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Gabriela Cifuentes Gonzalez

Education Career

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Microsoft recently created an internal, corporate initiative called “Podcast in a Box.” The idea was to get employees in the habit of using equipment to podcast internally (i.e., to other employees only), create content and educate each other. Martha is going to talk about this unique program, how it has been successful, and how other organisations can adopt a similar program to educate and inform (and sometimes even entertain) their employees.

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This was a workshop I gave at http://csforum.eu in 2011. DESIGNING NARRATIVE CONTENT --------------------------------------- How can you be sure your content reaches the largest audience possible? By designing content for all contexts, that will reach your audience via any device, any phone, any laptop, anywhere. This workshop will discuss how to create a content strategy for narrative content. We'll explore how to tailor your content, as well as your editorial workflows, for different devices and audiences. We'll use Treesaver, an open-source content layout framework to illustrate narrative content principles. Publishing usually comes at the end of your content strategy, but by orchestrating your process for narrative content, you can ensure your stories, news, product descriptions, and more will be tailored for your audience wherever they are. What you’ll learn How to optimise workflow, production, and deployment for narrative content. How to use the technology behind narrative content. How to customise content for different contexts.

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