Content & Apps for Automotive USA 2013 will be North America’s biggest ever forum dedicated to delivering next-gen automotive content and applications to the vehicle. With over 250 senior execs in attendance from across the automotive, developer, content, wireless, mobile and web industries it is the one must attend annual event for those in this cutting edge space.

1. Expert Speakers Include:
Reinvent the IVI Experience: Create a New App Paradigm for
the Car by Developing a Flexible Auto-Grade Content Platform
December 11-12, 2013, Hotel Kabuki, San Francisco, CA, USA
Content & Apps
for Automotive USA 2013
250 Executive Delegates
30+ Expert Speakers
16+ Business-Focussed Sessions
20+ Hours of Supreme Networking
New Speakers, New Intelligence,
New Networking... NEW SHOW!
Visit the website today for the latest updates on top speakers, sessions and the full conference program!
www.telematicsupdate.com/content
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The go-to source to get
up-to-date on Content & Apps.
”
 THE AUTOMOTIVE PLATFORM STANDOFF: Despite the hype surrounding
platform standardization, a common consensus remains elusive. Get to grips
with commercial app interfaces (MirrorLink & SmartDeviceLink) and open source
development projects (GENIVI & LINUX) to forecast whether the outlook is for
cooperation or competition
 CE GIANTS TO INFILTRATE THE IVI EXPERIENCE?: Apple and Google have
taken their first steps into the car. Evaluate whether Android and iOS are primed to
make the leap to auto-grade and tackle whether OEMs will be willing to risk brand
differentiation in their quest to lure tech. loyal evangelists
 BEYOND APPS – THE INTEGRATED APPROACH: The stand alone app
paradigm is broken; simply replicating the mobile application experience in the
car is no longer sufficient. Explore the most appropriate environment, i.e. mapping,
in which to integrate content and create a single consistent user interface
 DEVELOP THE NEXT GENERATION OF CONTEXT AWARE APPS: Elevate
the personalization of the in-car experience beyond simple user preferences by
harnessing variables such as, weather, time of day and trending data to deliver
context rich content and applications to the vehicle
 THE BATTLE FOR AUTOMOTIVE - DETROIT VS. SILICON VALLEY: The cars
being developed today will be driven by digital natives. With their passion for
hashtags outstripping horsepower and twitter overtaking torque, debate whether
Silicon Valley or Detroit represents the future of auto.

2. Welcome to Content & Apps for Automotive USA 2013
Contact the Telematics Update team at content@telematicsupdate.com or
(US) 1 800 814 3459 x 7585 or (global) +44 (0) 207 375 7585
Steffen Neumann,
Portfolio Manager App Development Group at
Mercedes-Benz R&D
Matt Jones,
Technical Lead - Infotainment,
Jaguar Land Rover
Henry Bzeih, Head ofTelematics and
Infotainment, ChiefTechnologist,
Kia Motors America
Anthony Landamia, Cross Car Line
Planning Manager,Telematics & Infotainment,
Subaru of America
Jake Sigal,
Founder and CEO,
Livio
John Du,
Director - Research & Development,
GM China
Martin Kristensson,
Head of Content Acquisition,
Volvo
Andy Gryc,
Product Marketing Manager,
QNX
Robert Gee,
Product Line Manager,
Continental Automotive
Michael Harkey,
Platform BD,
Foursquare
Philippe Kahn,
CEO,
Fullpower-MotionX
Geoff Snyder,
Director - Automotive Business Development,
Pandora
Chris Ruff,
President & CEO,
UIEvolution
Damon Lavrinc,
Transportation Editor,
WIRED
Charles Koch,
Manager - New Business Development,
Honda
Top-Level Speakers Include:
Organized by:
It is undeniable; apps are a phenomenon.
By the end of 2013, ABI Research estimates
that the mobile app market will be worth
$27 billion. Apps play an integral role in
the everyday life of consumers. Just try to
imagine life without simple access to your
favorite content.
With the mobile world reinventing itself and
the expectations of consumers on an annual
basis, the traditionally dogmatic automotive
world comes head to head with the‘move
fast and break stuff’attitude of Silicon Valley.
