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GO BRAND YOURSELF. How to land a job with personal branding in 5 steps

GO BRAND YOURSELF. How to land a job with personal branding in 5 steps

How building a strong Personal Brand could help you find your next job.
The presentation shows how to easily apply 5 Branding pillars to create a strong Personal Brand and increase your chances to get hired.
I have applied each Branding principle to myself, creating a Visual CV (or Visual Resume) for my Personal Brand, which focuses on Psychology, Marketing and Creativity.

http://www.galbiatilorenzo.com

Please share this with friends and colleagues on any Social Platform (pubs and bars included!)

Please leave a feedback, I'd love to hear from you

How building a strong Personal Brand could help you find your next job.
The presentation shows how to easily apply 5 Branding pillars to create a strong Personal Brand and increase your chances to get hired.
I have applied each Branding principle to myself, creating a Visual CV (or Visual Resume) for my Personal Brand, which focuses on Psychology, Marketing and Creativity.

http://www.galbiatilorenzo.com

Please share this with friends and colleagues on any Social Platform (pubs and bars included!)

Please leave a feedback, I'd love to hear from you

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GO BRAND YOURSELF. How to land a job with personal branding in 5 steps

  1. GO BRAND YOURSELF! Lorenzo Galbiati How to land a job with April 2013 Personal Branding IN 5 STEPS
  2. WHY PERSONAL BRANDING MATTERS
  3. BRAND CHOICE Can be compared to the HIRING PROCESS
  4. Traditional Decision Making Model Need Recognition Information Search Evaluation of Alternatives DECISION (Post-decision Evaluation)
  5. However, In the current market unlimited choice options are available
  6. And decision making can become OVERWHELMING
  7. decision makers will rely on Hence, HEURISTICS (or, cognitive shortcuts)
  8. And choose the option that is most POPULAR RECOGNIZABLE FAMILIAR EMOTIONAL
  9. In Marketing terms… They will pick the STRONGEST BRAND
  10. Wins the sale The STRONGEST brand JOB
  11. How can you build a STRONG BRAND? SO…
  12. Uncover your (1) First BRAND IDENTITY
  13. You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place ” “ David Ogilvy
  14. Try to answer the following questions
  15. “A creative WHO AM I? consumer psychologist with a passion for understanding The links between behaviour and brands“
  16. WHAT DO I DO? “I’m experienced in producing consumer-based insights for global brands and able to turn curiosity into actions“
  17. WHY DO I DO IT? “I’m passionate about brands and to deepen my understanding of human behaviour”
  18. Identify your (2) Second STRENGTHS
  19. Strategic Insight and Storytelling
  20. CRITICAL creative thinking &
  21. FAST LEARNER
  22. TEAM WORK
  23. Time Management
  24. Identify what makes you (3) Third UNIQUE
  25. Be yourself, everyone else is already taken ” “ Oscar Wilde
  26. MARKETING CREATIVITYPSYCHOLOGY ME
  27. Identify your (4) Fourth TARGET SEGMENTS
  28. If you’re not thinking segments, you are not thinking marketing Theodore Levitt ” “
  29. Clearly define the you are ROLES TARGETING
  30. THE STRATEGY CONSULTANT • Works for a small-medium sized brand strategy or innovation consultancy • Has some experience in qualitative research and strategy, and a creative background • Loves moderating creative workshops to facilitate problem solving and brand building “The thing I love the most about my job is the possibility to work on a wide variety of accounts. Each project I’ve worked on required a unique mix of creativity and innovation. I believe that successful strategies are built on a brand’s heritage.”
