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Mastering Online Ranking Conference 2012
                http://www.seo.org.ph




Building a Strategy to Dominate
         Google+ Local

                                     Ester Rebecca Del Fierro
Who’s Your Speaker?
2005 : Finished bachelor of Science in Information
Technology at Mapúa Institute of Technology

2005 – 2006 : Worked two call centers as CSR and
TSR

2007 : SEO Specialist at Netpros Inc.

2008 : SEO Specialist at Zimplizity Solutions
Corporation

2009 : Link Popularity Manager at
DirectWithHotels Philippines Ltd.

2010 : Social Media Optimization Manager at
DirectWithHotels Philippines Ltd.

2011 – Present : Online Marketing Manager at
DirectWithHotels Philippines Ltd.

The gUrLaLiEn of SEO Org PH 
Things to Discuss

• The Birth of Google+ Local
   – Relation to Google Maps, Google Places, Google+
   – Creation, Optimization, and Verification
• Google+ Page for Your Business
   – Comparison of Google+ to Other Social Media Sites
   – Set-up and Optimization
   – Promoting and Optimizing Further
   – Effective Maintenance
• The “Merging” of Google+ Local and Google+ Business Page
• Best Practices for Full Blast Google+ Local Marketing

              Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The Birth of Google+ Local




Google Places pages have been entirely replaced by the new Google+ Local
pages
    • Google Places Page is now called Google+ Local
    • Google+ Local pages are more visually interesting.
    • Social Interaction via circles filter, find and message reviews /
    recommendations from family/friends/colleagues
    • The appearance of a “Local” tab within Google+ (offers a mix of
    popular, social and recommended Google content)
    • The integration of Google+ Local pages across Google platforms
    (Search, Maps, Mobile)
              Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Relation to Google Places and Google Maps

  WHAT IS




It is a location based search
results on Google accompanied
by a map. Appearing on these
results is particularly important
for those businesses who
operates      in     a    specific
region, such as a hotel or
restaurants.
                 Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Creation, Optimization, and Verification




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Creation, Optimization, and Verification




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Creation, Optimization, and Verification




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Creation, Optimization, and Verification




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Creation, Optimization, and Verification




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Creation, Optimization, and Verification




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Creation, Optimization, and Verification




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Creation, Optimization, and Verification



                                                               Methods of Verification:
                                                                via Phone
                                                                via SMS
                                                                via Postcard




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Google+ Page for Your Business

 • A social network powered by the search
   engine giant Google that allows businesses
   to create pages and develop relationships
   with prospects and customers on multiple
   levels.

 • Individuals can add a brand to a specific
   Google+ Circle, share a Google+ page with
   their network, and interact with the content
   posted by that company.
   Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Comparison of Google+ to Other Social Media Sites
                                  Facebook                                    Twitter                                    Google+
                                                                                                         Launched on June 2011 by invitation
                      Founded by Mark Zuckerberg on
                                                    Created by Jack Dorsey on March                      only. But has been released to the
History               February 2004 (8 years in
                                                    2006 (6 years in existence)                          public on Sept 2011 (1 year and 3
                      existence)
                                                                                                         months in existence)
                                                       Built on the premise of answering the
                                                       question "what are you doing?" It has
                      Largest social network with wide                                       Considered (still) as the new social
                                                       evolved into a place where people can
Description           appeal. Boasts high number of                                          network, which integrated Google Buzz
                                                       get information/updates from people,
                      daily active users                                                     and Google Profiles
                                                       organizations, and products they find
                                                       interesting
                      Apps for iPhone, Android, Nokia,
                                                           Apps for iPhone, iPad, Blackberry, and
Mobile Friendliness   Palm, Blackberry, Windows,                                                  Apps for iOS and Android
                                                           Windows
                      Sidekick, Sony, and INQ
                      Location, Contact Information,       Location, Website URL, 160-character Location, Contact Information, Detailed
Company Information
                      Detailed Description                 description                          Description
Posting number of
                      63,206 characters                    140 characters                                1,000,000 characters
character limit
                      Installation of a customized
                                                           Customizing background
Personalized Page     application                                                                        Default Image and Cover Photo
                                                           Default Image
                      Default Image and Cover Photo
Photo sharing         Yes                                  Yes                                           Yes
Video sharing         Yes                                  Yes                                           Yes
Chat features         Yes                                  No                                            Yes
Video chat            Yes                                  No                                            Yes
Private Messaging     Yes                                  Yes                                           Yes

