The document describes a marketing campaign called "Angry Whopper" that uses various media touchpoints like Facebook, billboards, and brochures to target customers and promote an extra spicy burger product called the Angry Whopper. The campaign's goal is to attract customers interested in hot and spicy foods through attention-grabbing advertisements and an online fan page.

2. TARGET
OF
ANGRY WHOPPER

3. 30
29 28
Hot style
ANGRY WHOPPER “CONCEPT”
ANGRY WHOPPER

5. VERY
HOT

6. X-
Trem
e !

7. Media
Touch
Points

8. FACEBOO
K
TARGET
Lifestyle

9. Fan page face
> book Page
>
Product

10. BILL BOARD
TARGET
Product
>
>
Product

11. Broc
hure
200
>
ANGRY WHOPPER
>