20. “FRACKING IS AN
AGGRESSIVE, INVASIVE
TECHNIQUE FOR
EXTRACTING VALUABLE
RAW MATERIALS OUT OF
HARD TO REACH PLACES”
PHIL ADAMS, BLONDE DIGITAL
(AND CHEMICAL ENGINEER GRAD)
@WILLSH
SMITHERY.CO
23. “I BELIEVE THAT THE FUTURE OF BRAND
COMMUNICATIONS LIES IN FINDING A
WAY TO BECOME PART OF COMMUNITIES,
AND COMMUNICATE WITH THEM IN A
WAY THAT IS SHARED, PARTICIPATORY
AND RECIPROCAL”
ME, FIVE YEARS AGO, BEING A DICK
@WILLSH
SMITHERY.CO
29. “CREATING ASTOUNDING
PRODUCTS IS THEIR MAIN
OBSESSION. THERE IS ALWAYS
SOMETHING NEW TO SAY”
JIM CARROLL, BBH
ON HOW TECH COMPANIES BUILD BRANDS
@WILLSH
SMITHERY.CO
30. PERHAPS BRANDS AND THE
SOCIAL WEB ARE JUST VERY
DIFFERENT TYPES OF THING?
@WILLSH
SMITHERY.CO
35. IT CONTAINS A
VERY USEFUL
WAY TO THINK
ABOUT
CONVERSATION
@WILLSH
SMITHERY.CO
36. “WHEN WE SPEAK ABOUT
COMMUNICATION SKILLS, WE FOCUS
ON HOW TO MAKE A CLEAR
PRESENTATION, TO PRESENT WHAT
WE THINK OR FEEL...”
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
46. DIALOGIC
FROM WORK OF RUSSIAN
PHILOSOPHER MIKHAIL BAHKTIN
“A DISCUSSION THAT DOES NOT
RESOLVE ITSELF BY FINDING
COMMON GROUND...”
@WILLSH
SMITHERY.CO
47. DIALOGIC:
“[PEOPLE] BECOME
MORE AWARE OF
THEIR OWN VIEWS
AND EXPAND THEIR
UNDERSTANDING
OF ONE ANOTHER”
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
48. E
A C
H
G b
F D
IN DIALOGIC
CONVERSATION,
IDEOLOGIES COEXIST
@WILLSH
SMITHERY.CO
49. E
A C
H
G b
F D
THEY
CONSTANTLY
INTERACT AND
INFORM EACH
OTHER
@WILLSH
SMITHERY.CO
50. E
A C
H
G b
F D
EACH IDEOLOGY
CAN HOLD MORE
SALIENCE IN
CERTAIN
CIRCUMSTANCES
@WILLSH
SMITHERY.CO
51. E
A C
H
G b
F D
CHANGES CAN BE
MADE IF A
STRATEGY DOES
NOT HAVE THE
DESIRED EFFECT
@WILLSH
SMITHERY.CO
52. THIS MIGHT NOT JUST APPLY TO
“CONVERSATION”
@WILLSH
SMITHERY.CO
101. OWNING LOTS OF BRANDS
MAKES IT HARD
@WILLSH
SMITHERY.CO
102. ZOMBIE
BRANDS
“THE MUSIC IS DEAD, BUT IT WON’T GO AWAY.
IT’S CONSTANTLY REPLAYED TO US, AND IT IS
LIKE ZOMBIE CULTURE”
ADAM CURTIS
@WILLSH
SMITHERY.CO
133. “LEARN, THINK AND
THRIVE IN THE
CONTEXT OF WORKING
WITH MULTIPLE
PERSPECTIVES AND
ULTIMATE
UNCERTAINTY”
RUPERT WEGERIF
@WILLSH
SMITHERY.CO
134. MULTIPLE PERSPECTIVES...
MAKING SENSE OF BROAD BRANDS
EMILY HARE, EDITOR, CONTAGIOUS
HTTP://RIVETIN.GS/CONTAGIOUS
LINKS TO ESSAYS FROM JOHN V WILLSHIRE, MARTIN WEIGEL,
MARK EARLS, SARAH WATSON, MARCUS WENNER...
@WILLSH
SMITHERY.CO