Assessment Brief – Level Six Undergraduate Business and Mana.docx

Assessment Brief – Level Six Undergraduate
Business and Management modules
SM0374
v1 (Rubric unchanged from 2014-15 v3) Page 1 of 6
Module Code: SM0374 –
Module Title: Strategic Management and Leadership
Distributed on: Hand in Date: Check noticeboards
Further information about general assessment criteria, ARNA
regulations, referencing and plagiarism
can be found on the module site on the e-Learning Portal (eLP).
Students are advised to read and
follow this information.
Task:
Choose one company from the list published on the eLP (see
Assessment Folder). For this company,
explain how successful you think it is and discuss the strategic
reasons behind that success. Your
explanation should include something about the contribution of
leadership to the company. Go on to
suggest strategies and/or actions for ensuring success in the

future.
You should read the guidance on page 2 of this brief and the
marking scheme at the end of this brief
to understand how you should approach the assignment and how
marks will be allocated.
Further guidance, including examples of marker feedback
(shown in Lecture L08) and Revision Audio-
Visual Presentations will appear on the eLP.
Notes:
a. Word limit = 3,600 words. See page 3 of this brief for an
explanation.
b. Tables with sentences (rather than data) WILL be included in
the word count
c. No appendices are permitted.
d. The assignment contributes 100% of the module mark.
Format for submission:
-
justified, 1½ spacing.
your assignment.
show your student ID.

IAL – You must leave at least 5cm of ‘white space’
at the end of each section. This is
the space for your marker to write feedback comments on the
preceding section. Please note
that we may not use all of the 5cm – it depends what type of
feedback we think is needed for
each answer.
a reference list
The VRIN Summary Table is
usually shown in journals and textbooks with ticks and crosses.
We require you to use the
letter “Y” for “Yes” and the letter “N” for “No” and the “?”
symbol for “Uncertain or Maybe”.
Standard Assessment Brief for 2018-19
Assignment Brief 2018-19
SM0374
Guidance
We want you to tell us how you think the company has been
able to compete successfully and justify

your answer with analysis based on topic areas taught as part of
this module. “Success” could be
evaluated in terms of measures such as growth, profitability,
market share and so on. But how has
the company achieved this position which may have taken
several years?
To tackle the question you need to carry out a full strategic
analysis of the company and the business
environment. But we only want to read the really important
elements of that analysis and the
conclusions you draw. You have to judge what is most
important and present this to us in a clear,
academically rigorous manner. You must present conclusions
(your interpretation of the analysis) for
each section below.
Your assignment should contain the following sections (5cm
spacing between each) numbered exactly
as follows. Mark allocations are shown in the marking scheme
at the end of this brief.
1. A brief (maximum 100 words) introduction to the company
2. Company data which can be used to evaluate its success
concluding with your thoughts about
whether or not the company can be described as “successful”.
3. An outline of 6 to10 business reasons behind the success
stated in a simple, straightforward
way with a brief (4/5 sentences) explanation of each reason.
Avoid strategy “jargon”; no
analysis is required – this is a test of your broad business
knowledge and understanding.
4. A detailed analysis of the company’s strategic capabilities

starting with a Value Chain and
followed by a VRIN evaluation. Your interpretation of the
analysis must clearly show how the
company has been able to build competitive advantage.
5. An evaluation of the contribution of leadership to the
company’s success, basing this on
appropriate theory. A wide range of topics will be acceptable
including:
o Leadership (e.g. styles, attributes)
o Management theories
o Organisational culture
o Decision-making
6. A detailed analysis and interpretation based on one further
topic area from the following list:
o Business (competitive) strategy consistent with strategic
capabilities
o International strategy (based on the framework in Exploring
Strategy)
o Innovation strategy
o Collaboration (alliances, joint ventures, mergers and
acquisitions)
7. An explanation of any external and/or internal factors that
might make it difficult for the
company to be successful in the future and suggestions (based
upon your prior analysis) as to

how the company can best deal with these.
theories/concepts on which your
analysis is based. The only exception to this is the suggestions
you make in Section 7; these
should be YOUR original ideas and therefore citations are not
expected.
References section at the end of your
assignment
citation is plagiarism
citation is poor scholarship
– use
double quotation marks and citation
including page number
should use your own words.
SM0374

