"New Tools for Building Audience and Revenue" presentation by Jackie Reau, CEO of Game Day Communications for the 2012 Ohio Newspaper Association Convention.
Defining your social media omni-channel strategy Social Circle
ย
Topic: Defining your social media omnichannel strategy
Do you need a strategy per social channel? Yes, you do.
Why you need an omnichannel strategy
Understanding your audience by channel
Creating your objectives โ marketing & social
How to define the purpose of each of your social channels what content youโll require to fuel this strategy.
Earthsite - Digital Media for Sustainable Brands - Services 2012Earthsite
ย
Earthsite is a boutique digital media agency for sustainable brands. Our company specializes in branding strategy; web design, and social media marketing. We have over 10 years experience with clients in the Natural Products, Clean Tech, Education, Non-Profit, Government, Events, and Transportation industries. We are located in Marin County, North of San Francisco.
Employee Advocacy on Social Media by Kevin Stewartsmcslc
ย
Kevin Stewart of Everyone Social joined the Social Media Club of Salt Lake City in August to discuss driving employee advocacy across social media to create a flow of qualified leads to your business.
Defining your social media omni-channel strategy Social Circle
ย
Topic: Defining your social media omnichannel strategy
Do you need a strategy per social channel? Yes, you do.
Why you need an omnichannel strategy
Understanding your audience by channel
Creating your objectives โ marketing & social
How to define the purpose of each of your social channels what content youโll require to fuel this strategy.
Earthsite - Digital Media for Sustainable Brands - Services 2012Earthsite
ย
Earthsite is a boutique digital media agency for sustainable brands. Our company specializes in branding strategy; web design, and social media marketing. We have over 10 years experience with clients in the Natural Products, Clean Tech, Education, Non-Profit, Government, Events, and Transportation industries. We are located in Marin County, North of San Francisco.
Employee Advocacy on Social Media by Kevin Stewartsmcslc
ย
Kevin Stewart of Everyone Social joined the Social Media Club of Salt Lake City in August to discuss driving employee advocacy across social media to create a flow of qualified leads to your business.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMOโs are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in todayโs constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. Weโll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
These slides and embedded videos help professors teach social media marketing. This week's topic is social media and mobile marketing strategy planning. The Powerpoints take students through the content marketing process along with data and examples.
The finance industry has a unique challenge, hindered by government regulations and often a conservative culture; they have a real challenge embracing social media. Here are examples of how financial companies are engaging their customers.
Think social media marketing is only for B2C companies?
Many of us in social media are asked this question from colleagues, company executives, and clients - sometimes daily. Many assume social media is solely for large consumer brands looking to leverage platforms like Facebook, Twitter, and Pinterest to sell or promote more candy bars or sneakers. For most B2B brands the sales cycle can be months or even years, not seconds or minutes, therefore, building long term advocacy and providing customer value is a critical aspect and opportunity in any b-to-b social media strategy.
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer.
In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.
Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they โreportโ or what they โsayโ they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.
MKT 380 Introduction to Social Media Marketing Week 1Michael Germano
ย
Social media careers
Social media compared to mass media
New media versus old media
Social media and its value to marketers
Social media marketing and strategic objectives overview
Phil Penton โ Social Media for DealershipsSean Bradley
ย
When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMOโs are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in todayโs constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. Weโll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
These slides and embedded videos help professors teach social media marketing. This week's topic is social media and mobile marketing strategy planning. The Powerpoints take students through the content marketing process along with data and examples.
The finance industry has a unique challenge, hindered by government regulations and often a conservative culture; they have a real challenge embracing social media. Here are examples of how financial companies are engaging their customers.
Think social media marketing is only for B2C companies?
Many of us in social media are asked this question from colleagues, company executives, and clients - sometimes daily. Many assume social media is solely for large consumer brands looking to leverage platforms like Facebook, Twitter, and Pinterest to sell or promote more candy bars or sneakers. For most B2B brands the sales cycle can be months or even years, not seconds or minutes, therefore, building long term advocacy and providing customer value is a critical aspect and opportunity in any b-to-b social media strategy.
The Social Consumer, study explores the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer.
In this study, we tested the belief that brands which can tap into emotions about and awareness of their values (human/social) are most likely to inspire positive action and loyalty from consumers.
Our view is that the super-connectedness of global communications has challenged how companies interact, engage and maintain relevance and trust with their key audiences and the public-at-large. As such, the reputation of a company is no longer defined by what they โreportโ or what they โsayโ they stand for. Instead, they are increasingly defined by the shared opinions and experiences of socially-connected consumers.
The findings reflect a number of surprising and validating insights, informed by surveys completed by 927 respondents mostly from the U.S. with about 10 percent from rest-of-world with great distribution and balance across age and gender.
MKT 380 Introduction to Social Media Marketing Week 1Michael Germano
ย
Social media careers
Social media compared to mass media
New media versus old media
Social media and its value to marketers
Social media marketing and strategic objectives overview
Phil Penton โ Social Media for DealershipsSean Bradley
ย
When looking to buy a new or used car, more and more people are going online first, rather than immediately to the dealership. More importantly, car buyers are logging onto Facebook, Twitter, and Google+ to discuss and ask for advice from friends and family on a potential car purchase. After the entire process is over, they are logging back on to Facebook and Twitter to discuss their experience at your dealership. Phil Penton will be discussing the importance of Automotive Social media and why it is essential for your dealership to establish a strong online social media presence.
