This document provides an overview of a lecture on sport public relations given at the University of Cincinnati. It discusses the importance of community relations and cause marketing, highlighting how to take a leadership approach and potentially partner with other organizations. It also presents an in-class exercise about developing a sports-related cause marketing campaign for a new Cincinnati restaurant. Finally, it reviews different types of content that public relations professionals commonly work with, including news releases, media alerts, white papers, email correspondence, and customer service response letters.

1. Sport Public Relations
Lecture: 9.24.13
University of Cincinnati
By Jackie Reau

2. Current Events Quiz

3. Tonight’s Lecture Topic
Community Relations
Content Development

4. Community Relations
1)Why is it important? Is it?
2)Aspects of Community Relations or
Cause Marketing.

5. Community Relations
1)Why is it important? Is it?
2)Aspects of Community Relations or
Cause Marketing.

6. Community Relations
1)How will you take a leadership
approach in the community with your
event, cause?
2)Will you partner with another
organization with a similar mission?

7. Community Relations
1)How will you take a leadership
approach in the community with your
event, cause
2)Will you partner with another
organization with a similar mission?
http://www.youtube.com/watch?v=TuuTlQ0FzEU

8. Community Relations
In-Class Exercise
1)Your new Cincinnati restaurant is opening in
October and you want to leverage a sports-related
cause marketing campaign.
2)Target Audience: women, ages 25-45
3)Budget: $15,000
1) What is your concept, partnership, timeline,
PR initiatives and how will you track results?

9. Content for PR Pros
1)News release
2)Media Alert
3)White Paper
4)Email correspondence
5)Customer Service response letter

10. News Release

12. White Paper
Positions organization as a thought leader
1)Focus on an issue or problem
2)Overview/background
3)Current issues affecting problem
4)Solutions
5)Timeline

13. Email Correspondence
Dear Mr. Smith,
Thank you for your interest in University of Cincinnati
men’s basketball tickets per the email you me sent last
evening.
I have forwarded your information to John Cooper in
our ticket office who will contact you before noon today.
If you have any additional questions, please contact
me at 556-1212.
Best,
Whit Babcock
Athletic Director

14. Customer Service letter response
Ms. Smith,
Thank you for taking the time to share your comments about a
recent concern you experienced at Fifth Third Arena.
First, allow me to apologize for your negative experience at the
University of Notre Dame game. I can assure you that we value all of our
fans and do not tolerate such actions as you experienced by our usher
crew.
I have personally addressed the situation with our head of
ushers so we can avoid such instances in the future.
To that end, I want to invite you and a guest to join me at a
future men’s basketball game at your convenience. I have asked John in
our ticket department to follow up with you directly.
Best,
Whit Babcock
Athletic Director