This document provides information for a final exam in a sport public relations course. It outlines the assignments which include creating a PR plan for a dream job, critiquing a press conference video, and completing an editing exercise. Details are provided for each assignment including required elements, point values, and deadlines. An example media alert is also included announcing a pink ribbon soccer game being held to raise breast cancer awareness, with First Lady Michelle Obama scheduled to attend.

1. Sport Public Relations
December 4, 2012
University of Cincinnati
By Jackie Reau

2. Social Responsibility and Sport:
Why?

3. *Belk Bowl Presser:
View & Reaction
http://www.gobearcats.com/index-mai

4. Final Exam Review Session

5. Final Exam Point Breakdown
Your Dream Job PR Plan: 30 points
Critique of a Press Conference: 25 points
Editing Exercise: 20 points
Media Alert: 20 points
Five multiple choice questions: 5 points

6. PR Plan Elements: 30 points
*Objective
*Target Audience (dream job decision maker)
*Key Messages (why you)
*Five initiatives (how will you achieve it)
*Timeline of Activity for the Initiatives
*Budget (how much you need to live on with
revenue and expense budget)
*Measurement (how will you know success)

7. Critique of a Press Conference: 25 points
*Review the video clip in its entirety
*250 words on the following:
-Speakers (name and title)
-Target audience for presser
-Three key messages delivered
-Your opinion on the overall delivery and
execution of the presser

8. Editing Exercise: 20 points
*Find 10 errors (style or grammatical)
-,” said Jackie Reau, director of admissions.
-eight, nine, 10, 11, 12
-full name of organization in first reference,
abbreviation in next references: University of
Cincinnati men’s basketball coach/UC men’s
basketball coach

9. #4 Media Alert: 7 minutes
(WHO, WHAT, WHERE, WHEN, HOW)
Your team is hosting a Pink Ribbon game to mark
breast cancer awareness month with a women’s
soccer game. Fans will receive a free pink replica
jersey (first 500 fans) and First Lady Michelle Obama
will make an appearance to meet with fans as part of
her national “Get Moving” campaign.

10. My media alert
MEDIA ALERT: OCTOBER 10, 2012, 7 P.M.
University of Cincinnati women’s soccer team hosts First Lady Michelle
Obama for Pink Ribbon Game
WHO: University of Cincinnati Women’s Soccer team will host the
University of Notre Dame in their annual Pink Ribbon game. First Lady
Michelle Obama will make an appearance at the game to meet with fans.
WHAT: The annual Pink Ribbon game serves to raise awareness of breast
cancer screenings for men and women. The first 500 fans will receive a
free pink replica UC soccer jersey courtesy of Adidas. Fans will also have
the chance to schedule free mammograms from UC Health.
WHEN: October 10, 7 p.m.
WHERE: Gettler Stadium on the campus of University of Cincinnati
HOW: Tickets are $5 per person and are available at
www.gobearcats.com or the stadium box office.

11. Lecture Notes
*All lecture notes are posted at
www.slideshare.net/gamedayjreau

12. Questions?