As this expectation of constant connectivity
continues to gain pace, so does the
expectation that this digital footprint will
seamlessly extend into the car. However,
simply recreating the smartphone user
experience in the car is no longer sufficient.
In 2013 it is critical that the connected car
ecosystem unites to tackle the standards,
business models and technology that will
establish the car as a unique platform at the
forefront of empowering consumers with
cutting edge applications and content.
Content & Apps for Automotive USA 2013
will address crucial industry debates,
including:
include, General Motors, Mercedes-Benz,
YouTube, Volkswagen, Jaguar Land Rover,
Microsoft, Pandora, Honda, Foursquare, KIA,
Subaru, Volvo and many more.
“The Content and Apps for Automotive conference
provides a unique forum for content providers,
mobile device manufacturers, wireless carriers,
in-vehicle device manufacturers, and vehicle
manufacturers to create next generation of vehicle
infotainment solutions.”Alpine
94% of 2012 attendees would recommend the
conference to a colleague
Reserve your place amongst the industry elite today
to take advantage of our booking discounts via our
website www.telematicsupdate.com/content or the
registration form enclosed.
I look forward to meeting you in San Francisco this
December!
Thanks,
Gareth Ragg
Project Director, Telematics Update
Create a New Paradigm for Apps in the Car
`` Get to grips with commercial app interfaces and
open source projects to understand the future of
IVI platform standardization
`` Explore how to redefine the vehicle app UI
through delivering an integrated content
platform
`` Evaluate whether Android and iOS are primed to
make the leap into the automotive arena
`` Debate the business models that will transform
the car into a lucrative platform for 3rd party
developers
`` Discover how to harness contextual data to
create uber-personal content and apps for the
car
Plus many more – open the brochure now to find
out more!
“Good event to meet the drivers of the evolution
of telematics.”Telefonica
From our extensive independent research and
industry mapping, we have handpicked the
individuals and companies that are the driving
force behind innovation in the automotive content
and apps arena.
Speakers confirmed to share their indispensable
business insights and best-in class solutions

3. 94%
92%
89%
of 2012 Telematics Update
attendees would recommend
the conference to a colleague
of 2012 Telematics Update
attendees rated the
networking as excellent
of delegates rated our
speakers as top-class
Key Stats:
Organized by:
Register for a Diamond Pass on our website now:
www.telematicsupdate.com/content
Access Exclusive Intelligence with a Diamond Pass
Purchase a Diamond Pass Package now to receive one of Telematics Update’s market intelligence reports.
Please see the detail below.
Select the Report That Matches Your Business Goals
The Biggest Forum in North America Dedicated to In-Car Content Apps
The Content and Apps for Automotive USA 2013 Conference is the premiere business forum for automakers, content
providers, mobile device manufacturers and wireless carriers to come together and shape the future of in-vehicle
infotainment. We aren’t the only people who think so:
SEE WHO YOU’LL MEET DO BUSINESS WITH:
Content Providers/
App Developers
OEMs
Solution Developers
Telematics Service
Providers
Wireless Carriers
Engineers
Device Manufacturers
25%
17%
14%
12%
10%
7%
7%
Hardware
Manufacturers 6%
Other 2%
Exclusive Online
Networking Center
Contact those hard-to-reach senior level executives up
to 4 weeks pre and post event. No need to sift through
the onsite delegate list, hoping to bump into your key
future partners as you walk the floor. Book those crucial
meetings, filling up your conference diary before you
even arrive in San Francisco.
Exclusive Networking
Event
With over 250 industry leaders in attendance you’ll
want a relaxed environment to meet, build relationships
and do business – with those
professionals important to your
company. That’s why we’ve
organized a networking party as a
fruitful conclusion to day 1 of the
conference (December 11).
Make sure you keep your
diary free for this important
networking event!
Exclusive VIP Dinner with special guest speaker
Philippe Kahn
An unmissable opportunity to hear from one of the tech. industry’s most innovative figures!