                            Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Comparison of Google+ to Other Social Media Sites
900,000,000
800,000,000
700,000,000
600,000,000
                                                                                                                  Population
500,000,000
400,000,000
                                                                                                                  Estimated Monthly Visitors
300,000,000
200,000,000
100,000,000
         0
              Google+          Facebook              Twitter             Linkedin            Pinterest

                    Population                 Estimated Monthly                     Compete Rank                  Alexa Rank
                                                    Visitors
 Google+           250,000,000                        33,167,422                               N/A                         1
 Facebook          800,000,000                       160,327,945                                 2                         2
 Twitter           383,000,000                        45,457,356                                19                         9
 LinkedIn          147,000,000                        25,183,414                                40                        11
 Pinterest              2,200,000                     21,202,798                                52                        16
                         Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Set-up and Optimization




Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Set-up and Optimization




Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Set-up and Optimization




Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Promoting and Optimizing Further
                                                                  • Optimize MORE to make it not
                                                                  only more engaging, but also more
                                                                  valuable and effective for lead
                                                                  generation

                                                                  •      Regularly share fresh content

                                                                  •      React and respond to your fans

                                                                  •      Be engaging
Start sharing a few updates before you
   begin telling the world about it.                              •      Measure

                                                                  •      Adapt your strategy

                                                                  • Optimize your presence based on
                                                                  your own individual results and goals.

                  Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Effective Maintenance

          ASK QUESTIONS
     FACT: People love to talk about themselves
     and offer their thoughts
• Ask questions that encourage your fans to share
personal stories related to your brand
• Asking questions will serve as an excellent tool to
increase the interactions on the object
• Conversation will encourage your fans to talk to
each other

               YOUR GOAL
       To publish questions that your fans will
        want to answer and share for a viral
                       effect

                  Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Effective Maintenance

            POST GAMES AND TRIVIAS
 People are inclined to provide answers as a way to show off
their knowledge about a topic.

 It is a great way to engage people to get to know your fan
base just as well as they know your brand

 A great implementation that will guarantee your games and
trivia generate traction in the News Feed is by posting them on a
recurring schedule. Your fans will know when to check their
News Feeds or your Wall for the content that they want to see.

             Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Effective Maintenance

      INCORPORATE RELEVANT PHOTOS
 Instead of telling your fans about your products and
services, show them why you’re so proud of your brand.
 Attract people to your Posts as soon as they access the
News Feed by incorporating relevant photos and images
 Many times, social media users aren’t interested in reading
through lengthy text updates and would prefer to be introduced
to immediate content such as photos.
 Images are also a great way to get your fans excited about
brand-new products or services being introduced by your
company

             Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Effective Maintenance

               INCORPORATE VIDEOS
→ Videos are a great way to introduce your fans to new products or
services by posting teaser content that will build hype and excitement

→ Give people a sneak peak to items before they become available to
the public and ask for feedback within the News Feed.

→ Videos are also extremely useful to show people how to utilize your
products and services

→ Provide people with a brief tutorial as both an interactive post as
well as a helpful customer relationship management tool.

            Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Effective Maintenance

          INCLUDE LINKS WITHIN POSTS
Not only will you be spreading your own brand content, but the
more users who engage with your posts and indicate an
affinity, the more visible your brand will be on social media.

If your brand posts a link that users find valuable and
interesting, they’re likely to pass it along to their friends who will
send it to their friends, and so on.

