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Hyper Island Open Masterclass
1. 16.10.2013
HYPER ISLAND
OPEN MASTER CLASS
51.5260° N, 0.1035° W
WHY
MAKING THINGS PEOPLE WANT
BEATS
MAKING PEOPLE WANT THINGS
JOHN V WILLSHIRE, SMITHERY
@WILLSH
SMITHERY.CO
10. “ MEDIA IS A VEHICLE
FOR KNOWLEDGE ”
CESAR HIDALGO, MIT MEDIA LAB
@WILLSH
SMITHERY.CO
11. “ MEDIA IS THE
CONNECTIVE TISSUE
OF SOCIETY ”
CLAY SHIRKY, NYU
@WILLSH
SMITHERY.CO
12. “ MEDIA IS HYBRID
JUST LIKE BUILDINGS, DEVICES,
SPACES, EVENTS ETC
NOTHING IS ALL-DIGITAL ANY
MORE THAN IT’S ALL-PHYSICAL
”
DAN HILL, FABRICA
@WILLSH
SMITHERY.CO
17. THE WORKMANSHIP OF RISK
“THE QUALITY OF THE
RESULT IS NOT
PREDETERMINED, BUT
DEPENDS ON THE
JUDGMENT, DEXTERITY AND
CARE WHICH THE MAKER
EXERCISES AS HE WORKS”
DAVID PYE,
@WILLSH
THE NATURE & ART OF WORKMANSHIP
SMITHERY.CO
38. “ THE PRINCIPAL TASK OF THE MARKETING
FUNCTION…
@WILLSH
SOURCE: ALAN MITCHELL - HTTP://RIVETIN.GS/MCKITTERICK
SMITHERY.CO
39. “ THE PRINCIPAL TASK OF THE MARKETING
FUNCTION… IS NOT SO MUCH TO BE SKILFUL IN
MAKING THE CUSTOMER DO WHAT SUITS THE
INTERESTS OF THE BUSINESS
@WILLSH
SOURCE: ALAN MITCHELL - HTTP://RIVETIN.GS/MCKITTERICK
SMITHERY.CO
40. “ THE PRINCIPAL TASK OF THE MARKETING
FUNCTION… IS NOT SO MUCH TO BE SKILFUL IN
MAKING THE CUSTOMER DO WHAT SUITS THE
INTERESTS OF THE BUSINESS AS TO BE SKILLED IN
CONCEIVING AND THEN MAKING THE BUSINESS DO
WHAT SUITS THE INTERESTS OF
THE CUSTOMER “
@WILLSH
SOURCE: ALAN MITCHELL - HTTP://RIVETIN.GS/MCKITTERICK
SMITHERY.CO
41. “ THE PRINCIPAL TASK OF THE MARKETING
FUNCTION… IS NOT SO MUCH TO BE SKILFUL IN
MAKING THE CUSTOMER DO WHAT SUITS THE
INTERESTS OF THE BUSINESS AS TO BE SKILLED IN
CONCEIVING AND THEN MAKING THE BUSINESS DO
WHAT SUITS THE INTERESTS OF
THE CUSTOMER “
JOHN MCKITTERICK, GE, 1957
@WILLSH
SOURCE: ALAN MITCHELL - HTTP://RIVETIN.GS/MCKITTERICK
SMITHERY.CO
63. “FRACKING IS AN
AGGRESSIVE, INVASIVE
TECHNIQUE FOR
EXTRACTING VALUABLE
RAW MATERIALS OUT OF
HARD TO REACH PLACES”
PHIL ADAMS, BLONDE DIGITAL
(AND CHEMICAL ENGINEER GRAD)
@WILLSH
SMITHERY.CO
65. one question I’m wrestling with:
ARE BRANDS
FRACKING THE
SOCIAL WEB?
@WILLSH
SMITHERY.CO
66. “I BELIEVE THAT THE FUTURE OF BRAND
COMMUNICATIONS LIES IN FINDING A
WAY TO BECOME PART OF COMMUNITIES,
AND COMMUNICATE WITH THEM IN A
WAY THAT IS SHARED, PARTICIPATORY
AND RECIPROCAL”
ME, FIVE YEARS AGO, BEING A DICK
@WILLSH
SMITHERY.CO
75. IT CONTAINS A
VERY USEFUL
WAY TO THINK
ABOUT
CONVERSATION
@WILLSH
SMITHERY.CO
76. “WHEN WE SPEAK ABOUT
COMMUNICATION SKILLS, WE FOCUS
ON HOW TO MAKE A CLEAR
PRESENTATION, TO PRESENT WHAT
WE THINK OR FEEL...”
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
86. DIALOGIC
FROM WORK OF RUSSIAN
PHILOSOPHER MIKHAIL BAHKTIN
“A DISCUSSION THAT DOES NOT
RESOLVE ITSELF BY FINDING
COMMON GROUND...”
@WILLSH
SMITHERY.CO
87. DIALOGIC:
“[PEOPLE] BECOME
MORE AWARE OF
THEIR OWN VIEWS
AND EXPAND THEIR
UNDERSTANDING
OF ONE ANOTHER”
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
88. E
A C
H
G b
F D
IN DIALOGIC
CONVERSATION,
IDEOLOGIES COEXIST
@WILLSH
SMITHERY.CO
89. E
A C
H
G b
F D
THEY
CONSTANTLY
INTERACT AND
INFORM EACH
OTHER
@WILLSH
SMITHERY.CO
90. E
A C
H
G b
F D
EACH IDEOLOGY
CAN HOLD MORE
SALIENCE IN
CERTAIN
CIRCUMSTANCES
@WILLSH
SMITHERY.CO
91. E
A C
H
G b
F D
CHANGES CAN BE
MADE IF A
STRATEGY DOES
NOT HAVE THE
DESIRED EFFECT
@WILLSH
SMITHERY.CO
92. THIS MIGHT NOT JUST APPLY TO
“CONVERSATION”
@WILLSH
SMITHERY.CO
131. Labour theory
of brand value:
you have to make everything
with the infinite canvas of
the internet in mind
@WILLSH
http://rivetin.gs/legoinside
SMITHERY.CO
173. TO EMBRACE
COMPLEXITY
GIVE UP
CONSOLIDATION
SWAP IT FOR
SPEED
TO EMBRACE
FRAGMENTATION
TO EMBRACE
GIVE UP
EXPERIMENTATION
PERFECTIONISM
GIVE UP
SWAP IT FOR
KNOWING
CONTENT
SWAP IT FOR
TO EMBRACE
COOPERATION
LEARNING
GIVE UP
CONTROL
SWAP IT FOR
COMMUNITY
@WILLSH
SMITHERY.CO