Relax and network after a busy day of conference
sessions. Enjoy a delicious menu and free flowing wine
before enjoying an exclusive after dinner talk from
the renowned tech. entrepreneur and camera phone
pioneer Philippe Kahn.
Listen to Philippe’s unique and inspirational
take on how wearable technology is
set to revolutionize
telematics.
The Automotive HMI Report 2013
• Looks at the best-in-market design and tech trends to help
you create a personalized, intuitive HMI and a seamless user
experience
• 100+ pages packed with detailed analysis, 86 figures, 12 tables
and market reviews of BMW, Audi, Mercedes-Benz, Ford and GM
so you can identify opportunities for innovation
• B2B survey of 100+ experts reveal the key input and output
technologies such as multi-touch HMI concepts from Visteon,
QNX and Tesla, to plan your route into the auto HMI market
Connectivity Strategies Report 2013
• 80+ pages of analysis on the revenue models, commercial
strategies and consumer demands that are driving content, apps
Smartphone integration
• B2B survey of 280+ execs identifies which services such as
navigation, radio access and traffic could drive automotive sales
so you can align your products with key trends to secure new
business
• Packed with 24 graphs, 21 tables and key interviews with Fiat, GM,
BBC, Microsoft and Harman amongst other leaders in the space to
ensure you’ve got the latest insight into the connected car
Reserve your seat at: telematicsupdate.com/content

4. For the latest information on speakers and agenda please visit:
www.telematicsupdate.com/content
Day 1 Dec 11, 2013
KEYNOTES
The Automotive Platform Stand-off
Platform standardization continues to dominate
debate in the space. Despite the talk, an industry
wide consensus remains elusive. Forecast whether
the outlook is for cooperation or competition.
`` Take a look at key contributors to a base
platform, including GENIVI, Jasper, Linux and
Autosar to assess the roadmap for an open
source automotive development platform
`` Explore the multiple commercial app
interfaces including, MirrorLink and
SmartDeviceLink to evaluate whether any
current solutions offer the volumes and
simplicity to attract developers
`` Analyze the trend towards Linux in the
vehicle to gauge the role of Automotive
Grade Linux as a reference implementation
for a range of auto applications, from IVI to
clusters
Matt Jones, Senior Technical Specialist - Infotainment,
Jaguar Land Rover
The Battle for Automotive: Silicon
Valley vs. Detroit
The cars being designed today will be driven
by digital natives. With hashtags outstripping
horsepower and twitter overtaking torque, we
debate does Silicon Valley or Detroit represent the
future of the automotive industry?
`` Address the disparate tech. abilities and
needs of drivers to create a segmented
content strategy that accounts for car-crazy
baby boomers and the constantly connected
Gen-Y
`` As OEMs choose California as the home
to their major RD efforts assess whether
Detroit is set to experience a telematics brain
drain as innovation looks West
`` Debate whether content is more important
than the required technology to deliver it,
to pinpoint which part of the ecosystem
will drive innovation and establish industry
leadership
Steffen Neumann, Project Manager, Mercedes-Benz
Research Development North America Inc.
Geoff Snyder, Director - Automotive Business
Development, Pandora
Andy Gryc, Product Marketing Manager, QNX
Introduction to the Next
Generation of HondaLink
2014 sees HondaLink entering a new era.
Gain exclusive first hand product insights,
including details on the evolution of the
connected services portfolio and how it is
reinventing the user IVI experience.
Charles Koch, Manager New Business
Development, American Honda
BUSINESS MODELS
The Great Business Model
Saga
One question refuses to go away; who
is going to pick up the bill for in-vehicle
content and apps? Debate the latest
opinions on the perennial monetization
conundrum.
`` Assess the need for wireless carriers
to work with OEMs, such as through
shared plans across multiple devices
and time-of-day pricing to provide
flexible plans for delivering content to
the car
`` Calculate the brand and CRM value
for OEMs of providing free connected
services to evaluate whether the
consumer can be removed from the
payment equation
`` Think radical: Embrace innovative
schemes such as personalized pricing
and offering access to mobility as part
of a mobile payment plan to break
through the IVI paywall
Benjamin Auslander, Manager - Content
Development, Connected Services,
Volkswagen of America
Jake Sigal, Founder and CEO, Livio
Case Study: Redefine the OEM-
Telecom Relationship
Gain a real world insight into the strategy,
development and launch of a next generation
cloud hosted in-vehicle infotainment platform.