Utilize links to direct traffic back to your website and encourage
people to share their sentiments toward your brand as
comments
              Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Effective Maintenance

           BE EXPLICIT IN YOUR POSTS
Utilize your Posts to tell people exactly what you want them to
do. Be explicit and publish call-outs that will explain to your
users exactly what action you want them to take.




             Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page


                             Benefits:
                              Addition of Posts and Videos Tab for
                             optimum Search Engine Optimization
                             opportunities
                              Significant Increase in Organic
                             Ranking on the Search Engine Results Page
                              Significant Increase in Organic
                             Ranking on Google Maps




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
The “Merging” of Google+ Local and Google+
              Business Page




       Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Best Practices for Full Blast Google+ Local Marketing

    Build a Strategy that is Social by Design
 Social Media should be
baked into everything you
do, not added at the end of a
campaign or done on the side.

 Social Media should be
integrated with your broader
marketing efforts and part of
how you reach your business
objective
             Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Best Practices for Full Blast Google+ Local Marketing

        Create an Authentic Brand Voice
  People on social media are clear and open about who
  they are - be the same by providing straightforward
  information about your business


   Social media is an ideal place to
   bring your brand personality to life
   through     an   authentic     and
   consistent voice


               Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Best Practices for Full Blast Google+ Local Marketing

                        Make it Interactive
People spend time on social
media communicating and
sharing with others, so always
engage in two-way
conversations

Think about the aspects of
your brand that are inherently
social and create content that
people will be excited to pass
along
               Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Best Practices for Full Blast Google+ Local Marketing

           Nurture Your Relationship
                                                                        Just like in the real
                                                         world, building relationships with
                                                            people on Google+ takes time
                                                                 and requires a long-term
                                                                                 investment

                                                               Keep content fresh and easy to
                                                                  consume, use ads to stay in
                                                                touch, and reward people for
                                                               their loyalty through deals and
                                                                                   promotions
            Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Best Practices for Full Blast Google+ Local Marketing

                                Keep Learning
 Google+ allows you to get feedback from people in real
 time, giving you the ability to iterate on the fly

 Learn bout your fans and the content and
 products they find most interesting




              Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Your customers are already there



                                Your competitors are starting to use it


If your business isn’t putting itself out there, it ought to be.


                      GOOGLE VENICE
      Google’s new ranking factor deals with localization
                Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
Mastering Online Ranking Conference 2012




    End of Presentation
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MORCon 2012-Building a Strategy to Dominate Google+ Local

