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    most informative, engaging,
    and useful books of our
    time. Required reading for
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Introduction
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Why is
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These takeaways and quotes are based
   on three of Dr. Medina’s 12 rules
    >

     just
These takeaways and quotes are based
   on three of Dr. Medina’s 12 rules
    >

     just


                     Here the...
Rule #1
Exercise boosts brain power.


Rule #4
We don’t pay attention to boring things.


Rule #10
Vision trumps all other...
Why it matters
“   If you are in education,
    you are in the business
    of brain development.
    If you are leading a
    modern cor...
Context
In our world today...
owerP  oint is
Death -by-P
        mon  that it ’s just
so com
          d “nor mal.”
con sidere
                         ...
owerP  oint is
Death -by-P
        mon  that it ’s just
so com
          d “nor mal.”
con sidere
                         ...
Sometimes people aren’t even
aware of their own ppt suffering:



                   Check this guy out...
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What does Brain Rules say
  about presentations?
Dr. Medina on
presentations



            >
            Today
“   Toss your PowerPoint
    presentations.
    — Dr. John Medina

                        ”
Why?
k wh  y you
                have to as
        reall y           nt sli des?
Do you         your curre
        toss
s hould
“      ”
Because,   says Dr. Medina...
“
...it’s text-based with six
hierarchical levels of chapters


                                        ”
and subheads—all...
“
...it’s text-based with six
hierarchical levels of chapters


                                        ”
and subheads—all...
,M c Fl y!
H e llo
It’s not working
                ...
So what?
So stop doing this:
Which leads to this:
Which costs this:
Time




Money
u get what I’m sayin’?
Yo
u get what I’m sayin’?
                   Yo
Now let’s
          look at ho
Brain Rule           w
           s can help
 ...
12 Brain rules
             t #1, #4, and #10.
We’ll look a
Brain Rule #1
Rule #1           brain power
Exe  rcise boosts
and yet...
What are some examples
 of perfect “anti-brain”
  environments today?
            according to
                         Dr...
the
L e c t u re
             h   all
                       Classroom pic
the
L e c t u re
             h   all
                       Classroom pic
Cl as        the
        s ro o
               m
Th e o ffi
                            ce
Classroom pic
Th e o ffi
                            ce
Classroom pic
se are
W hoa! Tho
      environ ments!
scary
se are
W hoa! Tho
      environ ments!
scary

             How ca
                     n you t
            in thos        ...
“
There is no greater anti-brain
environment than the classroom


                    ”
and cubicle.
— Dr. John Medina
“
There is no greater anti-brain
environment than the classroom


                    ”
and cubicle.
                     ...
Sure, you know exercise
is good for you...
But exercise is not just good
for general health, it actually
improves cognition.
But exercise is not just good
 for general health, it actually
 improves cognition.

Two reason
           s for this...
1

“
Exercise increases
oxygen flow into the
brain, which reduces
brain-bound free radicals
...an increase in oxygen
is alw...
2

“
Exercise acts directly
on the molecular
machinery of the
brain itself. It increases
neurons’ creation,
survival, and ...
ore b rain b enefits:
M
          EF   ITS
      BEN
                      ion
     Reduce s depress
                    a
...
What’s this have to do
 with presentations?


              Two things...
1   Passively sitting is a very
    unnatural thing. Audiences
    have no patience for tedium.
    Think of the presentat...
2   During the preparation stage,
    if youʼre struggling with an
    idea, if youʼre stuck, then go
    for a walk, a ru...
...we were born to move.
 Evidence suggest we may
 even think better if we toss
 the couch-potato lifestyle.
...we were born to move.
 Evidence suggest we may
 even think better if we toss
 the couch-potato lifestyle.              ...
Brain Rule #4
Rule #4
    do  n’ t pay
 We
      ntio n to
 atte          ngs
      ing  thi
  bor
else important to
    ’s something           n stage:
Here
          in the preparatio
remember


      ltitasking
  Mu
  ...
“
Multitasking, when
it comes to paying

                               ”
attention, is a myth.
           — Dr. John Medina
“
We are biologically incapable of
processing attention-rich inputs

                        ”
simultaneously.
    — Dr. J...
Workus interruptus
People who are interrupted:
Take 50% longer to complete a task.
      Make 50% more errors.
People who are interrupted:
    Take 50% longer to complete a task.
          Make 50% more errors.