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
โข Identify the focal point for measuring social media activity
โข Align strategic measurement with business objectives
โข Create Key Performance Indicators for social media measurement
โขย Recognize metrics that offer insight into your customers' social activity
โข Use a framework for truly understanding social media marketing
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
ย
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event โ be it a networking gathering, an online program, fundraiser, or class โ is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
ย
Can we identify the impact that user-generated content has on our business? Are there ways to predict the success of these efforts? Yes. Understanding what youโre really getting out of your Social Media strategy means tying it back to your business objectives. This webinar discuss the guidelines for participation, unique metrics, and the tools and technology that can help you PROVE success with Social Media.
Key Points of Interest:
โขElements of Social Media: On-Page vs. Off-Page โขNewly Defined Metrics
โขSophisticated Tools to Help You Track the PR Value of Your Social Media Efforts
โขThe Importance of Tying Metrics to Business Objectives
Presentation by Tammy Katz, CEO Katz Marketing Solutions, to Mid-America Food Processors Association. How small and mid-sized food manufacturers can use interactive marketing and social media to grow their brands and businesses
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Building A Successful Social Media Platform | Nick Holmes a Court, Buzz Numbe...iStrategy
ย
Discover how Social Media and Online Social Networking are transforming our business and personal lives. Presented by Nick Holmes a Court, Executive Director/Founder of Buzznumbers during iStrategy Sydney 2010.
Similar to Ohio Newspapers Association by Jackie Reau (20)
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
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This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
7 Benefits of Using Tradeasiaโs Premium Paint Chemicalsjeffmilton96
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Discover 7 compelling reasons to choose Tradeasiaโs premium paint chemicals. Enhance your formulations with eco-friendly, high-performance ingredients. Ideal for all paint types.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
ย
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
BIS Hallmark Certificate for jewellery business in India.pdfAgile Regulatory
ย
A BIS Hallmark is a certification mark from the Bureau of Indian Standards that guarantees the purity of gold and silver jewelry. An Agile Regulatory Consultant can assist in obtaining this hallmark by providing expert guidance, managing paperwork, and ensuring compliance with BIS standards efficiently and smoothly. To know more visit https://www.agileregulatory.com/service/bis-hallmark
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your companyโs legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, weโll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
ย
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Using Generative AI for Content MarketingChuck Aikens
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Using Generative AI for Content Marketing starts with developing out your Foundational Docs and then understanding how to properly work through various steps to produce quality branded content that will attract and engage your audience.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Improving profitability for small businessBen Wann
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
ย
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
ย
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
11. Align Social Media Efforts with your Customerโs Buying Cycle Ohio Newspaper Association 2012 Convention
12. Buying Cycle Components with Social Media Influence Awareness/Engagement: Blog posts, social media updates Research: e-books, webinars, industry reports Comparison: Case studies, product demos, customer testimonials Purchase: Analyst reports, detailed product information *All, while tagging content to drive search engine optimization.* Ohio Newspaper Association 2012 Convention
15. Valuate and sell sponsorship of your social media sites Ohio Newspaper Association 2012 Convention
16.
17.
18.
19.
20. Create a social media agency within your sales group Ohio Newspaper Association 2012 Convention
21. A recent survey by Forrester Research, the market research company, found that 77% of the mangers of small and medium businesses are concerned about building their social-marketing presence. But nearly all of them say they are so bewildered about what to do and so overwhelmed with the ordinary chores of running their businesses that they want someone to help. Ohio Newspaper Association 2012 Convention
22. Industries most likely to spend money on social media activities and activation. Targets for the social media sales team Ohio Newspaper Association 2012 Convention
23. โ Game-i-fyโ your content, make it โShare-Sexyโ Ohio Newspaper Association 2012 Convention
24. Create (and use) a video division with a YouTube Channel Ohio Newspaper Association 2012 Convention
26. Stay current with trends and educate your community Ohio Newspaper Association 2012 Convention
27. Smart phone applications based on consumer interest with custom, exclusive content Ohio Newspaper Association 2012 Convention
28. Leverage your event marketing/sponsorship program to build new audiences using social media Ohio Newspaper Association 2012 Convention
29. Contact: Jackie Reau Game Day Communications & GDC Social Media [email_address] (513) 929-4263, office (513) 708-5822, mobile Linkedin: JackieReau Twitter: @gamedayjreau Facebook: Jackie Reau Ohio Newspaper Association 2012 Convention
Editor's Notes
Using a tool such as Google docs, create an e-survey to understand media consumption habits among your current customers. Show Oxford PT as an example. https://docs.google.com/spreadsheet/gform?key=0Ag_MDItjKQ6KdEhDYmR5a1JoaG5pTlVXMVBmNHEteXc&hl=en_US&gridId=0#chart
Using a tool such as Google docs, create an e-survey to understand media consumption habits among your current customers. Show Oxford PT as an example. https://docs.google.com/spreadsheet/gform?key=0Ag_MDItjKQ6KdEhDYmR5a1JoaG5pTlVXMVBmNHEteXc&hl=en_US&gridId=0#chart
Using a tool such as Google docs, create an e-survey to understand media consumption habits among your current customers. Show Oxford PT as an example. https://docs.google.com/spreadsheet/gform?key=0Ag_MDItjKQ6KdEhDYmR5a1JoaG5pTlVXMVBmNHEteXc&hl=en_US&gridId=0#chart
Use an aggregator such as Flipboard to read news from various industries, share content based on your communityโs interests.
Using a free tool like HootSuite, you can monitor social media conversation around brand names and/or topics.
Use special events, board meetings to capture video of your organizationโs leadership. Bank it for later posts on social media.
Using a tool such as Google docs, create an e-survey to understand media consumption habits among your current customers. Show Oxford PT as an example. https://docs.google.com/spreadsheet/gform?key=0Ag_MDItjKQ6KdEhDYmR5a1JoaG5pTlVXMVBmNHEteXc&hl=en_US&gridId=0#chart