1. Ashley Nowlin
Leah Chen
Meghan Garvey
Stephen Enns

2. Why we Selected Blogs
Blogs are very popular in today today's
culture
They are also very easy and convenient to
use
A few members of our group have blogs
and use them daily.

3. Elements of a blog.
According to Pyra Labs Blogger, "A blog is a web
page made up of usually short, frequently updated
posts that are arranged chronologically-like a what's
new page or a journal.”
Blogs should have:
 A blogging strategy
 An about “you” section
 A comment policy
 Last but not least; a personal touch

5. How Do People Use Their
Blogs?
technorati.com

6. Blogs In Business
Purpose of business blogs: to promote the
business in marketing and advertising as well as
establish a better relationship with customers
and prospective customers
Business blogs are an excellent method to share
a company’s expertise, build additional web
traffic, and connect with potential customers
Helps get a businesses name out there

7. Benefits of blogs in business
Blog software is easy to use.
Blogging is a low-cost method of having a web
presence.
Updating the weblog is a much quicker process than
having a web designer make changes.
Business blogs allow you to share your expertise and
knowledge with a larger audience.
Allows community building and marketing
capabilities.

8. Examples of Business Blogs
iblogbusiness.com
fastlane.gmblogs.com
forums.verizon.com
blog.chryslergroupllc.com

9. Coca Cola Business Blog

10. Business Blog Video
http://www.youtube.com/wat

11. The Purpose of Personal BlogsThe Purpose of Personal Blogs
Personal blogs give bloggers a place to
share their thoughts.
Blogs can become just like a social
networking site.
Blogs allow people to collaborate and
share new ideas

12. The Benefits of a Personal BlogThe Benefits of a Personal Blog
A personal blog gives you a voice to contribute to
the world
Blogging is good for you
Blogging is enjoyable for you and for your
readers
Allows you to express yourself.

13. Examples of Personal Blogs
Tumblr.com
Wordpress.com
Blog.Com
Blogger.Com

14. Discoveries & Important Technology
Blogs are easy to use and widely accessible
Around 126 million blogs
Bloggers use of various social media tools is
expanding
Blogging is something that takes place world-wide
technorati.com

15. Summary of key pointsSummary of key points
Both business and personal blogs are quick and easy
to use.
Business blogs help advance your company and
make it easier to gain clientele.
Most blogs are free; If they are not free , blog
software is usually very cheap and inexpensive.
Allows online communities to be built and
maintained.
Most major companies have blogs.

16. References
 Baker, Stephen. "A Brief History of Blogging." Business Week (2009): 74-75.
 Collier, Mack. "Ten Elements Every Company Blog Should Have | MarketingProfs Daily Fix
Blog." MarketingProfs Daily Fix. 25 Nov. 2008. Web. 22 Nov. 2010.
<http://www.mpdailyfix.com/ten-elements-every-company-blog-should-have/>.
 Newmedia. HHS Blog Guidance. 22 11 2010
<http://newmedia.hhs.gov/resources/blog_guidance.html>.
 Paz, Itay. "Understanding The Purpose Of Business Blogs." OMNI Community Credit
Union ONLINE. 11 June 2007. Web. 22 Nov. 2010.
<https://www.omnicommunitycu.org/rc_news_information.php?arID=173>.
 Poyntz, Nick. "History of Blogs." History Today (2010): 37.
 Sobel, Jon. State of the Blogosphere 2010. 03 Nov 2010. 22 11 2010
<http://technorati.com/blogging/article/state-of-the-blogosphere-2010-introduction/>.
 Ward, By Susan. "Why A Business Blog? - Business Blogs FAQ." Small Business Canada -
Starting a Small Business - Small Business Articles. Web. 19 Nov. 2010.
<http://sbinfocanada.about.com/cs/blogarticles/f/whyblog.htm>.
 Zahorsky, From Darrell. "What a Business Blog Can Do For You." Small Business
Information – Advice, Resources and Tips for Running and Growing a Small Business on
About.com. Web. 19 Nov. 2010.
<http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm>.