You’d be
          mo...
ine  is great, but
H ey, being onl
                  ed   how much of
you ’d be surpris                o
                 ...
“   When you’re always online
    you’re always distracted.
                   — Dr. John Medina   ”
“   So the always online
    organization is the always


                                         ”
    unproductive orga...
Yet, most presentations are put
together while doing other things...



                     Is this you?
Johnson!
          Where’s
that pres
          entation
 I asked f
           or?!!!!
is an issue, and
Yes time                but...
       se is different,
each ca
If the presentation matters, you
need time off the grid to prepare.
If the presentation matters, you
need time off the grid to prepare.

                                    o  ditch the
    ...
Try “going analog” and focusing only
on the presentation in the prep stage.




                       Is this you?
Big p icture vs. details
Structure your presentation
around meaning, and the big
picture. Then support key ideas
with details.
“   If you want to get the particulars
    correct, donʼt start with the details.
    Start with the key ideas and, in
   ...
The brain
 needs a
  break .
“   If keeping someone’s attention
    in a lecture was a business, it

                                             ”
   ...
After 10 minutes,
audience attention
steadily drops.
The 10-minute rule

    High




Attention




     Low


            10        20                 30                  40 ...
So do something
emotionally relevant at
each 10-minute mark to
regain attention.
Dr. Medina suggests
changing gears every
10 minutes in your
presentation (lecture,
etc.). Tell a relevant
story, show a re...
One more thing
               about attention
                              ...
We’re wired to
notice patterns
Chunking example



IRSYMCAWTFIBMKGBFBI
   At first those letter won’t make sense...


           But eventually yo
      ...
Chunking example



IRSYMCAWTFIBMKGBFBI
  Of course, graphic design can help you see the chunks...




               Adap...
“
The brain pays
attention to patterns.
Remembering some-
thing we’ve seen
before (like quick-
sand) is a useful

        ...
What’s the most common
communication mistake?
             to Dr. Medina
  ac cording
“   Relating too much information,
    with not enough time devoted to
    connecting the dots. Lots of force

           ...
“
The brain doesn’t pay attention to
boring things, and I am as sick of

                                            ”
bor...
Brain Rule #10
ule #10
R
         trum ps
Vi sion
            sen ses
a ll o ther
Fa ct: we   have
       r reca ll for
bette
        l information
 visua
We are incredible at remembering pictures.
Hear a piece of information,
and three days later you’ll
remember 10% of it.
Add a picture and you’ll
remember 65%.
Rule of thumb

 Oral                                    10%
                                                              ...
“   Why is vision such a big
    deal to us? Perhaps
    because it’s how we’ve
    always apprehended major
    threats, ...
“   Why is vision such a big
    deal to us? Perhaps
    because it’s how we’ve
    always apprehended major
    threats, ...
Pictures beat text
Recognition soars with pictures

            “    Various studies show that recognition
                 doubles for a pic...
“   Pictures beat text...because
    reading is so inefficient for us. We
    have to identify certain features in
    the ...
a rned?
              e we le
        t hav
S o wha
.
                                   gain..
                            ules a
                    h ree r
              o...
Rule #1
Exercise boosts brain power.


Rule #4
We don’t pay attention to boring things.


Rule #10
Vision trumps all other...
Review
Rule #1
          Exercise boosts brain power.



 eview✓ Our brains were built for walking/moving!
R
         ✓ To improv...
Rule #4
          We don’t pay attention to boring things.


   iew✓ No multitasking. When it comes to
 ev attention, it’s...
Rule #10
          Vision trumps all other senses.


   iew
 ev ✓ Vision is our dominant sense, using half of
R     the br...
Question:                       or the
                3 rules mean f
What  do these        ? And f  or the
      of prese...
John Medina’s 12 Brain rules




              >>
                                                          PDF
          ...
John Medina’s 12 Brain rules




             >
Includes a
           great DVD
                     too!

                            Want to learn more?
               ...
out these slides
Ab                  w w.istockp hoto.com,
All imag es from w               ina which
                    ...
These slides were produced y GGarr eynolds
                                         by r RReynolds
                       ...
These slides were produced by Garr Reynolds
          in his home in Osaka Japan. Software used
          was Apple’s Keyn...
“ The brain pays attention
“ The brain pays attention
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“ The brain pays attention Brain Rules for Presenters

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The brain pays
attention to patterns.
Remembering some-
thing we’ve seen
before (like quick-
sand) is a useful


evolutionary trait.
— Dr. John Medina

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“ The brain pays attention to patterns. Remembering some- thing we’ve seen before (like quick- sand) is a useful ” evolutionary trait. — Dr. John Medina

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