFlybys.com is a company which has a mobile GPS product which
can be downloaded to your smartphone. This product allows you to track
commercial satellites (including the space station). It lets you know which
satellite in the sky is overhead of you tonight, and which “star” it is.
©Lilach Bullock
http://www.socialable.co.uk
Page 21
22. If you go to their website you will be given this QR Code which you can
snapshot with your Smart phone and be taken to the download area for
their small piece of software.
So, they tagged their download process with this QR Code.
It’s a great marketing concept but how can mobile tagging create a flood of
traffic for me? I will reveal that shortly, but first I want to show you a
weakness in QR Codes.
Once generated QR Codes cannot be changed. Let’s look at an example.
Let’s go back to that Restaurant and their menu.
Let’s say that you wanted a QR Code to showcase upcoming specials and
coupon codes. But, your QR Code on every single of your menus is
already pointed to your website’s homepage. Well, in order to direct your
customers to those upcoming specials and coupon codes you would have
to create a new QR Code. This means you would have to print up new
menus with this new QR Code, and you would have to spend more money
for the new menu print ups.
Or, you could utilize a new type of QR Code which allows you to create
one QR Code and manage it from a website backend. This will allow you
to change the website it redirects people to, or the information it displays
back to the person on the phone.
What is it? Well, it’s the all new Microsoft Tag (www.microsoft.com/tag).
©Lilach Bullock
http://www.socialable.co.uk
Page 22
23. As you can clearly see, Microsoft Tag is a more colorful tagging system,
however, that’s not where the coolness factor comes into play.
You see, Microsoft Tag allows you to manage your tags via their Tag
Manager. This is something you cannot do with normal QR Codes. This is
why normal QR Codes will become obsolete.
With Microsoft’s Tag Manager you can use the same tag for a multitude of
marketing campaigns. All you have to do is simply log into your Tag
Manager and make any necessary changes.
Okay, let’s get into how this tagging can become a social engagement for
you. Let me show you how to prime a viral wildfire by bringing your
offline product to the online world!
You see scanning a tag with your phone may open a web site, download
contact information, receive a message, or dial a phone number.
It allows you to lead your customers to a digital environment (bringing your
offline product to the online world) where they can save product information,
share it with friends, or read product reviews.
For example, let’s say we have a merchant tagging their products, and a
customer is searching that tag on their phone.
When the customer goes to the product’s website they have the option to
check out the different colours, sizes, customer reviews, and they even
have the option to share this product with their friends and family via
Facebook and Twitter. That’s how mobile tagging goes viral.
But, there is another way to utilize viral tagging to prime a viral wildfire.
What if you promote coupons via your Microsoft Tag, and the only way to
get access to the special promotions and coupons is to “like” your Facebook
page.
©Lilach Bullock
http://www.socialable.co.uk
Page 23
24. So, you create a tag that sends your customers to your Facebook page, and
once they “like” your Facebook page to get access to your special
promotions and coupons... Their friends will see that they “liked” you.
Also, anytime you put up a new special offer or coupon via your Facebook
page your new customer will see that, and they would have the option to
share that special offer with their Facebook friends.
This is where tagging becomes a viral wildfire, and this is another way you
can generate that so needed traffic into your sales funnel!
But what if you don’t have the time to do everything yourself, or you just
prefer to have someone do it for you...? Can you seriously run a successful
business without lifting a single finger?
Of course you can, and that’s where outsourcing comes into play.
Outsourcing
Need an article submitted but you don’t have the time? How about some
other menial traffic generation task?
No problem! You can hire someone else to do it for you for as low as $5
Seriously.
For 5 measly dollars you can find someone to submit that article to 100
different article directories for free. (Plus any other task you can think of...)
How is this? Via a community like Fivver.com
Fiverr is a place where people will do menial tasks for you for $5 -- tasks
you just don’t want to do. So, if you wanted to find someone to do some
submissions for you... Well, just check it out:
People are willing to do your work for you for pennies! Not only does this
save you time, but it’s unique work which will get you results and EARN
you money. Make sure you do you due diligence when hiring someone,
©Lilach Bullock
http://www.socialable.co.uk
Page 24
25. each Fiverr has ratings and comments so you can see what previous
customers though of their service.
There are TONS of other services people are willing to do for you for $5...
You just have to start searching.
Before you check out the useful resources I wanted to take this opportunity
to thank you again for downloading this eBook.
I hope you have enjoyed this eBook, and I hope you have discovered
something new. All that is left for you to do is to put what you have
learned here into action.
Over the next few pages you will find lots of useful resources (including
the links we discussed in this eBook). Marketing is all about being creative;
you will often find that when you do something different or differently you
get better results. The more you do, the bigger and better your results.
Most of these are free methods, so there really are no excuses.
Take action now!
Wishing you much success and fun.
