What the world's oldest marketplace taught me about social media strategy. Presented 03/30/11 at Social Media Club of Atlanta -- PechaKucha style.

1. 6 Social Media Lessons from Istanbul’s Grand Bazaar Social Media Club of Atlanta March 30, 2011 Garrett Kuk of 20

2. of 20 Image source: http://istanbulstreets.wordpress.com

3. Lesson 1: Promote an enjoyable experience of 20 Lesson 1: Promote an enjoyable experience

4. of 20 Not an actual map Lesson 1: Promote an enjoyable experience (also, not an actual QR code)

5. Twitter updates: 4pm to 6pm EST of 20 Lesson 1: Promote an enjoyable experience Source: Dan Zarrella Facebook updates: Saturday

6. of 20 Lesson 2: Listen before speaking Lesson 2: Listen before speaking

7. of 20 Lesson 2: Listen before speaking Image source: http://www.yeah-oops.com

8. of 20 Lesson 3: Taking conversations private can be advantageous Image source: http://www.beingabusinesscelebrity.com/

9. Lesson 4: First one’s free of 20 Lesson 4: First one's free

10. of 20 Lesson 4: First one's free

11. of 20 Lesson 5: Monitor preferences over time

12. of 20 Lesson 5: Monitor preferences over time

13. of 20 Lesson 5: Monitor preferences over time

14. of 20 Lesson 5: Monitor preferences over time Image source: http://jumpthecurve.net

15. of 20 Lesson 6: Customers trust the recommendations of others Lesson 6: Customers trust the recommendations of others

16. of 20 Lesson 6: Customers trust the recommendations of others Image source: http://smallbiztrends.com

17. of 20 Lesson 6: Customers trust the recommendations of others Source: Nielsen Global Online Consumer Survey, 2009 Image source: http://nuancedmedia.com

18. of 20 And finally ... The smartest phone in Istanbul

19. of 20

20. Thank you! Speakeasy Media http://speakeasymedia.net @speakeasy_media This presentation is online at http://slideshare.net/garrettkuk of 20