Custom Brand Builders is a full-service advertising, design and digital agency. They offer strategic development, branding, advertising, design, and digital services. Their seven-step branding process focuses on brand evaluation, competitive analysis, market research, strategy development, creative execution, campaign validation, and metrics. Their portfolio includes work for clients in various industries like healthcare, finance, and government.

1. CUSTOM BRAND BUILDERS

3. WHAT WE DO
We’re a fully integrated advertising, design and digital partner. Messaging craftsmen whose success is measured by an
intangible bond that people form with the brands we define. We bring creativity, expertise and efficiency to everything we do.
By combining traditional, interactive, and guerrilla efforts, we consistently deliver smart, results-oriented solutions.
Advertising
Design
Digital
Strategic Development
Television
Brand Identity
Website Design/Development
Branding
Radio
Brochures
Search Engine Optimization
Account Management
Print
Annual Reports
Mobile Marketing
Market Research
Online
Exhibit Graphics
Social Marketing
Media Planning/Buying
Outdoor
Signage
Custom Applications
Print Management
Direct Mail
Product Packaging
Digital Signage
Broadcast Production
Videos
Magazines
Email Marketing
Postproduction
Photography
Illustration
See more at hanloncreative.com

4. OUR PROCESS
Branding is a team effort that takes a full commitment from everyone involved.
Our Blueprint to Successful Branding™ is a seven-step process designed to keep
both agency and client in sync, honest and focused.
01 // Brand Evaluation
02 // Competitive Analysis
03 // Market Research
04 // Strategy Development
05 // Creative Execution
06 // Campaign Validation
07 // Metrics Dashboard

5. OUR WORK
We’re not interested in creating the next great ad. We’re interested
in changing behaviors, solving problems and fueling growth.
Yesterday’s big idea is today’s fleeting notion. We judge concepts
on relevance, emotion, creativity, longevity and applicability.
Good Neighbor Pharmacy Television
“Motorcycle” :30

6. KIWI Television
“Man’s Man” :15
“All the Luck” :15
American Heritage Television
“Forefathers” :30
See more at hanloncreative.com

7. Print campaign for KIWI shoe care received six ADDY awards from the Philadelphia Ad Club and was
recognized by Lürzer’s International Archive Vol. 6/10 and 2011 Communication Arts Advertising Annual.

8. Print campaign concept for Heartland Payment Systems, one of the largest payment processors in the United States.
See more at hanloncreative.com

9. Brand guidelines and collateral materials for AmerisourceBergen.
Product packaging for Muralo’s Breathe Safe and Superfinish paint.
Product brochure for DentalEZ’s Simplicity,
an industry-leading dental chair.

10. Outdoor concepts for Comcast Sportsnet “We Live Philly Sports” campaign.
See more at hanloncreative.com

11. Website for Citco, the worldwide group of independent financial service
providers serving the world’s elite hedge funds and high-net-worth individuals.
Website designed in conjunction with KIWI’s “Stay Dry” campaign
used to promote its comprehensive line of outdoor products.
citco.com
kiwistaydry.com

12. Website for The ACE Club, the most exclusive
corporate country club in the nation.
Website for the U.S. Department of Agriculture’s IUFRO World Congress
conference to be held October 5-11, 2014, in Salt Lake City, Utah.
theaceclubonline.com
IUFRO2014.com
See more at hanloncreative.com

13. OUR PITCH
We’re creative experts who offer a wide variety of capabilities, a painless process and a robust portfolio
of thinking. Give us something to sink our teeth into and let us show you what we can do.

14. SMART STRATEGY
CREATIVE DELIVERY
267.421.5755
info@hanloncreative.com
hanloncreative.com