futurethink recently spoke with Mehmood Khan, Global Leader of Innovation Process Develoment at Unilever. He shared with us what makes innovation such a success at Unilever. Is it leadership? Is it creating an ‘explorer’s mentality?’ He found that it’s much, much more.

1. Mehmood Khan
Global Leader –
Innovation Process
Development
Unilever
the
innovator’s
interview
The Innovator’s Interview highlights unique innovations from a wide range of industries, and is an
opportunity for futurethink and some of today’s leading innovations to share insights and ideas.
May 2009
Anticipate. Innovate.
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2. the innovator’s interview 2
Mehmood Khan
the background
This Innovator Interview series highlights leading innovators at Fortune
500 companies. In contrast to past interviews, focusing on a single
innovation, this series examines the state of innovation at global
organizations. We spoke with both innovation leaders and practitioners,
within varying business units and organizational structures, across a
broad range of industries both for–profit and not–for–profit.
The interviews offer a unique insider’s view into the world of
innovation—what makes it work, what holds organizations back,
and what critical advice new innovators need to know to be more
successful with innovation overall.
the interview
futurethink recently spoke with Mehmood Khan, Global Leader of
Innovation Process Develoment at Unilever. He shared with us what
makes innovation such a success at Unilever. Is it leadership? Is it
creating an ‘explorer’s mentality?’ He found that it’s much, much more.
When discussing the innovation process, you mentioned the slow pace
of adoption of collaboration and co-creation. Why is this an issue?
I think collaboration has become the biggest challenge for people.
Because of market challenges, large companies must become very
focused organizations. At the same time, they require entrepreneurial
traits like that of a smaller company. How do you make these two
different needs or ‘apporaches’ work together? It requires a lot of
confidence and trust among people to work with each other. Big
organizations need to look to smaller organizations or emerging areas
to capture this entrepreneurial spirit. If you look around for the next
‘big’ opportunities, they’re happening more at small companies, and in
places which are emerging now. So, take India for example, which is
an emerging but very faster growing market; there are a host of ideas
there. We need to look beyond our organization’s walls to innovate.
One of the big issues that leaders often wrestle with has to do with
metrics; we’ve found that people have a difficult time tracking
innovation and measuring its success. What are the most important
metrics to use when measuring your innovation program?
We use a scorecard approach. Within the scorecard you can look at
how well your efforts are aligned with the business strategy, and if
they are delivering on the goals you’ve set over time. One of the roles I
perform at Unilever is to give a reality check to what people are saying
regarding the productivity of their projects. I can hold up the scorecard
against what they are claiming and say: “Well, actually in real life, this
is what your projects are showing.” The single biggest indicator of a
healthy innovation program is the transparency of your innovation
portfolio. This means, letting everyone in the organization understand
where your project stands and how it is really performing. Anticipate. Innovate.
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3. the innovator’s interview 3
Mehmood Khan
At Unilever, we operate in more than 100 countries, and everyone
— 16,000 people — are technically involved in innovation. There is a
front-end piece (strategy, consumer insight and concept development) “To make innovation happen.
that is done by Brand Development. And then, the implementation
piece is done by Brand Builders who take the new offering to the The process of innovation
marketplace. should not be a bureaucracy.
How exactly do you go about idea generation and collecting new ideas? So, in a company like ours,
Oh, we have a whole host of methods. Anybody in Unilever can submit innovation is done by 16,000
an idea to our online portal for review. But the majority of the time,
ideas come from brand strategy reviews. There are other people who people. The innovation teams
hold idea jams. This lets them energize their internal and external
community and say, “Guys, we are in a holding pattern and need
have to just facilitate it and
something fresh, so come and give us ideas.” make sure that they’re having
And so, at what point does your group get involved?
the right environment, right
Each business team is quite empowered. They have what we call a tools, and right kind
gatekeeper—there are about 300-plus people in Unilever who are
acting as gatekeepers. Team members propose a new idea to their of capabilities.”
team gatekeeper and that gatekeeper will say, “Okay, the idea makes
sense (or not). But here my five, six follow-up questions I need to have
answered to suggest that this idea moves on to the next stage”. We stay
on the pulse with these gatekeepers to keep innovation moving forward
at the business unit level.
What should the role of the innovation team or the innovation office?
To make innovation happen. The process of innovation should not be a
bureaucracy. So, in a company like ours, innovation is done by 16,000
people. The innovation teams have to just facilitate it and make sure
that they’re having the right environment, right tools, and right kind of
capabilities. We’re more or less facilitators, philosophers, and guides
providing an environment for to make innovation happen.
How do you ensure that people are constantly kind of energized
around innovation?
Ensure that we have a common language, a common process,
common system, so it’s all a synchronized effort.
What traits or characteristics do you think make someone a
good innovaor?
Having a good balance of creativity, capability and discipline are
important to be innovative. I believe that every human being has all
these skills, all three, and you need these skills more at different times.
Creativity during brainstorms, capability during development, and
discipline at ensuring you have your bases covered to get you to launch.
What’s the biggest piece of advice you would give to somebody who’s
trying to build their innovation program or build an innovation effort?
Innovation is something that needs to be driven from the top in an
organization. It has to be. There is no other choice on it. Innovation is Anticipate. Innovate.
equal to growth, and it has to be driven by the CEO. |
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4. the innovator’s interview 4
Mehmood Khan
How much of innovation success do you think has to do with luck
versus careful planning and execution?
All of it is planning. There’s no luck. If you look at Steve Jobs, his mind is
constantly working on creating things. And he prepares himself for that.
Where do you see innovation as a practice going over the next few
years? Does it become just a buzzword or truly drive business?
It will remain strongly linked to organizational strategy. Strategy will drive
innovation – it won’t be perceived as such a pure creative endeavor. It’s
much more than that. It’s about value and growth. And that’s important.
What can you learn about innovation from leaders like Unilever?
• Facilitating cross-business unit collaboration: How well do your internal groups or divisions learn
from one another when it comes to innovation? What forums can you provide them to better share
best practices?
• Having a common language around innovation: Does everyone have a consistent definition of
what innovation means in your organization? Is there a published set of language that’s used an
understood to make innovate happen more quickly?
• Senior leadership buy-in: How are you ensuring that senior leadership plays a role in moving
innovation forward?
To learn more about the research, tools and training you need to better anticipate change and move innovation
forward, visit us at getfuturethink.com.
Anticipate. Innovate.
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Future Think LLC © 2005–09 Reproduction prohibited
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New York NY www.getfuturethink.com