1. Marketing & Social Media Strategies The best of traditional and new-age marketing methods Arshya Lakshman CEO & Founder arshya@thefuturon.com © futurON Ltd. 2011 1 2. What’s this presentation about? Traditional Vs. New-Age Marketing – what’s the shift How does futurON mix it up What are the numbers saying What futurON offers Why futurON Team futurON © futurON Ltd. 2011 2 3. Traditional Vs. New-Age Marketing? Television Radio Digital Branding Telemarketing/CRM Press releases Social CRM SEO Tradeshows PPC Google+ Branding Webinars YouTube Blogs Target Segmentation Web analytics LinkedIn SlideShare Direct email Cold calling Twitter Facebook Print Advertising Social Media Monitoring Product Launches Push Pull © futurON Ltd. 2011 3 4. How does futurON mix it up? Don’t abandon traditional – just combine with social ! Web analytics Press releases Branding Twitter LinkedIn SEO Tradeshows Social CRM YouTube Direct email CRM Blogs © futurON Ltd. 2011 4 5. What are the Numbers Saying? Social media marketing growing at 34% CAGR Mobile marketing growing at 27% CAGR Total Interactive Marketing spend to grow from $29 billion in 2009 to $54 billion in 2014 Source: Forrester Research © futurON Ltd. 2011 5 6. What are the Numbers Saying? ‘60% of Fortune 1000 would have experimented with social media brand community in 2010’ - Gartner ‘91% of INC 500 companies are using at least one social media tool and 80% of them have a company page on social networking sites’ – expansion+ Social Media Marketing spending is outpacing marketing spend growth significantly Source: Forrester Research & Coolinfographics © futurON Ltd. 2011 6 7. What futurON offers? Social Media Branding Web Events PR Advertising CRM Marketing © futurON Ltd. 2011 7 9. Testimonials “Arshya is a Marketing all-rounder…who can Manage, a creative who can also focus on the details…delivered a number of complex projects on time & under budget.. I recommend Arshya to any organisation that wants to focus on how Marketing can build their business…” Greg Rankin, Head of Marketing, Rocela CEO & Founder Arshya Lakshman has worked in marketing since 2002 across Asia, Europe and America. Bringing a global perspective with a creative background, Arshya has worked with a variety of organisational sizes. Her flair for new technology and innovation helped her lead several strategic marketing, branding, social media, SEO and PR campaigns with fortune 100 companies in the high-tech, payment, software, bio-tech and wireless/mobile industry. “A visionary with clear goals, an intelligent person with a confident & go-getter attitude…a very credible and capable partner to work with…highly recommend her for any company she chooses to be associated with…” Ninan Alexander….Vice President, ITES Sector “Arshya has an unparalleled creative drive and is able to see beyond the obvious to create wonderful solutions for her clients…company is lucky to have someone like Arshya at the helm…” Bryan Shao, Senior Associate, JP Morgan © futurON Ltd. 2011 9 10. The Team Slingshots Communications Ltd. Position 2 Brandmonitor ™ Atom Systems Pvt. Ltd. Partners futurON bloggers © futurON Ltd. 2011 10 11. © futurON Ltd. 2011 11 Check us out…for more on our tips, tricks and opinion! Web: www.thefuturon.com Blog: www.thefuturon.com/blog Facebook: www.facebook.com/futurON Twitter: www.twitter.com/futurontweets LinkedIn: www.linkedin.com/company/futuron-ltd- Or Get in touch! Email: info@thefuturon.com Tel No: +44 (0) 2081339848 15 mins FREE consultation: www.thefuturon.com/enquiry
