Audio is available at https://www.box.net/shared/a905ba604e1361fb79f3

1. The Value of Simplicity:
An Introduction to WebSphere Cast Iron
Jon Beaulier, Worldwide Cast Iron Sales Leader, IBM
Mike Mulryan, Director of IT, Ipswitch Inc.
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© 2012 IBM Corporation

2. Agenda
Cast Iron Overview
Cast Iron Success at Ipswitch Inc
Q&A
2 © 2012 IBM Corporation

3. Polling Question #1
Does your company have a cloud strategy involving deployment of packaged cloud
applications such as Salesforce, Oracle CRM On Demand, WorkDay, Netsuite, etc?
a. We have adopted and deployed cloud applications
b. We are evaluating the benefits of cloud applications, but do not have any in production
c. We do not have a cloud strategy and do not plan to deploy cloud applications
3 © 2012 IBM Corporation

4. Setting Context: The Impact of SaaS
Cloud applications reduce the burden on IT
Applications
The ease-of-use of these tools empowers
business the business to own and modify the
application layer
Platforms
Impacts relationship between business & IT;
forcing IT to be more accommodating and
responsive with changes to integration layer
Infrastructure
4 © 2012 IBM Corporation

5. Speed &
Simplicity
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6. Traditional Integration Solutions
Lots of Complexity - Lots of Software - Lots of Programming
Resources Large # of resources Focused group of configuration
resources
Skill Set Highly skilled developers Configure-based reduces cost of
resources by 38%
Time to Value Extended project timelines Simplified approach condenses time
to value by 40% - 60%
Cost $1 software = $3 integrate/maintain $3 software = $1 integration
Design/Deploy Run-time
wM
Dashboard
Database wM wM wM wM wM Trading
Workflow Manager Monitor Fabric Network
wM Optimize Console
Monitor Console Console
wM
Workflow wM Trading wM
Engine Broker Networks Manager
wM wM Fabric wM Glue
RAID Adapters
Array
Database
6 © 2012 IBM Corporation

7. The Value of Cast Iron
No Complexity - No Software - No Programming
Resources Large # of resources Small team of configuration
resources
Skill Set Highly skilled developers Reduce cost of resources by 38%
Time to Value Extended project timelines Condense timelines by 40% - 60%
Cost $1 software = $3 integrate/maintain $3 software = $1 integration
Plug In Configure Manage
7 © 2012 IBM Corporation

8. Complete Flexibility Total Connectivity Complete Reusability For All Types of Projects
UI Mashups
TIP Exchange
IBM Cast Iron Cloud
TIP Development Kit Process Integration
Physical Appliances
Virtual Appliances TIP Community Data Migration
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9. Template Integration Processes (TIPs)
No Coding Beyond Configuration Preconfigured
Templates Integration Processes
(TIPs)
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10. Trusted
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11. Proven Results
Customer Initial Project Project Duration
Customer and Policy Renewal Sync
4 days
(SFDC, PeopleSoft)
Customer, Opportunity Sync
5 days
(SFDC, Oracle EBS)
Customer, Order, Invoice Status, Sync
10 days
(SFDC, SAP)
Customer, Opportunity Synch
19 days
(Oracle CRM On Demand, Oracle EBS)
Customer, Contact, Opportunity Sync
29 days
(Siebel, CRM On Demand, SFDC)
Customer, Order Sync
19 days
(Siebel, Syspro)
360 Degree View of Customers
10 days
(SFDC, SAP)
11 © 2012 IBM Corporation

12. Cast Iron Solution Overview
On-premise
Cloud Applications
Applications
On-premise Speed &
Applications
Simplicity Cloud
Applications
Cast Iron Capabilities
12 © 2012 IBM Corporation

13. Polling Question #2
How do you plan to address integration requirements associated with the deployment of cloud
applications?
a. Custom code
b. ESB
c. Basic Data Migration Tools (i.e. Data Loader)
d. Cloud-Specific Middleware (i.e. Cast Iron)
e. Existing ETL Tools
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25. Questions?
Jon Beaulier, Worldwide Cast Iron Sales Leader, IBM
978-358-7466
jbeaulier@us.ibm.com
25 © 2012 IBM Corporation