2. - 87% of the global population are mobile subscribers (5.9 billion people).
- Mobile phone sales increased every year
- Up to 1.2 billion of the world’s total mobile users access the internet through
their phones (mobile broadband).
- 8.49% of global website hits are made through mobile devices.
- Up to 480.6 million users sent emails through their mobile phones in 2010.
That figure is expected to quadruple by 2015.
- The Apple App Store currently has over 650k applications available
- The Android market currently has over 500k applications available
- Windows phone growing at a rapid pace, today topping 80,000 apps
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5. - There are millions of apps in the app store
- What will make yours STAND OUT?
7. Using your app should be ‘as easy as’ eating a piece of Cake
8. Successful Apps are:
- FAST
- SIMPLE
- EFFECTIVE
Nobody wants to dig through layers, icons, or
prompt to get where they need to go.
EASY NAVIGATION IS A KEY
9. Play with the TOP 10 apps
- How do they navigate?
- How are they organize?
- How much info do they have?
- How do they utilise smarphone features
10. Find your target AUDIENCE
- Predict what they want to do?
- Figure out what types of people will use
your app