Software architecture is only appearing to be a technical topic. Of course, software needs to have technologies and structures, but people have to be at the focus of the architecture. After all, the key challenge of software development and software architecture is that the software systems we build are too complex for a single human to understand. However, the organization and management of people can also solve problems that relate to software architecture. Thus, the talk shows the dependencies between architecture, people, and organization - and how to use them to develop software more successfully.