©Lilach Bullock
http://www.socialable.co.uk
Page 25
26. About Lilach Bullock
Lilach Bullock is one of the UK's most dynamic,
well-respected and well-connected
businesswomen.
networking.
She is frequently credited with the accolade of
being the first in the industry to actively ‘leverage’
She launched and then sold her first business within three years of
becoming a mother.
Even now, she juggles a demanding home life with commercial
commitments. Lilach's contribution was recognized nationally, when she
became a finalist at the Best MumPreneur of the Year Award, presented at
Downing Street, where she was praised for her entrepreneurial efforts.
Lilach’s latest venture, Network Waves, will be officially launched in the
summer of 2011 and is a must-have for anyone who promotes their
business via the internet. This innovative and exclusive website is a onestop-shop for social media and internet marketing needs, and is tipped to
be one of the most exciting social media platforms to be launched in 2011!
Through utilizing a unique and combined set of tools, members can
achieve more traffic, leads, contacts and more business in a single, unified
experience.
Lilach has designed the site to offer members the major benefits from
existing social media sites, whilst complementing the existing leaders and
meeting future user needs. Her key aims are to add value to people’s
online experiences, maximizing the potential to grow their businesses
through the Web, and at an affordable price.
Lilach states: “Network Waves is a Swiss Army knife when it comes to our
internet marketing and social media needs, saving us much needed time
and money. We understand what our users’ need, where the market is
©Lilach Bullock
http://www.socialable.co.uk
Page 26
27. headed and we have developed a pioneering tool to ensure that our
members’ online business activity is smoother and more lucrative.”
Lilach has created a fusion of communication, sharing, planning and
knowledge in one place and with one aim: to transform and maximize your
online experience. There has never been a more simple or cost effective
way to utilize the potential of social media and internet marketing.
Network Waves is the future!
Check out Lilach Bullock’s blog over at www.socialable.co.uk
Resources
Below are the resources talked about in the eBook:
Wordpress.org
All In One SEO Pack
MaxBlogPress.com Freebies
Facebook Comments for Wordpress
Sociable
Tweet This
Camtasia
Microsoft.com/tag
Fiverr.com
www.EzineArticles.com
www.SearchWarp.com
www.ArticleDirectory.com
www.Squidoo.com
www.Hubpages.com
©Lilach Bullock
http://www.socialable.co.uk
Page 27
28. Ezine Advertising
Ezines are basically online newsletters. Website owners use ezines to keep
in touch and build a relationship with their visitors. Ezines are a great way
to drive traffic to your website(s). A lot of ezines accept advertising by
third parties. This is also another way to monetize your newsletters so
something you could think about doing too.
Directory of Ezines
Ezines R Us
http://advertmaniagazette.0catch.com/contact.htm
http://damnsmartads.com/contact1/order.html
http://ezineadactions.com
http://new-list.com/
http://www.24karatmarketer.com/
http://www.bestezines.com
http://www.bestnewsletters.com
http://www.demc.com/advertise.shtml
http://www.diysearch.com/
http://www.ezinefinder.com/index.html
http://www.ezinelisting.com/
http://www.ezinelocator.com
http://www.ezinesearch.com/search-it/ezine/
http://www.ezinesearch.com/search-it/ezine/
http://www.ezinestoday.com
http://www.Ezine-Universe.com
http://www.e-zinez.com
http://www.jogena.com/ezine/ezinedata.htm
http://www.jpeadvertising.com/jv/vip/
http://www.l-cit.com/
http://www.lifestylespub.com/
http://www.liszt.com
http://www.meer.net/johnl/e-zine-list/
http://www.myfavoriteezines.com/ezinedirectory/links.html
http://www.palm.net/
http://www.soloadsonly.com/targeted.html
©Lilach Bullock
http://www.socialable.co.uk
Page 28
34. Misc
BrowserShots - View your website in multiple browsers
Deja Click – A Firefox plugin that allows you to record and bookmark your
browser activities with one click.
DropBox – share, sync and store files online
FireShot - Create Screen Captures in Firefox
http://contestmachine.com/ - create contests for your website
http://killersalesvideo.com/ - Create promotional videos
http://www.conduit.com/ - Create custom toolbars
http://www.pdfonline.com - Convert documents into PDF’s
http://www.voiceshot.com/ - Send voice broadcasts to your subscribers
http://www.youconvertit.com/ - Converts files to other formats
https://lastpass.com/ - Password manager
RememberTheMilk – Online to do list
Reminder Fox – Helps you remember important dates via lists, alerts, and
alarm notifications.
RescueTime.com- Time management software that shows you the best way
to effectively spend your time.
RoboForm.com- password manager and web form filler
Search Status – A toolbar extension for Firefox that allows you to view a
website’s PageRank, Alexa ranking, Compete.com ranking, incoming links
and whois info
Survey Monkey – Create custom surveys
©Lilach Bullock
http://www.socialable.co.uk
Page 34