University of Florida persona for Anxious Aaron

1. Gabriel Maltese

2. Anxious Aaron
BACKGROUND:
• High school graduate
• Lives in the state of Florida
• Smart
• Well-rounded
DEMOGRAPHICS:
• Male and female
• 17-19
• HH income: $60,000
• Suburban
IDENTIFIERS:
• Ambitious
• Eager to learn
• Outgoing
• Responsible

3. Anxious Aaron
GOALS:
• Getting a good education
• Good job in the future
• The best experience in college
CHALLENGES:
• Worried about being overwhelmed
at college
• Moving to a new city
• Leaving all his friends back home
HOW WE HELP:
• Provide help through TA’s
and support groups
• Match students with others in
dorm rooms with people like
them
• Offer many clubs, groups and
events that Aaron can meet
new friends at

4. Anxious Aaron
REAL QUOTES:
• “I’m very excited for college, but I hope I will make a lot of friends
and do well in my classes.”
• “I hope if I will enjoy my major!”
• “I want to get involved in extracurriculars, but I don’t know what to
do.”
COMMON OBJECTIVES:
• I want to get involved and have fun, but still get good grades.
• I’m curious where I can go eat and spend time with friends around
Gainesville

5. Anxious Aaron
MARKETING MESSAGING:
• A well-balanced work hard, play hard school and city
ELEVATOR PITCH:
• We offer an amazing education where you will not only be fulfilled
academically, but socially. We will do our best to make Gainesville
your new home.

6. Anxious Aaron
SOCIAL MEDIA:
• Facebook would be best to reach Anxious Aaron
• Post example: “looking to get involved? When you join the Gator
Nation, you have the chance to join more than 900 student
organizations.”