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Ride the new opportunity with the Microsoft Cloud Platform Riccardo Sponza Technical Evangelism Manager http://www.microsoft.com/cloud/

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Web Apps <ul><ul><li>9.9 Bilion messages per day on Windows Live Messenger </li></ul></ul><ul><ul><li>600 Milion of Unique Users per month on Windows Live & MSN </li></ul></ul><ul><ul><li>500 Milion of Active Windows Live Id </li></ul></ul><ul><ul><li>1 Milion of Active Users on Business Productivity Online Suite in 36 Countries </li></ul></ul><ul><ul><li>5 Petabyte of content on Xbox Live during Christmas week </li></ul></ul><ul><ul><li>1 Petabyte of updates delivered every month through Windows Update </li></ul></ul>

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The Promise of the Cloud Increase agility, faster ROI, & better TCO Lower barrier & flexible payment models Reduce complexity & cost of service management Understanding both implications

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Workload Patterns Optimal For Cloud Usage Compute Time Average Inactivity Period <ul><ul><li>On & off workloads (e.g. batch job) </li></ul></ul><ul><ul><li>Over provisioned capacity is wasted </li></ul></ul><ul><ul><li>Time to market can be cumbersome </li></ul></ul>Compute Time Average Usage <ul><ul><li>Unexpected/unplanned peak in demand </li></ul></ul><ul><ul><li>Sudden spike impacts performance </li></ul></ul><ul><ul><li>Can’t over provision for extreme cases </li></ul></ul>Average Usage Compute Time <ul><ul><li>Successful services needs to grow/scale </li></ul></ul><ul><ul><li>Keeping up w/ growth is big IT challenge </li></ul></ul><ul><ul><li>Complex lead time for deployment </li></ul></ul>Compute Time Average Usage <ul><ul><li>Services with micro seasonality trends </li></ul></ul><ul><ul><li>Peaks due to periodic increased demand </li></ul></ul><ul><ul><li>IT complexity and wasted capacity </li></ul></ul>

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Microsoft “On-Premise” and “Cloud” Symmetry

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CASE STUDY Company Profile: <ul><li>Benefit Drivers: </li></ul><ul><li>Provides integrated collaboration </li></ul><ul><li>Product integration </li></ul><ul><li>Provision additional capabilities on an as-needed basis </li></ul><ul><li>Delivers enterprise support model </li></ul><ul><li>Situation/Solution: </li></ul><ul><li>Implemented : Microsoft Online Services: SharePoint Online, Exchange Online, OCS Online, Live Meeting </li></ul><ul><li>Deliver the next generation Intranet. </li></ul><ul><li>Create a more collaborative environment. </li></ul><ul><li>Simplify integration. </li></ul><ul><li>Create two-way communication. </li></ul><ul><li>Consolidate multiple technical infrastructures. </li></ul><ul><li>Leverage existing infrastructure. </li></ul><ul><li>Key Advances: </li></ul><ul><li>Evergreen Support Deployment (no patching) </li></ul>Microsoft Online Services at Coca-Cola Enterprises Establish digital communications as a key enabler to engage employees with the company, drive effectiveness and efficiency and improve collaboration and innovation. 73,000 employees: 30,000 knowledge workers. 40,000+ employees that work out of factories and depots. 2.4 vending machines and coolers. 30Is the largest marketer and distributor of Coca-Cola products.

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CASE STUDY Company Profile: <ul><li>Benefit Drivers: </li></ul><ul><li>Peak Management. </li></ul><ul><li>Using Windows Azure Domino's is developing a solution that will deploy and run its Java/Tomcat code in the cloud. </li></ul><ul><li>Situation/Solution: </li></ul><ul><li>Java runs on Azure </li></ul><ul><li>Service Bus provides VPN like connectivity </li></ul><ul><li>Azure storage technologies are easily abstracted </li></ul><ul><li>Key Advances: </li></ul><ul><li>Switch from on-premises to in the cloud infrastructure based on requests. </li></ul><ul><li>Server costs are all allowed by the Microsoft datacenter </li></ul>Domino's is one of the busiest e-commerce sites in the world, with more than 20 million pizzas ordered online per year. (IaaS & PaaS) Domino's Pizza Java Tomcat-based application running on Windows Azure Application Abstraction Layer Azure Technology Domino’s Technology

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CASE STUDY Company Profile: <ul><li>Benefit Drivers: </li></ul><ul><ul><li>Easy, Efficient Deployment </li></ul></ul><ul><ul><li>Lower Costs, High Scalability </li></ul></ul><ul><ul><li>Excellent Customer Solution </li></ul></ul><ul><li>Situation/Solution: </li></ul><ul><li>3M wanted to make its Visual Attention Service (VAS) available to customers as a Web-based application, with high performance, scalability, and low infrastructure and management costs. </li></ul><ul><li>3M used the Windows Azure ™ platform to deliver the VAS solution to customers, taking advantage of Microsoft ® data center infrastructure and service management to keep performance high and costs low. </li></ul><ul><li>Key Advances: </li></ul><ul><li>The ability to make an innovative service available to a global audience, while keeping costs low and getting to market quickly. </li></ul>3M Launches Web-based Visual Attention Service to Heighten Design Impact “ Windows Azure helps 3M customers take advantage of complex algorithms that encapsulate 30 years of research and get simple, powerful results from their browser, almost instantly.” — Terry Collier, Marketing Manager, 3M With 75,000 employees and operations in more than 60 countries, 3M develops an extensive range of consumer and industrial products. Well-known 3M brands include Scotch, Post-it, Thinsulate, and Scotch-Brite.

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CASE STUDY Company Profile: <ul><li>Benefit Drivers: </li></ul><ul><li>Fast release to Web: 8 working days by 2 people </li></ul><ul><li>Services improvement with a IT budget cut by 18% </li></ul><ul><li>Situation/Solution: </li></ul><ul><li>The City of Miami chose the Windows Azure platform, along with Bing maps, to deliver to residents its 311 application, which takes advantage of sophisticated mapping technology. </li></ul><ul><li>Key Advances: </li></ul><ul><li>Reduced IT maintenance costs </li></ul><ul><li>Fast time-to-market </li></ul><ul><li>Improved service offerings for citizens </li></ul><ul><li>Cost-effective disaster recovery </li></ul>The city wanted to improve its applications that use powerful mapping technology. With shrinking IT budgets, the city needed a solution that was cost-effective and scalable The City of Miami encompasses approximately 36 square miles of land in southeastern Florida. Its municipal government provides a range of services to more than 425,000 citizens.

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© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.