People use mobile devices for surprisingly complex tasks. Their constant presence trumps the extra time it may take to manipulate the small screen with clumsy fingers. So how do we deliver a simple mobile experience while delivering the breadth of functionality that users and stakeholders want to cram into these tiny containers? Gail will shows you how to apply essential design concepts like progressive disclosure, complexity masking, and linear pathways to create the perception of simplicity for your users. Broaden your strategies for getting all those features that your stakeholders ask for with a design simple enough for your dad to understand.

1. ©Gail Swanson @practicallyux©Gail Swanson @practicallyux
10lbs of
Features in a
5lb App
TIPS ON CREATING SIMPLE YET ROBUST
EXPERIENCES FOR MOBILE DEVICES
BY GAIL SWANSON

2. ©Gail Swanson @practicallyux
How do you get
IT ALL
in
THERE?
Jim Vtoons https://www.blogger.com/profile/08669404778501007889

3. ©Gail Swanson @practicallyux
COMPONENTS OF
EXPERIENCE
brand context interaction

4. ©Gail Swanson @practicallyux
It starts with
DESIGN
STRATEGY …now more fun
and effective!

5. ©Gail Swanson @practicallyux
COMPLEXITY EFFORT PERCEPTION
reduce minimize craft
TECHNIQUES

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1
reduce
COMPLEXITY

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ruthless prioritization
©Gail Swanson @practicallyux

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What do they need?
©Gail Swanson @practicallyux

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mental model
©Gail Swanson @practicallyux

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feedback loops
©Gail Swanson @practicallyux

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2
reduce
EFFORT

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flow
©Gail Swanson @practicallyux

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disclosure
©Gail Swanson @practicallyux

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layering
©Gail Swanson @practicallyux

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structured choice
©Gail Swanson @practicallyux

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3
craft
PERCEPTION

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GESTALT
principles
Max Wertheimer, Wolfgang Kohler, Kurt Koffka,
Kurt Lewin

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closure continuation
©Gail Swanson @practicallyux

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common fate
©Gail Swanson @practicallyux

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proximity & similarity
©Gail Swanson @practicallyux

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reduce interface noise
©Gail Swanson @practicallyux

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aesthetics
©Gail Swanson @practicallyux

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reduce
COMPLEXITY
minimize
EFFORT
craft
PERCEPTION
©Gail Swanson @practicallyux

24. ©Gail Swanson @practicallyux
thank you
Gail Swanson
Associate Director, UX
MANIFEST DIGITAL
@practicallyUX www.practicallyUX.com