This worksheet accompanies Chapter 31 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about leveraging the Twitter platform to build exposure and grow revenue in your business.

1. Leverage Twitter
© 2009, Patrick Schwerdtfeger
What you should tweet about.
□ Community – reply to other tweets, building conversations with individuals.
□ Business – promote your products by providing links, content and resources.
□ Wisdom – demonstrate your expertise with valuable tips, tricks and tools.
□ Personal – your followers want to know who you are, not just your business.
Notes
Basic Twitter Tools
□ Search your keywords on Twitter: http://search.twitter.com
□ Create fancy profile backgrounds: http://www.twitbacks.com
□ Manage your Twitter feeds: http://www.tweetdeck.com
□ Productivity tools for busy tweeple: http://www.socialoomph.com
□ Like the Yellow Pages for Twitter: http://www.twellow.com
Notes
Integrate with Facebook and your Blog
□ Twitter can update your Facebook status and your blog automatically.
□ Be careful when making this integration. It is sometimes unwelcome.
Notes
Join the Conversation, Join the Fun
□ Start slow, build a community, provide value & build trust with your followers.
□ Use #hashtags, @replies and retweets (RT) to interact with your audience.
Notes
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