  • 1. Mastering Online Ranking Conference 2012 http://www.seo.org.ph Building a Strategy to Dominate Google+ Local Ester Rebecca Del Fierro
  • 2. Who’s Your Speaker? 2005 : Finished bachelor of Science in Information Technology at Mapúa Institute of Technology 2005 – 2006 : Worked two call centers as CSR and TSR 2007 : SEO Specialist at Netpros Inc. 2008 : SEO Specialist at Zimplizity Solutions Corporation 2009 : Link Popularity Manager at DirectWithHotels Philippines Ltd. 2010 : Social Media Optimization Manager at DirectWithHotels Philippines Ltd. 2011 – Present : Online Marketing Manager at DirectWithHotels Philippines Ltd. The gUrLaLiEn of SEO Org PH 
  • 3. Things to Discuss • The Birth of Google+ Local – Relation to Google Maps, Google Places, Google+ – Creation, Optimization, and Verification • Google+ Page for Your Business – Comparison of Google+ to Other Social Media Sites – Set-up and Optimization – Promoting and Optimizing Further – Effective Maintenance • The “Merging” of Google+ Local and Google+ Business Page • Best Practices for Full Blast Google+ Local Marketing Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 4. The Birth of Google+ Local Google Places pages have been entirely replaced by the new Google+ Local pages • Google Places Page is now called Google+ Local • Google+ Local pages are more visually interesting. • Social Interaction via circles filter, find and message reviews / recommendations from family/friends/colleagues • The appearance of a “Local” tab within Google+ (offers a mix of popular, social and recommended Google content) • The integration of Google+ Local pages across Google platforms (Search, Maps, Mobile) Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 5. Relation to Google Places and Google Maps WHAT IS It is a location based search results on Google accompanied by a map. Appearing on these results is particularly important for those businesses who operates in a specific region, such as a hotel or restaurants. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 6. Creation, Optimization, and Verification Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 7. Creation, Optimization, and Verification Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 8. Creation, Optimization, and Verification Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 9. Creation, Optimization, and Verification Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 10. Creation, Optimization, and Verification Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 11. Creation, Optimization, and Verification Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 12. Creation, Optimization, and Verification Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 13. Creation, Optimization, and Verification Methods of Verification:  via Phone  via SMS  via Postcard Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 14. Google+ Page for Your Business • A social network powered by the search engine giant Google that allows businesses to create pages and develop relationships with prospects and customers on multiple levels. • Individuals can add a brand to a specific Google+ Circle, share a Google+ page with their network, and interact with the content posted by that company. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 15. Comparison of Google+ to Other Social Media Sites Facebook Twitter Google+ Launched on June 2011 by invitation Founded by Mark Zuckerberg on Created by Jack Dorsey on March only. But has been released to the History February 2004 (8 years in 2006 (6 years in existence) public on Sept 2011 (1 year and 3 existence) months in existence) Built on the premise of answering the question "what are you doing?" It has Largest social network with wide Considered (still) as the new social evolved into a place where people can Description appeal. Boasts high number of network, which integrated Google Buzz get information/updates from people, daily active users and Google Profiles organizations, and products they find interesting Apps for iPhone, Android, Nokia, Apps for iPhone, iPad, Blackberry, and Mobile Friendliness Palm, Blackberry, Windows, Apps for iOS and Android Windows Sidekick, Sony, and INQ Location, Contact Information, Location, Website URL, 160-character Location, Contact Information, Detailed Company Information Detailed Description description Description Posting number of 63,206 characters 140 characters 1,000,000 characters character limit Installation of a customized Customizing background Personalized Page application Default Image and Cover Photo Default Image Default Image and Cover Photo Photo sharing Yes Yes Yes Video sharing Yes Yes Yes Chat features Yes No Yes Video chat Yes No Yes Private Messaging Yes Yes Yes Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 16. Comparison of Google+ to Other Social Media Sites 900,000,000 800,000,000 700,000,000 600,000,000 Population 500,000,000 400,000,000 Estimated Monthly Visitors 300,000,000 200,000,000 100,000,000 0 Google+ Facebook Twitter Linkedin Pinterest Population Estimated Monthly Compete Rank Alexa Rank Visitors Google+ 250,000,000 33,167,422 N/A 1 Facebook 800,000,000 160,327,945 2 2 Twitter 383,000,000 45,457,356 19 9 LinkedIn 147,000,000 25,183,414 40 11 Pinterest 2,200,000 21,202,798 52 16 Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 17. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 18. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 19. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 20. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 21. Set-up and Optimization Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 22. Set-up and Optimization Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 23. Set-up and Optimization Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 24. Promoting and Optimizing Further • Optimize MORE to make it not only more engaging, but also more valuable and effective for lead generation • Regularly share fresh content • React and respond to your fans • Be engaging Start sharing a few updates before you begin telling the world about it. • Measure • Adapt your strategy • Optimize your presence based on your own individual results and goals. