2. Introduction
Founded in 2002, Game Day Communications is
a sports and entertainment
communications/marketing firm based in
Cincinnati focuses on the areas of sports,
entertainment and hospitality.
3. Economic Impact Projects
Game Day Communications has managed/
communicated economic impact studies for:
• Cincinnati Auto Expo
• Cincinnati Music Festival
• Flying Pig Marathon
• LPGA
• Major League Baseball All Star Game
• National Association of Sports Commissions
• Pure Romance
• Western & Southern Open
4. Agenda
• Choosing a Research Partner
• Know Your Audience
• Content of the Study
• Timeline of the Study
• Communications Tools for Release
• Social Media Tool Kit for Members
• Budget
5. #s behind the Economic Impact Study
• Number of cars sold year over year
• Sales tax collection (city/county)
• Jobs in local auto industry
• Advertising dollars spent in the market
• Direct visitor expenditure when visiting a
show (dining, parking, retail)
• Visibility to the Center, region of the Show
6. Choosing a Research Partner
In choosing a partner to conduct the study, consider:
• Experience in the market or industry segment
• Solid reputation of reporting economic impact
reports
• Ability to serve as a spokesperson to validate and
explain the study
• Can provide a project manager to maintain timeline
7. Know Your Audience…
and their Hot Buttons (Update Your Influencer Lists quarterly)
Local Government/Civic Leaders: Sales Tax Collection, Jobs
Members: Number of cars sold year over year, Jobs
Media: All
• Sales tax collection (city/county)
• Jobs in local auto industry
• Advertising dollars spent in the market
• Direct visitor expenditure when visiting a show (dining,
parking, retail)
8. Data Needs for the Study
• Project Kick Off: Confirm the scope of study
and deliverables
• Data Procurement: Expenditures, capital
investments (if any), attendance by zip,
revenues by source, hotel reservation data
9. Data Analysis
• Analysis of the Economic Impacts, Operations
& Capital: Calculation based on a model of the
local economy (input and output of
expenditures)
• Economic Impact of New Money:
Expenditures from visitors (hotel, on-site Expo
and off-site spending)
• Analysis of Fiscal Impacts: Earnings, Sales,
Lodging Taxes estimated by zip codes
10. Tell Your Story
• A professionally-prepared report should
include:
– Full Report with Key Findings
– Executive Summary
– Tables/Charts and Infographic to visually
communicate study
11. Timing of Release of the Study
• Project Kick Off: 2 weeks from contract
• Data Receipt: 2 weeks from kick off
• Data Approval: 3 weeks from kick off
• Analysis of Economic Impacts, New Money
and Fiscal Impacts:
– Preliminary Report: 12 weeks from kick off
– Client Comments: 14 weeks from kick off
– Final Report: 16 weeks from kick off
12. Tools to Release the Study
In releasing the full study in conjunction with
your Show, consider:
Local Government/Civic Leaders: Full report
presented at event or one-on-one
Members: At a member-only event with the
rollout of a shareable social media tool kit
Media: News release with video b-roll
distributed by your PR firm
13. Social Media Tool Kit for Members
• Information to include in the social media tool
kit may include the following:
– Infographic (co-branded with your Association and
their organization)
– :90 video overview with your Association
spokesperson
– Proposed social media copy for posts on their
organizational sites (Facebook, Instagram, Twitter,
Linkedin)
14. Budget
• Economic Impact Study by a University
Economics Center: $13,000-15,000
• Social Media Tool Kit Design: $1,500-3,000
• Edited video for Social Media: $1,500-2,500
*Estimate based on Cincinnati market