`` Identify how automakers can leverage
existing IT and telecommunication
infrastructure and expertize to reduce
software and hardware expenditure in
launching a connectivity platform
`` Crack the connected services retention
rate puzzle through creating multiple
payment interfaces, including the
headunit and device to align with
consumer purchasing preferences
`` Take a holistic approach to the OEM
business needs to recognize how to
streamline infotainment, back-end and
dealer systems with a single cloud provider
Konstantin Zervas, Director - Business
Development, Ericsson
Martin Kristensson, Head of Content Acquisition,
Volvo
EXPERIENCE
The Mobile Thread: Seamlessly
Integrate into the Connected
Life
Mobile has changed everything. Explore how
to seamlessly carry intelligent devices into
the car to enable a seamless mobile thread
throughout the consumer’s connected life.
`` Utilize a multi-modal UI which combines
voice with visual and audio outputs
to create a UX that is bespoke for the
demands of the auto environment and
not just replication of the smartphone
`` Harness a cloud-based platform to enable
a seamless connected life by allowing the
consumer to have a single digital identity
that will be recognized by all vehicles
`` Confront the pros and cons for OEM apps
to be hosted on brought-in devices to
evaluate whether bypassing the headunit
means surrendering industry control to
non-auto interests
Chris Ruff, CEO, UIEvolution
EXCLUSIVE AUTOMAKER
ANNOUNCEMENT

5. Top 3 Reasons to Attend
1. Benefit from key industry intelligence;
you will gain more in 2 days than you could
from weeks of market research.
2. Hand-picked experts will share vision
and insight with you. Profit from this
knowledge and create powerful new
strategies to overcome your business
challenges.
3. Claim your seat at the table with
the industry elite to ensure you leave
San Francisco with your briefcase full of
valuable contacts.
Be sure you tell your industry
colleagues about this event as you’ll
maximize team learning by booking to
attend as a team!
Call Telematics Update on (US) 1 800 814 3459 x 7585 or +44 (0) 207 375 7585 (global)
to speak to a member of the Content Apps USA team
Day 2 Dec 12, 2013
Context Aware: The Future of
Smart In-Vehicle Applications
Take a look at the next wave of in-vehicle
apps and content that are set to push the
boundaries of what is possible in the car.
`` Take personalization beyond preferences
by harnessing variables such as weather,
time of day and trending data to deliver
context rich content and apps to the car
`` 500+ million photos are shared via social
media each day. Explore whether controls
such as voice can be utilized to negate
distraction and give the car a role in this
social phenomenon
`` Examine vehicle centric medical health
apps such as driver heart rate monitoring
which engage ADAS in the event of an
emergency to see how apps are integral
to the future of driver safety
Michael Harkey, Platform BD, Foursquare
Don Grage, Senior Product Manager - Connected
Car, NPR
The Passenger: Thinking Beyond
the Driver
With the spotlight firmly cast on driver
distraction, look further than the driver’s seat
to consider the opportunities and challenges
presented in delivering content and apps to
vehicle passengers.
`` Enhance the passenger experience by
utilizing LTE and WiFi hotspot technology,
enabling high speed streaming to devices
to create a content portfolio for all vehicle
users
`` Assess the current aftermarket appetite
for passenger entertainment, such as
rear seat monitors to evaluate potential
market size as OEMs gauge the ROI for
embedded solutions
`` Take into account the data costs of
passenger focused content in order
to calculate the potential cost to
the consumer and OEM of bringing
bandwidth heavy services into the car
For speaker updates, please visit:
www.telematicsupdate.com/content
KEYNOTES
CE Giants to Break the Platform
Deadlock?
As Apple and Android take their first steps
into the car, discuss whether these tech.
giants will be willing to invest the resources
into developing a meaningful solution for
automotive.