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 25. Effective Maintenance ASK QUESTIONS FACT: People love to talk about themselves and offer their thoughts • Ask questions that encourage your fans to share personal stories related to your brand • Asking questions will serve as an excellent tool to increase the interactions on the object • Conversation will encourage your fans to talk to each other YOUR GOAL To publish questions that your fans will want to answer and share for a viral effect Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 26. Effective Maintenance POST GAMES AND TRIVIAS  People are inclined to provide answers as a way to show off their knowledge about a topic.  It is a great way to engage people to get to know your fan base just as well as they know your brand  A great implementation that will guarantee your games and trivia generate traction in the News Feed is by posting them on a recurring schedule. Your fans will know when to check their News Feeds or your Wall for the content that they want to see. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 27. Effective Maintenance INCORPORATE RELEVANT PHOTOS  Instead of telling your fans about your products and services, show them why you’re so proud of your brand.  Attract people to your Posts as soon as they access the News Feed by incorporating relevant photos and images  Many times, social media users aren’t interested in reading through lengthy text updates and would prefer to be introduced to immediate content such as photos.  Images are also a great way to get your fans excited about brand-new products or services being introduced by your company Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 28. Effective Maintenance INCORPORATE VIDEOS → Videos are a great way to introduce your fans to new products or services by posting teaser content that will build hype and excitement → Give people a sneak peak to items before they become available to the public and ask for feedback within the News Feed. → Videos are also extremely useful to show people how to utilize your products and services → Provide people with a brief tutorial as both an interactive post as well as a helpful customer relationship management tool. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 29. Effective Maintenance INCLUDE LINKS WITHIN POSTS Not only will you be spreading your own brand content, but the more users who engage with your posts and indicate an affinity, the more visible your brand will be on social media. If your brand posts a link that users find valuable and interesting, they’re likely to pass it along to their friends who will send it to their friends, and so on. Utilize links to direct traffic back to your website and encourage people to share their sentiments toward your brand as comments Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 30. Effective Maintenance BE EXPLICIT IN YOUR POSTS Utilize your Posts to tell people exactly what you want them to do. Be explicit and publish call-outs that will explain to your users exactly what action you want them to take. Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 31. The “Merging” of Google+ Local and Google+ Business Page Benefits:  Addition of Posts and Videos Tab for optimum Search Engine Optimization opportunities  Significant Increase in Organic Ranking on the Search Engine Results Page  Significant Increase in Organic Ranking on Google Maps Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 32. The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 33. The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 34. The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 35. The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 36. The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 37. The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 38. The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 39. The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 40. The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 41. The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 42. The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 43. The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 44. The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 45. The “Merging” of Google+ Local and Google+ Business Page Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 46. Best Practices for Full Blast Google+ Local Marketing Build a Strategy that is Social by Design  Social Media should be baked into everything you do, not added at the end of a campaign or done on the side.  Social Media should be integrated with your broader marketing efforts and part of how you reach your business objective Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 47. Best Practices for Full Blast Google+ Local Marketing Create an Authentic Brand Voice People on social media are clear and open about who they are - be the same by providing straightforward information about your business Social media is an ideal place to bring your brand personality to life through an authentic and consistent voice Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 48. Best Practices for Full Blast Google+ Local Marketing Make it Interactive People spend time on social media communicating and sharing with others, so always engage in two-way conversations Think about the aspects of your brand that are inherently social and create content that people will be excited to pass along Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 49. Best Practices for Full Blast Google+ Local Marketing Nurture Your Relationship Just like in the real world, building relationships with people on Google+ takes time and requires a long-term investment Keep content fresh and easy to consume, use ads to stay in touch, and reward people for their loyalty through deals and promotions Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 50. Best Practices for Full Blast Google+ Local Marketing Keep Learning Google+ allows you to get feedback from people in real time, giving you the ability to iterate on the fly Learn bout your fans and the content and products they find most interesting Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 51. Your customers are already there Your competitors are starting to use it If your business isn’t putting itself out there, it ought to be. GOOGLE VENICE Google’s new ranking factor deals with localization Building a Strategy to Dominate Google+ Local | Ester Rebecca Del Fierro | MORCon 2012
  • 52. Mastering Online Ranking Conference 2012 End of Presentation http://www.gplus.to/gurlalien http://www.linkd.in/Ot8dpu http://www.facebook.com/gurlalien http://www.twitter.com/gurlalien http://www.plurk.com/gurlalien http://gurlalien.blogspot.com