Social Media Club Austin - October 2011 "There's an App For That" Panel
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These are the slides presented to introduce the "There's an App for That" panelists (Rachel Youens of MutualMobile, Rick Orr of TabbedOut, Steve Guengerich or Appconomy, and Erik McMillan of BestFitMobile) at the October 2011 meeting of Social Media Club, Austin Chapter.
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- 15. MOBILE PAYMENT TRENDS } Mobile payment in many ways is the founda<on for targeted social and local commerce } Currently, there are 3 technology conversa<ons: o Near Field Communica<on (NFC) (e.g. Google, ISIS, etc.) o ‘Far Field’ Communica<on (e.g. Tabbedout) o Mobile POS (e.g. Square, Verifon PAYware, etc.) Confiden<al & Proprietary ATX Innova<on, Inc.
- 16. SOME THINGS AREN’T ‘NEAR’ ▶ NFC is great for vending, retail, transit and, within hospitality, at drive-‐thru and counter-‐service. ▶ Not well-‐suited for the 500,000 full-‐service restaurants, hotels, bars, and casinos. o Consumers don’t like wai<ng closeout & prefer not to hand their phone to a stranger in order to pay o Restaurants and bars don’t want to purchase or maintain new hardware ▶ Tabbedout’s decentralized ‘Far’ model is an essenCal compliment to NFC o Requires no hardware – integrated with the industry’s top POS vendors (Micros, Aloha, etc.) o Together it will provide consumers with a consistent mobile payment experience across market ver<cals Confiden<al & Proprietary ATX Innova<on, Inc.
- 17. WHERE WE ARE? } In-‐Market and Expanding Rapidly ◦ Having launched in Aus<n in January 2010, our network has grown to 350 live venues across 33 states. ◦ Our current venues include a mix of bars, nightclubs, casinos, restaurants and hotels. ◦ We have over 250 resellers pushing Tabbedout daily to exis<ng and new merchants. } Major Market Focus ◦ Having established a na<onal sales channel, we are focused on 10 key metro markets: • Aus<n • San Francisco • Portland • Atlanta • Chicago • Houston • Sea_le • New York • Los Angeles • Dallas Confiden<al & Proprietary ATX Innova<on, Inc.