`` Debate the value of strategic partnerships
with consumer tech. giants to decipher
whether OEMs will be willing to risk brand
differentiation in their quest to lure tech.
loyal drivers
`` Evaluate openness, security and reliability
to answer whether Android and iOS are
ready to take the leap from mobile devices
into the unique auto-grade environment
`` Explore whether taking dominant CE
platforms into the car presents the only
genuine opportunity to break the platform
volume conundrum and tempt developers
to the car
Damon Lavrinc, Transportation Editor, WIRED
Beyond Apps: The Integrated
approach
The app paradigm is broken. Simply replicating
the mobile application experience in the car
is no longer sufficient. Explore how to create
a new app paradigm in the vehicle through
delivering an integrated content platform.
`` Dispel the thought of siloed in-vehicle
apps and debate the most appropriate
horizontal environment i.e. mapping, in
which to integrate content and create a
single user interface
`` Explore the architectural change required
to enable the overlaying of browser based
information over native applications
to create a flexible, real-time content
platform
`` Establish the safest form to deliver
information to the driver in this new app
environment, such as push notifications
or audio feedback to attract without
distracting attention
John Du, Director of China RD Center,
General Motors
Rudolf Streif, Director of Embedded Solutions,
The Linux Foundation
App Developers: Enticing a
Fresh Perspective to Auto
Despite the hype, major OEM schemes to
engage the app developer community
have thus far failed to yield significant
results. Discuss how to break through the
reticence to create a new group of auto
evangelists.
`` With iOS and Android offering the
promise of volumes in the millions,
explore models including revenue
sharing, software as a service and OEM
pre-funded investment to turn the car
into a lucrative developer platform
`` Decipher how to create a developer
support program that goes beyond
offering APIs and SDKs to enable both
established content providers and
start-ups to develop auto solutions
`` Look beyond the press releases to
assess what benefits and services 3rd
parties can bring to the table, to create
a win-win that balances invention and
originality with the realities of the auto
environment
Martin Kristensson, Head of Content
Acquisition, Volvo
Chia-Lin Simmons, VP, Marketing Content,
Harman International, Aha Radio
Ted Cardenas, VP Car Electronics Division,
Pioneer

6. Are you to the industry pulse?
Join Telematics Update and share expert insight with our community
Day 2 Dec 12, 2013
STANDARDS
Open API for Automotive App
developers
Lack of open APIs and fragmented APIs
are currently deterring developers from
migrating to the car. Explore how to utilize
open APIs to overcome the barriers to
developing for automotive platform.
`` Realize the power of HTML5 for cross
platform application development to
negate OS fragmentation and allow
an OS agnostic approach for app
developers
`` Utilize automotive APIs complying
with GENIVI and W3C standards to
create a scalable architecture which
enables OEM platform extension
`` Explore the role of aggregators as the
gateway to the car through mitigating
RD risk and time to market by
enabling developers to write once
and deploy across multiple OEMs
David Hwang, CEO, OBIGO
Maintaining Platform
Security as Apps Go Deep
into the Vehicle
As applications become further integrated
with vehicle systems, examine how to
ensure the continued security and safety
of automotive systems.
`` Speed Vs. Security: Explore the
hardware implications of platform
security and consider the processor
speed necessary to maintain system
speed and cause minimal UI impact
`` Explore a cost benefit analysis of
virtualization and CAN bus solutions
to evaluate how ADAS and IVI systems
can be blended to reduce costs whilst
maintaining critical safety systems
`` Analyze the ability of LTE to handle
multiple IP functions to assess its
potential for bringing 3rd party
developers to the car by enabling a
low security, high speed pipe to the
vehicle
Rob Gee, Product Line Manager,
Continental Automotive
BUSINESS MODELS
Realizing the Full Value of
Vehicle Data with Off Board
Applications
We are skimming the surface of the
potential of vehicle data. Unencumbered
by driver distraction, off board apps
present one of the most innovative and
profitable arenas for connected vehicle
services.