Final Submission of Assignment:
Newcastle City Campus
Assignment Submission Folder before
the Module Submission Deadline. This will be an electronic
copy of the assignment in PDF
format which should be uploaded to a particular folder
depending upon your programme of
study (see next item).
Folder A and Business
Programme Students to use Folder B (see eLP for full
instructions).
Submission.
will be available after the normal
deadline has expired.
-finished assignments to the
TurnItIn Draft Folder before
submitting to their Final Folder. They will receive a TurnItIn
Similarity Report*. See the eLP
for full instructions.
* Please note that TurnItIn Similarity Reports issued to
students from the Draft Folder only compares your assignment

to previously submitted or
published work; whereas the Final TurnItIn Similarity Report
(sent to staff only) will also compare your work to that of your
fellow students.
CV Partner Institutions (in Hong Kong and Singapore)
Follow your institution’s regulations regarding print copy (or
electronic) assignment submission.
Word Limits and Penalties for Assignments
If the assignment is within +10% of the stated word limit no
penalty will apply.
The word count is to be declared on the front page of your
assignment and the assignment cover
sheet. The word count does not include:
ate tables, figures and illustrations (but see note (b)
on p1)
Please note, in text citations [e.g. (Smith, 2011)] and direct
secondary quotations [e.g. “dib-dab
nonsense analysis” (Smith, 2011 p.123)] are INCLUDED in the

word count.
If this word count is falsified, students are reminded that under
ARNA page 30 Section 3.4 this will be
regarded as academic misconduct.
If the word limit of the full assignment exceeds the +10% limit,
10% of the mark provisionally awarded
to the assignment will be deducted. For example: if the
assignment is worth 70 marks but is above the
word limit by more than 10%, a penalty of 7 marks will be
imposed, giving a final mark of 63.
LATE SUBMISSIONS
Newcastle & London
Under the prevailing ARNA regulations, students that submit up
to 24 hours late (and do not have an
approved extension to deadline) will be penalised by a
deduction of 10 marks (10% of available
marks). Special Late Folders will be open on the eLP for 24
hours after deadline (use one of these if
you do not have an approved extension).
CV Partner Institutions
Please consult your local administrator concerning late
submission.
SM0374

Mapping to Programme Goals and Objectives:
This assessment will contribute directly to the following
Undergraduate programme goals and
objectives:
1. Knowledgeable about the theory and practice of international
business and management
Objectives:
Students will be able to:
x 1. Acquire knowledge of functional areas of business and
management.
2. Acquire knowledge of specialist areas of business.
x 3. Apply their knowledge to business and management
contexts.
x 4. Conduct contemporary research into business and
management.
2. Skilful in the use of professional and managerial techniques
and processes
Objectives:
1. Provide evidence of self reflection as a means of informing
personal development planning.

2. Demonstrate effective interpersonal communication skills
and the ability to work in a team.
x 3. Demonstrate critical thinking skills
x 4. Demonstrate problem solving skills.
3. Aware of ethical issues impacting on business and
professional practice
Objectives:
1. Identify an ethical dilemma in a business situation
2. Suggest ethical solutions to this dilemma
4. Employable as graduates
Objectives:
1. In the context of securing graduate employment demonstrate
the skills of self presentation.
Achievement of Goal 1 Objective 4 and Goal 2 Objective 3 are
measured throughout the
assignment. The other Goals and Objectives are measured
primarily in certain sections –
these are shown on the feedback sheet below.

SM0374
Student ID ………………… Programme
……….…………………………………… FT/PT Location
……………………………
Grade Excellent Very Good Good Adequate Inadequate Bad
S
u
c
c
e
s
s
fu
l?
A sophisticated but clear
discussion of what is meant by
“successful” and how this

applies to the company,
supported by a range of data
types.
7-10
A discussion of how
successful the company is
consistent with at least two
types of appropriate data.
Recognises that “success” can
be difficult to evaluate.
6
A statement of how successful
the company is consistent with
two types of appropriate data
but very little discussion.
5
A statement of how successful
the company is consistent with
one type of relevant data
4

Very little relevant data, no
attempt at evaluation of
success
3
Almost no relevant data, no
evaluation of success
0-2
B
u
s
in
e
s
s
R
e
a
s

o
n
s
An excellent set of key
reasons with good, clear
explanations. Very good
research and demonstration of
business knowledge.
Goal 1 Obj 1 exceeded
7-10
A very good set of reasons
with good explanations. Good
business knowledge.
6
A good set of reasons, some
less than key, but good
explanations. Reasonable
business knowledge.
5

Acceptable set of reasons but
either too few or too many to
be considered a set of key
reasons. Basic explanation,
basic research, adequate
business knowledge.
Goal 1 Obj 1 met
4
Either rather limited or else a
scattergun list with weak
explanations. Research very
limited – does not demonstrate
adequate business
knowledge.
Goal 1 Obj 1 not met
3
No understanding of the
reasons underpinning
success. Very poor research.
Fails to demonstrate any
significant business
knowledge.
0-2
A
n
a
ly

s
is
a
n
d
In
te
rp
re
ta
ti
o
n
o
f
c
a
p
a
b
il
it
ie
s

Excellent discussion
supported by rigorous and
detailed analysis
21-30
Very good discussion based
on accurate analysis covering
most of the relevant points
18-20
Good discussion based on
analysis that is generally good
but has gaps or small errors
15-17
Basic discussion based on
analysis that is competent but
no more.