  31. THE ACCOUNT PLANNER • Works for an Ad-agency, acting as a bridge between the client and the creative team • Acts as the ‘voice of the consumer’ within the agency, trying to understand consumers’ needs and desires • Responsible for matching the client’s objectives with consumer needs, and writing the creative brief “Most people think that only copywriters and art directors work in Advertising. They’re wrong. Ad agencies need people that can fill the gap between Account Management and Communications Strategy. They need people like me.”
  32. THE ASSISTANT BRAND MANAGER • Works in the Marketing department of a large client-side company • Responsible for assisting the brand manager in the development of brand proposition and strategy, and monitoring the brand’s performance • Liaising with brand strategy consultancies, and advertising and market research agencies “The best thing about my job is feeling like a part of a big family. I work with different teams within the company, and receive ongoing training and mentoring. I’m growing with the company!”
  33. Formulate your (5) Fifth COMPETITIVE POSITIONING
  34. Don’t hide your differences, But shout about them. Be proud of them ” “ Sir John Hegarty
  35. Marketing Knowledge size= Creative Thinking ME Creative Marketer Economics Student Comms Expert Consumer Understanding Competitor Analysis and Positioning Market Researcher
  36. IDENTITY Now, let’s put all the bits together… STRENGTHS UNIQUENESS TARGET POSITIONING + + + +
  37. …To create a UNIQUE MIX
  38. A LONG-LASTING
  39. STRONG
  40. PERSONAL BRAND YOUR BRAND HERE
  41. About the of this presentation AUTHOR
  42. If you liked this presentation so far, please SHARE IT It takes just a click but means a lot to me NEXT SLIDE 
  43. What you DON’T KNOW about ME
  44. I LIVE in London
  45. Where I WORK in Marketing Research and Strategy
  46. I’m FROM Milan
  47. where I’ve STUDIED Psychology
  48. and WORKED as a FREELANCE VIDEO ARTIST
  49. I’ve also lived in Leiden (The Netherlands)
  50. Where I SPECIALIZED in Economic and Consumer Psychology
  51. Now, I’d love to hear what GET IN TOUCH! www.galbiatilorenzo.com @lore_drop Lorenzo Galbiati YOU think
  52. If you liked this presentation, SHARE IT with friends and colleagues You could help someone find their NEXT JOB!
  53. GRAZIE THANK YOU DANK U
  54. A Very Special THANK YOU TO Drew McLellan For his awesome post about this presentation Click HERE to read the post
  55. I do not own the rights to any of the pictures used in this presentation, which belong to their respective owners, listed below by slide number CREDITS #01 - http://www.flickr.com/photos/alltheaces/1589875058/ #02 - http://www.flickr.com/photos/skrubu/6774880151/ #03 - http://www.flickr.com/photos/danilomancha/5830533678/ #05 - http://www.flickr.com/photos/doug88888/3871344752/ #06 - http://www.flickr.com/photos/cayusa/2194119780/ #08 - http://www.flickr.com/photos/bazik/395792175/ #11 - http://www.flickr.com/photos/thomashawk/7030766839/ #19 - http://www.deviantart.com/art/Edgar-Allen-Poe-Book-Sculpture-329702211 #20 - http://www.creativecriminals.com/images/mercedesleftrightbrain5.jpg #21 - http://www.flickr.com/photos/w4nd3rl0st/6116828119/ #22 - http://upload.wikimedia.org/wikipedia/commons/8/81/Original_allblacks.jpg #23 - http://www.flickr.com/photos/pepe50/2877261320/ #26 - http://www.flickr.com/photos/96dpi/4248131945/ #30 - http://www.flickr.com/photos/viamoi/3417420554/ #31 - http://www.flickr.com/photos/anseledwardsphotography/8514065195/ #32 - http://www.flickr.com/photos/unisono/516724172/ #37 - http://www.flickr.com/photos/40885569@N03/3763470907/ #38 - http://www.flickr.com/photos/mexicanwave/68083158/ #39 - http://www.flickr.com/photos/arnolouise/2442296544/ #41 - http://www.flickr.com/photos/splorp/8198184756/ #43 - http://www.flickr.com/photos/simon__syon/7204783318/ #44 - http://www.flickr.com/photos/dietpoison/144466020/ #45 - http://www.flickr.com/photos/paco_calvino/6743924171/ #46 - http://www.lbollini.it/upload/bsquared/images/contents/changes.jpg #48 - http://farm8.static.flickr.com/7067/6879965017_e619d929b1.jpg #49 - http://www.flickr.com/photos/jeremybrooks/2297020344/ #50 - http://www.flickr.com/photos/st3f4n/4012030328/

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