`` Discuss how to leverage cloud hosted
CAN data, such as window wiper data
for micro-level weather mapping to
enable a brand new set of inventive,
monetizable services
`` Knowledge is power: Assess how
to take advantage of vehicle usage
data to create the next generation
of vehicle applications based on
how people are actually using their
vehicles
`` Explore off-board scenarios, such as
family tracking and remote vehicle
configuration to create a suite of apps
that enhance the vehicle ownership
experience
John Mullinax, Market Development Manager
– Manufacturing and Automotive Industry,
Microsoft
EXPERIENCE
Lifecycle Apps: Creating a Deeper
Conversation with the Customer
The need to think beyond infotainment when
considering vehicle content and apps is imperative.
Realize how to create a suite of services that
delivers value from test drive to servicing.
`` Pinpoint the value of connectivity to the
dealer from service retention to spare part
sales to create a proposition that encourages
dealerships to major on connected vehicle
features during the crucial but short sales
window
`` Take a look at the role of educational apps in
order to a create a learning experience that
enables the seamless first time use of the
connected vehicle platform
`` Examine how to use standard APIs and
updatable cloud hosted software to integrate
with fragmented dealership CRM systems and
enable apps that allow for simple scheduling
of maintenance and servicing
Henry Bzeih, Head - Infotainment Telematics,
KIA Motors
Anthony Landamia, Cross Car Line Planning Manager,
Telematics Infotainment, Subaru of America
Distracted Driving: Voluntary
Treatment for an Epidemic
NHTSA have labeled distracted driving an
‘epidemic’. Cut through the ambiguity to
understand how to balance innovation with
government regulation of the in-vehicle
environment.
`` How voluntary is voluntary? With automakers
still facing citation in potential lawsuits, get
to grips with the legal implications of the
voluntary distraction guidelines
`` Debate the impact of disabling manual text
entry, video and prohibiting the display of
text messages, social media or web pages to
ensure vehicles remain compliant throughout
their lifecycle
`` Anticipate the next stage of NHTSA
smartphone and in-dash regulation to
understand where the future balance lies
between self-regulation and voluntary or
mandatory rule making
For speaker updates, please visit:
www.telematicsupdate.com/content

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Content Apps for Automotive USA 2013
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8. “
A recommended event for all creating
and supporting automotive content and
applications. I was able to get up to
speed quickly on the hot topics and future
concerns of the industry.
”
“
The place where car companies and
content people come together to make great
things happen.
”
“
The opportunity to build deeper
relationships with global colleagues was
invaluable...the lunches, dinners and evening
times - never a wasted moment!
”
“
Perfect atmosphere and place to share
and talk about open innovations with
each others. The conference was the right
opportunity to gain very fruitful outcomes
and directions.
”
Open Now to view the full conference program
Visit www.telematicsupdate.com/content
Reinvent the IVI Experience: Create a New App Paradigm for
the Car by Developing a Flexible Auto-Grade Content Platform
December 11-12, 2013, Hotel Kabuki, San Francisco, CA, USA
Industry BUZZ about
Content Apps for
Automotive250 TOP LEVEL ATTENDEES: The conference will attract leaders and
key decision-makers from OEMs, handset manufacturers, content
aggregators, app developers, software developers, wireless carriers and
many more
30+ OF THE MOST INFLUENCIAL INDUSTRY SPEAKERS: We have
hand-picked top executives from the automotive, web and mobile space
to share their vision, insight and ideas exclusively with you
20+ HOURS OF BUSINESS-FOCUSED NETWORKING: During your time
in San Francisco you will get the opportunity to meet, network and do
business with the key figures in the content and app community
16+ FOCUSED SESSIONS: Six months of research has enabled us to
develop a conference program that is designed to give you answers to
the key challenges your company faces in the content apps space
NO SALES PITCHES: Content Apps for Automotive USA 2013 is an
independently researched forum committed to equipping you with the
tools and expertise to help drive your content and app strategy forward!
Why You Should Attend the Show:
Knowledge Partners:
250 Executive Delegates
30+ Expert Speakers
20+ Hours of Supreme Networking
16+ Business Focused Sessions
In-depth Case Studies
Dynamic Panel Discussions
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