6. Public Relations Planning
Objective
Target Audiences (internal and external)
Key Messages for Each Audience
Tactics
Timeline of Activity/Responsible Staff
Budget
Measurement
11. Public Relations Planning
Timeline of Activity/Responsible Staff
*Week of February 2
-Draft press release for approval
-Jackie Reau
-Finalize budget for February 16 media
preview
-Jackie Reau
16. FC Cincinnati VIP event
• FC Cincinnati Meet & Greet session with
our players at Nippert Stadium on
Tuesday, September 6th
, 6-7:30 pm, just in
time to catch the end of practice.
• After training, players will be available for
autographs and pictures
• West concourse between sections 118-
124.
17. Assignment at Event
• Objective of the event
• Target audience
• Key messages
• Three initiatives to reach the objective
• Three items in which money was spent
• How would you measure it?