Goal 1 Obj 3 met
12-14
Poor quality, partial analysis
that does not support any
discussion.
9-11
No evidence the student
understands the topic area.
Analysis of very poor quality.
0-8
L
e
a
d
e
rs
h
ip

Excellent evaluation supported
by rigorous analysis based on
relevant theory. The data has
been collected from a wide
range of sources.
11-15
Very good evaluation with
careful analysis based on
relevant theory with well-
researched data
9-10
Good evaluation based on
relevant theory with good data.
7.5-8.5
Basic evaluation based on
relevant theory. Analysis
competent but no more.

6-7
Inadequate evaluation – either
the theory is not relevant or
the analysis is of poor quality.
4.5-5.5
understands any relevant
theory. No evaluation.
0-4
SM0374

Grade Excellent Very Good Good Adequate Inadequate Bad
A
n
a
ly
s
is
a
n
d
In
te
rp
re
ta
ti
o
n
o
th
e
r

to
p
ic
Excellent discussion
supported by rigorous and
detailed analysis
14-20
Very good discussion based
on accurate analysis
12-13
Good discussion based on
analysis that is generally good
but has gaps or small errors
10-11

Basic discussion based on
analysis that is competent but
no more.
8-9
Either the topic area is not
relevant or the analysis is of
poor quality.
6-7
understands any relevant topic
areas. Analysis of very poor
quality.
0-5
F
a
c
to
rs

a
n
d
S
u
g
g
e
s
ti
o
n
s
More than two good
suggestions with excellent
rationales based on identified
factors.
11-15
Two good suggestions
appropriate to the company
with very good rationales
based on identified factors

9-10
One relevant suggestion with
good rationale based on
identified factors OR two
relevant suggestions with brief
rationales.
7.5-8.5
One relevant suggestion with
a brief rationale based on
identified factors.
Goal 2 Obj 4 met
6-7
Suggestions lack relevance
and a convincing rationale
based on identified factors
4.5-5.5

understands much about the
company at all,
0-4
Total 70 - 100 60 - 69 50 - 59 40 - 49 30 - 39 0 - 29
Other General Comments:
NAME:
ELM-200
Instructor’s Name
DATE
*Please review the original assignment directions and rubric
prior to submission. Don’t forget: 50-100 words per entire
scenario response. It is fine to go over the maximum. Minimum
of one scholarly source per rationale for support.
Personal and Social Development Scenarios

Scenario 1
In an upcoming lesson in third grade, you will be addressing
state standards related to listening and speaking (e.g., gaining
the floor in respectful ways, listening to others with care,
speaking one at a time about the topics and texts under
discussion). How would you encourage parents/guardians to
support this standard outside of the classroom?
Classroom Strategies (within your own instruction at school)
One
Collaboration Strategies (with parents)
Method of Communication
(i.e. phone, Remind, conference in person, newsletter, etc.)
Rationale for the Method of Communication
(defend your type of communication here. Research support is
required.)
Scenario 2
James, an African American student, is very successful in your
class and has been on the honor roll for the past three quarters.
His family is concerned with his abilities to socialize with peers
of various cultural backgrounds. How can you support the
families in your classroom in embracing cultural identity’s role
in a student’s personal and social development?
required.)

Scenario 3
Recently, a concerned parent brings to your attention that a poll
was taken on social media, and students in your class nominated
Jenna as the “biggest loser.” How can you best communicate
your school’s policy on cyberbullying, your plan to address the
concern at school, and how can parents address it in the home?
required.)
Scenario 4
For the past few weeks, you have noticed that several cliques
have developed in your classroom and there are many students
being left out of social activities in and out of the classroom.
There are beginning to be tensions rising between two of the
cliques. How can you encourage inclusion, and explain to
parents how they can support you from home?

required.)
Scenario 5
At the beginning of the school year, you notice that several of
your sixth graders are wearing the same brand of Nike shoes. A
few days later, you overhear a few of these students mocking
another student for not having these same shoes. The next week,
the student being teased comes to school in the Nike shoes. How
can you address peer pressure within your classroom and
encourage parents to support the concept from home?
required.)
References

Assessment Brief – Level Six Undergraduate Business and Mana.docx

Assessment Brief – Level Six Undergraduate Business and Mana.docx

Assessment Brief – Level Six Undergraduate Business and Mana.docx

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