20. âFRACKING IS AN
AGGRESSIVE, INVASIVE
TECHNIQUE FOR
EXTRACTING VALUABLE
RAW MATERIALS OUT OF
HARD TO REACH PLACESâ
PHIL ADAMS, BLONDE DIGITAL
(AND CHEMICAL ENGINEER GRAD)
@WILLSH
SMITHERY.CO
23. âI BELIEVE THAT THE FUTURE OF BRAND
COMMUNICATIONS LIES IN FINDING A
WAY TO BECOME PART OF COMMUNITIES,
AND COMMUNICATE WITH THEM IN A
WAY THAT IS SHARED, PARTICIPATORY
AND RECIPROCALâ
ME, FIVE YEARS AGO, BEING A DICK
@WILLSH
SMITHERY.CO
29. âCREATING ASTOUNDING
PRODUCTS IS THEIR MAIN
OBSESSION. THERE IS ALWAYS
SOMETHING NEW TO SAYâ
JIM CARROLL, BBH
ON HOW TECH COMPANIES BUILD BRANDS
@WILLSH
SMITHERY.CO
30. PERHAPS BRANDS AND THE
SOCIAL WEB ARE JUST VERY
DIFFERENT TYPES OF THING?
@WILLSH
SMITHERY.CO
35. IT CONTAINS A
VERY USEFUL
WAY TO THINK
ABOUT
CONVERSATION
@WILLSH
SMITHERY.CO
36. âWHEN WE SPEAK ABOUT
COMMUNICATION SKILLS, WE FOCUS
ON HOW TO MAKE A CLEAR
PRESENTATION, TO PRESENT WHAT
WE THINK OR FEEL...â
RICHARD SENNETT, TOGETHER
@WILLSH
SMITHERY.CO
46. DIALOGIC
FROM WORK OF RUSSIAN
PHILOSOPHER MIKHAIL BAHKTIN
âA DISCUSSION THAT DOES NOT
RESOLVE ITSELF BY FINDING
COMMON GROUND...â
@WILLSH
SMITHERY.CO
88. â
IâM REALLY INTERESTED IN THE MAKING
OF âITâ -WHERE THE MAKING IS PART OF
THE STORY OF THE âITâ...
â
THOMAS HEATHERWICK
@WILLSH
SMITHERY.CO
101. OWNING LOTS OF BRANDS
MAKES IT HARD
@WILLSH
SMITHERY.CO
102. ZOMBIE
BRANDS
âTHE MUSIC IS DEAD, BUT IT WONâT GO AWAY.
ITâS CONSTANTLY REPLAYED TO US, AND IT IS
LIKE ZOMBIE CULTUREâ
ADAM CURTIS
@WILLSH
SMITHERY.CO
133. âLEARN, THINK AND
THRIVE IN THE
CONTEXT OF WORKING
WITH MULTIPLE
PERSPECTIVES AND
ULTIMATE
UNCERTAINTYâ
RUPERT WEGERIF
@WILLSH
SMITHERY.CO
134. MULTIPLE PERSPECTIVES...
MAKING SENSE OF BROAD BRANDS
EMILY HARE, EDITOR, CONTAGIOUS
HTTP://RIVETIN.GS/CONTAGIOUS
LINKS TO ESSAYS FROM JOHN V WILLSHIRE, MARTIN WEIGEL,
MARK EARLS, SARAH WATSON, MARCUS WENNER...
@WILLSH
SMITHERY.CO