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Designer in
the Machine
Gail Swanson | @practicallyUX
Designer in the Machine
Welcome
Design defence
Design for the
user
Beyond persuasion
Design is change
Human centered change
Pre-contemptation
Contemplation
Preparation
–Scott Berkun
“Ideas are made of
other ideas.”
Work
Differently
Build upon the
work of others
Self organize
Best practices are
a fallacy
An inclusive process
yields better design
Let go
Work with others
Enable non-
designers
Talk about
risk
Spark
divergence
Appreciate
progress
Spend time with jerks
The work to create the
design is as valuable
as the design itself
Be a part of it
Thank you
@practicallyUX
Gail Swanson

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